BBA DTE Code:
*06103*

Choice Code:
*0610310110*

Important Notice: BBA Admission Alert - DTE code for Shree C. E. Society’s Indira Institute of Management, Pune is *06103 * | Choice code - *0610310110*       |       AICTE Approved BBA Course       |       Flagship Institute of IGI with 30 years of excellence in Management Education

MBA Enquiry
X

Enquire Now

BBA Enquiry
X

Enquire Now

BBA Digital Business and Marketing

Level: Graduation Program

Intake : 80 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Study Mode: Full Time (3 Years)

INTRODUCTION

This three-year, six-semester professional BBA Digital Business and Marketing Course program is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This BBA specialization in Digital Business and Marketing has been structured to let the students understand the changing nature of business and marketing due to the rapid evolution of digital marketing tools. Students get an exposure to learn Digital Marketing basics, campaign execution and hands-on learning of all concepts in Digital Business Marketing field using ‘Real World Simulation’

As the internet becomes a seamless part of the day & life of a prime population, the bar for marketing touchpoints is constantly shifting and evolving.

Consumers, empowered by information, are demanding unique-value-attributed communication across platforms & mediums. This program will allow you to develop expertise in every facet of digital marketing, from strategy and organizational design to customer impact and scalable execution.

Indira Institute of Management, Pune’s BBA Program is one of the Best BBA courses offered in India and we ensure every student’s growth journey and that they learn to:

  • Create Marketing Strategies including defining goals, planning, analysing, developing, implementing, and evaluating plans to achieve business goals.
  • Develop the ability to device content strategies across all digital channels.
  • Build effective strategies across Social Media platforms (Facebook, Twitter, Instagram, and LinkedIn) to engage new & existing audiences whilst achieving business goals.
  • Capability to optimise Search Advertising campaigns, with a special focus on Google Ad words for end-to-end campaign management
  • Leverage 1st and 3rd party data & use analytic tools to meet marketing & business goals.

COURSE OBJECTIVE OF BBA DIGITAL BUSINESS AND MARKETING

Students enrolled for the specialization in BBA-Digital Business and Marketing develop suitable management, analytical skills, and people skills specific to the career opportunities in the field of Digital Business and Marketing sector. This program of BBA Digital Business and Marketing has been designed to allow graduates to gain the relevant competencies and skills to give them a competitive advantage when applying for employment in this sector.

  • To develop right understanding about the changing digitalization of business environment and role of various types of organizations.
  • To inculcate managerial and entrepreneurial attitude amongst the learners and helps them to become a successful business leader.
  • To enhance leadership attitude, marketing skills, aptitude and soft-skills among students to work at different levels in an organization
  • To learn how to Plan, budget, and optimize digital marketing campaigns in a simulated landscape.
  • To cultivate the right mind-set among students for taking right Business decisions in their professional life.

LEARNING OUTCOMES OF BBA DIGITAL BUSINESS AND MARKETING

  • Students will learn to analyse the marketing, sales operations, and digital marketing in real-time delivery.
  • Students will receive cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing, and selecting digital market opportunities.
  • The curriculum will be an interesting blend of theoretical and practical subjects like, Data Analytics, Content Marketing, Understand Design - Based Thinking & Planning, SEO & SEM, Video and Text Blogging.
  • Students will be taught to interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.

BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

BBA Digital Business and Marketing Admission

Indira Institute of Management, Pune is one of the best BBA colleges in Pune. If you are looking forward to pursuing BBA in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Digital Business and Marketing degree program are as follows: Application for participation in the BBA Digital Business and Marketing Admission process 2024 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.

For Admission in BBA Digital Business and Marketing in Pune, the distribution of weightage for different components will be as under

Sl No.

Component

IGI Weightage

1

10th Marks

30%

2

12th /Diploma Marks

30%

3

Personal Interview

40%

You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Digital Business and Marketing fees candidates may call these numbers - 020-67103936/ 020-67103909/ 902/ 911 or visit our campus on any working day at Tathawade, Pune.

ELIGIBILITY

  • Higher Secondary School Certificate (10+2) or its (First Year) equivalent Examination with 40% marks from any stream. (35% for Reserved category and 40% for Open category candidate as per Maharashtra state government rules) and English as one of the Subjects.

Or

  • Three year Diploma Course (after S.S.C.) of Technical Education conducted by Government of Maharashtra or its equivalent.

Or

  • Two year Diploma Course in Pharmacy (after H.S.C.) of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
  • Higher Secondary School Certificate (10+2) Examination with 45% marks and any Vocational subject at (10+2) level.  

Or

Higher Secondary School Certificate(10+2) Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules)  

BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

Dr. Anjali Kalkar

Dean UG Programs, IIMP BBA

Educational Qualification : M.A (music), M.Com, MPM, MBA (Mktg MGT), Ph.D.

Area of Specialization :General Management , Accounting

Experience :24 years in academics

Dr. Sarika Sagar

HOD - IIMP BBA

Educational Qualification : MMS, M.com, Mphil, Ph.D

Area of Specialization :Sales and Marketing and General Management

Experience :7 years industry and 18 years academics

Prof. Swapnil Kharde

Assistant Professor ,
LF & BOS Chair - Digital Business Marketing

Educational Qualification : BSc.(Agri.Biotechnology),PG Diploma (Nano Technology), MBA -Marketing Management

Area of Specialization :Digital Marketing, Strategic Brand Management, SEO, Email Marketing

Experience :1 years industry and 10 years academics

Mr. Abhijeet Chavan

Assistant Professor,
LF & BOS Chair - Healthcare and Hospital Management

Educational Qualification : B. Pharmacy, MBA (Marketing), NET in Management

Area of Specialization :Strategic Management and Marketing Management

Experience :1 years industry and 15 years in Academics

Dr. P. S. Deepa

Assistant Professor,
LF &BOS Chair - Consumer Marketing.

Educational Qualification : B.Pharm, MBA, Ph.D, NET(Management)

Area of Specialization :Marketing & Consumer Behaviour

Experience :12+ years in academics with 14 publications in national and international capacities.

Dr. Sonali Shrotri

Assistant Professor,
LF & BOS Chair - Banking and Financial Services

Educational Qualification : B.Com., M.B.A-Finance, G.D.C. & A., NET, Ph.D -Management

Area of Specialization :Banking & Financial Management

Experience :5 years in Industry and 20 years in Academics

Dr.Vijayalaxmi G.Nemmaniwar

Assistant Professor

Educational Qualification : Ph.D-Commerce & Management , PGDHRM, M.Com-HR, B.Com-Auditing, B.Ed, SET-Commerce, D.EM-Event Management

Area of Specialization :General Management

Experience :14 years in Academics

Prof. Sudhir Patil

Assistant Professor

Educational Qualification : M.Sc.(Chemistry), MBA (Marketing+HR), NET, SET

Area of Specialization :Marketing, Sustainability & General Management.

Experience :9 years in Industry and 3 years in Academics

Prof. Sachin Hadapad

Assistant Professor

Educational Qualification : B.Com., M.B.A (Finance & Marketing), M.Phil ( Commerce & Management), G.D.C. & A.

Area of Specialization :Finance and Marketing, Banking and Financial Services

Experience :5+ Years Industry experience & 13+ years in Academics.

Prof. Grace Jemima

Assistant Professor

Educational Qualification : B. Eng , MBA

Area of Specialization :Banking & Financial Services

Experience :6+ years in Industry and 3+ years in Academics

Prof. Sareet Kunden

Assistant Professor

Educational Qualification : MBA Marketing

Area of Specialization :Marketing Management, Digital Marketing

Experience :2 years in Industry and 5 years in Academics

Prof. Torsha Ghosh

Assistant Professor

Educational Qualification : B.Com (A/C Hons.), MBA (HR)

Area of Specialization :General management & HR

Experience :6 years industry and 2 years in Academics

Prof. Gajanan Nerkar

Assistant Professor

Educational Qualification : M.A, M.Com, MBA Finance, Company Secretary

Area of Specialization :Banking and Financial services, Law

Experience :5 years in Industry and 12 years in Academics

Dr. Akanksha Mehta

Assistant Professor

Educational Qualification : BDS, MBA

Area of Specialization :Hospital and Heathcare Management, Marketing, Business Communications

Experience :2 years in Industry and 4 Years in Academics

Prof. Sagarraj Tambale

Assistant Professor

Educational Qualification : MBA Marketing & Finance

Area of Specialization :Banking & Financial Services

Experience :5 years in Industry and 12 years in Academics

Prof. Shikha Sharma

Assistant Professor

Educational Qualification : BSc. (Biotechnology), MBA (HHM)

Area of Specialization :Healthcare & Hospital Management

Experience :5 years in Industry and 2 years in Academics

Prof. Jenny Puliken

Assistant Professor

Educational Qualification : M.A, M.Com, MBA Finance, Company Secretary

Area of Specialization :Marketing and Human Resources, Research

Experience :5 years in Industry and 10 years Academic, 2 years Research

BBA Digital Business and Marketing Syllabus


Semester I

Semester I 
Course Type  Credits  Title  Marks  CCA  ETA 
AEC10 101 4 English- WRITTEN AND VERBAL COMMUNICATION 100 50 50
GC10 102 4 Principles of Management 100 50 50
GC10 103 4 Principles of Financial and Cost accounting 100 50 50
GC10 104 4 Managerial Economics 100 50 50
GC10 105 4 IT in Business Management 100 50 50
GE05 BFS 106 2 Introduction to Banking operations 50 50 x
GE05 DBM 106 Fundamentals of Digital Marketing
GE05 CM 106 Introduction to Consumer Marketing
GE05 MMM 106 Media Studies
GE05 HHM 106 Human Body-Basics Anatomy & Physiology
GE05 LSCM106 Introduction to Logistics Management
SEC-I 107 0 Business Etiquettes - Nonverbal communication 0 0 0
SEM I - TOTAL 22 7 Subjects 550 300 250

Semester II

Semester II 
Course Type  Credits  Title  Marks  CCA  ETA 
AEC10 201 4 Environmental Science (EVS) 100 50 50
GC10 202 4 Organizational Behavior & HRM 100 50 50
GC10 203 4 Business Mathematics & Statistics 100 50 50
GC10 204 4 Principles of Marketing 100 50 50
GC10 205 4 Introduction to Sustainable Development 100 50 50
GE05 BFS 206 2 Indian Financial System 50 50 x
GE05 DBM 206 Basics of Digital Content
GE05 CM 206 Elements of Marketing Environment
GE05 MMM 206 Film Communication
GE05 HHM 206 Medical Terminology
GE05 LSCM 206 Introduction to Supply Chain Management
SEC-II 207 0 Written Communication Skills 0 0 0
SEM II - TOTAL 22 7 Subjects 550 300 250

Semester III

Semester III 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 301 4 Business Ethics 100 50 50
GC10 302 4 Fundamental of Rural Management 100 50 50
GE05 303-A 2 Health & Wellness 50 50 x
GE05 303-B 2 Emotional Intelligence 50 50 x
SEC05-III 304 2 Human Values Rights and Duties 50 50 x
IDC05- 305 2 Music /Dance 50 50 x
DSC10 BFS I-306 4 Financial Management 100 50 50
DSC10 DBM I-306 Introduction to Graphic design & Tools
DSC10 CM I-306 Consumer Behavior
DSC10 MMM I-306 Introduction to Photography
DSC10 HHM I-306 Principles & Practices of Hospital & Healthcare administration
DSC10 LSCM I-306 Principles and Practices of Operational Management
DSC10 BFS II-307 4 Banking- Principles and Practices 100 50 50
DSC10 DBM II-307 Social Media Marketing
DSC10 CM II-307 Product and Brand Management
DSC10 MMM II-307 Journalism
DSC10 HHM II-307 Community Medicine & Epidemiology
DSC10 LSCM II-307 Fundamentals of Material Management
SEM III - TOTAL 22 7 Subjects 550 350 200

Semester IV

Semester IV 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 401 4 Business Law 100 50 50
GC10 402 4 Business Research Methods 100 50 50
GE05 403-A 2 Advanced Excel 50 50 x
GE05 403-B Introduction to Multimedia tools
SEC05-IV 404 2 IT Presentation tools 50 50 x
IDC05 405 2 Music /Dance 50 50 x
DSC10 BFS I-406 4 Security Analysis and Portfolio Management 100 50 50
DSC10 DBM I-406 Website Design & Development
DSC10 CM I-406 Distribution channel Management
DSC10 MMM I-406 Corporate Communication & Public Relations
DSC10 HHM I-406 Legal & Ethical Issues in Healthcare
DSC10 LSCM I-406 Supply Chain Service Management
DSC10 BFS II-407 4 Advance Financial Services 100 50 50
DSC10 DBM II-407 Data Driven Digital Marketing
DSC10 CM II-407 Integrated Marketing Communication
DSC10 MMM II-407 Documentary & AD Film-Making
DSC10 HHM II-407 Hospital Planning Design and Management
DSC10 LSCM II-407 Distribution Channel Management
SEM IV - TOTAL 22 7 Subjects 550 350 200

Semester V

Semester V 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 501 4 Entrepreneurship Development 100 50 50
GC10 502 4 E Business and Applications 100 50 50
DSC10 BFS I-503 4 Retail Banking 100 50 50
DSC10 DBM I-503 Search Engine Optimization
DSC10 CM I-503 Sales Management
DSC10 MMM I-503 Brand Management
DSC10 HHM I-503 Financial Management in Healthcare
DSC10 LSCM I-503 Introduction to Warehouse Management
DSC10 BFS II-504 4 Tax Planning in India 100 50 50
DSC10 DBM II-504 Online Consumer Behavior
DSC10 CM II-504 Services Marketing
DSC10 MMM II-504 Digital Media
DSC10 HHM II-504 Material Management & Inventory Control in Hospitals
DSC10 LSCM II-504 International Logistics Systems
DSE05- BFS 505.1 2 Marketing of Financial Services 50 50 X
DSE05- BFS 505.2 Digital Banking
DSE05- DBM 505.1 Affiliate Marketing
DSE05- DBM505.2 Mobile & Email Marketing
DSE05- CM 505.1 Consumer Sales Promotion
DSE05- CM 505.2 Basics of Digital Marketing
DSE05- MMM505.1 Smart Phone Film Making
DSE05- MMM 505.2 Certification - I
DSE05- HHM 505.1 Quality Management System in Healthcare
DSE05- HHM 505.2 Waste management & General Safety
DSE05- LSCM505.1 Import Export in LSCM
DSE05- LSCM505.2 Business Analytics in Supply Chain
PW 506 6 Summer Internship Project 200 100 100
SEC05-V 507 2 Life Skills 50 50 x
SEM V - TOTAL 26 7 Subjects 700 400 300

Semester VI

Semester VI 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 601 4 Strategic Management 100 50 50
GC10 602 4 Global Business Environment 100 50 50
IDC05 603 2 Democracy Elections and Governance 50 50 x
DSC10 BFS I-604 4 Bank Financial Management 100 50 50
DSC10 DBM I-604 Social & Web Analytics
DSC10 CM I-604 Retail Management
DSC10 MMM I-604 Motion Graphics & Visual Effects
DSC10 HHM I-604 Marketing of Hospital Services
DSC10 LSCM I-604 Sustainable Supply Chain Management
DSC10 BFS II-605 4 Mutual Fund and Life Insurance in India 100 50 50
DSC10 DBM II-605 Search Engine Marketing
DSC10 CM II-605 Customer relationship management
DSC10 MMM II-605 News Media Management
DSC10 HHM II-605 Global Scenario of Healthcare Services
DSC10 LSCM II-605 Toyota Production Systems
DSE05- BFS 606.1 2 Introduction to Fintech 50 50 x
DSE05- BFS 606.2 Financial Planning
DSE05- DBM 606.1 Trends in Digital Marketing
DSE05- DBM 606.2 Sales & Marketing in Digital Age
DSE05- CM 606.1 Rural Marketing
DSE05- CM 606.2 B2B Marketing
DSE05- MMM 606.1 Theatre and Communication
DSE05- MMM 606.2 Certification - II
DSE05- HHM606.1 Health Care Technology
DSE05- HHM 606.2 Health insurance & TPA Operations
DSE05- LSCM 606.1 Introduction to Six Sigma for Operations
DSE05- LSCM 606.2 Legal Aspects of Supply Chain Management
PW 607 4 Dissertation 100 50 50
SEC VI 608 0 Cyber Security 0 0 0
SEM VI - TOTAL 24 8 Subjects 600 350 250

BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

BBA Digital Business and Marketing Career Opportunities

CAREER OPTIONS & JOB PROSPECTS

After completing BBA in Digital Business and Marketing students has the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company.

  • Pursue higher studies
  • Join CA/ICWA/CS course
  • Join Public Services
  • Start your own business
  • Become a digital marketing analyst
  • Freelance as a Social Media marketer.

CAREER OPPORTUNITIES AFTER BBA DIGITAL BUSINESS MARKETING

This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.

There is a tremendous scope after completing BBA in Digital Business and Marketing. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.

After completing BBA in Digital Business and Marketing students have the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company on a junior managerial level. Thereafter, there are numerous career options to resolve your doubt about where can one after BBA in Digital Business and Marketing work? Some job profiles with high demand and hold more important positions once the students have the required skills and experience are,

  • Digital Strategist
  • Business marketing manager
  • SEO & SMM expert
  • Content manager
  • B2B business manager.
  • Marketing Executive
  • Inbound Marketing Manager
  • Digital Marketing Executive
  • Web Content Manager
  • Online Reputation Manager
  • E-Commerce Specialist
  • Content Marketing Manager
  • Digital Marketing Manager.
  • Brand Manager.
  • Social Media Manager.
  • Online Content Developer.
  • Business Analytics Specialist.
  • Search Engine Optimisation Specialist.
  • Web Designer.
  • Pay Per Click or SEM Analyst
  • SEO Content Writer
  • Professional Blogger.

ENTREPRENEURSHIP OPPORTUNITIES

Be a Freelancer

One can offer a number of services across digital marketing avenues such as SEO, SEM, and Social Media Marketing.

Start Digital Marketing Agency

One can choose to offer specialized services or be a generic digital marketing services provider.

Be an Affiliate Marketer

Building a popular blog or a website and promoting others products or services is one of the common routes to become an affiliate marketer.. 



BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

ON CAMPUS RECRUITMENT

  • IIMP extends career guidance, campus placement which is a gateway to an aspired career and helps students to become competent in the world of cut-throat competition.
  • Soft skills development program and aptitude are provided which enhance the potentials of students and which creates maximum opportunities for the placement of the eligible in the job market.
  • The on-campus recruitment at IIMP provides a convenient way for corporates to interview our students for permanent employment. The process has been jointly designed by the faculty, recruiters and students over the years and tries to optimize the interest of all.

Placement Cell at Indira Institute of Management, Pune frequently interacts with the corporate world, thereby developing and maintaining symbiotic relations. It undertakes various activities related to campus placement.

  • Every year more than 350+ companies on campus.
  • Leading companies from all major sectors like Retail, Manufacturing, Hospitality, IT, Consulting, research, Telecom, Media, FMCG. FMCD, Banking, Financial services, Finance- Corporate, Banking and Analysis, Auto, Logistics, etc. offering good job profiles in Marketing, Operations, Sales, Consulting visit campus every year offering.
  • Long standing relationships and tie-ups with multinationals, Indian MNCs and Indian Corporates.

VIRTUAL RECRUITMENT

In the wake of the current pandemic situation, the Indira Group of Institutes, Pune has also adopted an virtual recruitment module. We use numerous online platforms like MS Teams, Zoom, etc. to facilitate the online placement process. Pre-placement evaluation, Group Discussions and Interviews are conducted online by the recruiters. Last year more than 90% of our management students were placed through virtual placement process.

TOP RECRUITERS / OUR HIRING PARTNERS

  • HDFC
  • KPMG
  • SEAGULL
  • SAKAL MEDIA GROUP
  • HINDUSTAN TIMES
  • BARCLAYS
  • ATLAS COPCO
  • BLUE DART
  • HOTSTAR
  • DELOITTE
  • COGNIZANT
  • FLIPCART
  • MRF
  • COM
  • ITC
  • MAHINDRA
  • FIS
  • AXIS BANK
  • CITI BANK
  • HINDUSTAN UNILEVER LIMITED
  • ICICI SECURITIES
  • ICICI PRUDENTIAL
  • PAYTM
  • TATA CONSULTANCY SERVICES
  • BAJAJ ALLIANZ

OUR HIRING PARTNERS

BBA In Digital Marketing Pune

BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

BBA Digital Business and Marketing Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

HOSTEL

IIMP provides hostel facility to girl students within its campus itself and is safeguarded by CCTV surveillance, warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

CANTEEN

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dining table is known to be witness to excellent assignments and presentation prepared by the students.

CLASSROOM AND SEMINAR ROOMS

It has spacious classrooms enabled with modern audio-visual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual classroom sessions to ensure compliance with social distance and safety precautions The college has a 300-seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There is basketball, volleyball courts, gymnasium, and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

LIBRARY

The Indira Institute of Management Pune, Main Library is a fully Automated resource centre with latest techniques of operation and services. There is a collection of around 40030 books and 500 CDs and DVDs. The library has pleasant environment and a well-lit hall of capacity to accommodate around 100 students at a time.

The library has a rich collection of more than 100 journals and periodicals, and project reports of previous years are made available for reference and study. The library is a member of ASSOCHAM & MCCIA. It has a wide range of online IP based & Internet/mobile based services for its clientele. The library boasts of a rich collection of audio-visual lecture series of Harvard Business School, Stanford, Pyramid Media and Tom Peters Company.

The library has rich online resources with links to NPTEL video lectures on management, e-pathshala videos, case studies on management, glossaries and e-journals.

The Library of the Institute has an excellent collection of reference, textbooks and encyclopaedias related to the field of Management. Library has subscribed to all popular business newspapers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help, and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT INFRASATRUCTURE

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology. IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



TEACHING METHODOLOGY:

IIMP is one of the best BBA colleges in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes on extra-curricular activities as well. Such interactive activities include

  1. Use of Multimedia as an integral part of teaching pedagogy
  2. Practical approach in teaching by using various teaching methods such as case studies, Role plays, simulations, multimedia, projects in addition to participative lecture method.
  3. Daily Yoga, Meditation, Dance and Music sessions as a part of multi-disciplinary and enrichment programs are offered to students.
  4. Add on Certificate Programs
  5. Corporate games
  6. Webinars and seminars
  7. Doubt clearing sessions
  8. Debates and Public Speaking training
  9. Information on future trends in education
  10. Internships with industry
  11. Sessions by eminent speakers from various sectors of industry.
  12. Health and Fitness activities like Yoga & Meditation.
  13. Participation in other curricular and co-curricular activities outside the campus.

Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series. Reckoned as the top BBA colleges in India, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.

TOP SKILL YOU WILL LEARN

  • Business Market Research
  • Social Media Marketing
  • Technical and IT related skills for Management.
  • Techniques for Marketing and Sales in today’s time.
  • About Digital Media ethics and laws.
  • Data Analytics
  • Content Marketing
  • Understand Design - Based Thinking & Planning
  • SEO & SEM
  • Video and Text Blogging
  • Skills and details about search engine optimization.

HOW WILL YOU LEARN?

  • Industrial visits in prominent companies
  • Certification oriented trainings
  • Seminars, workshops by industry experts
  • Case Discussions and classroom exercises
  • Assignments & Presentations
  • Online Interactive sessions with live streaming
  • High quality pre-recorded videos for reference
  • Live streaming sessions by eminent speakers from the Industry.

HOW WILL YOU BE EVALUATED?

  • Online quizzes
  • Online assignments
  • Case studies
  • Mini Projects
  • Online exams

BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

BBA Frequently Asked Questions (FAQs)



BLOG

BBA in Media Management – Is it the right career for me?

Published on August 4, 2020


Why BBA? Top Reasons to Study BBA Course

Published on February 12, 2021 …



BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

Testimonials

© 2020. Indira Institute of Management Pune(IIMP).

© 2020. Indira Institute of Management Pune(IIMP).