DTE code:
*MB 6103 *

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BBA in Media Management – Is it the right career for me?

Published on August 4, 2020

The world has witnessed unprecedented growth in communication technology and media. The Media industry has surpassed as a profession today and has evolved by bringing the global community into one unified whole. And it is here that mass-communication, as a stream of study and as a career, becomes so important and sought-after.

About the Course:

BBA in Mass Media Management is a course designed for media enthusiasts who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.

The course provides an in-depth understanding of Worldwide Media. The module is coupled with insights from industry professionals, practical learning, and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.

Scope of Mass Media Management-

Over the years, there has been a phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, Social media, there has been an impeccable growth in the future of Mass media.

As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.

A journalist today might have an option to write for Newspaper, TV Channel, or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or film-makers don’t just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to the global masses.

What are the Career Options after Mass Media Management Course?

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

There is a great demand for candidates in departments of various news channels, Newspapers, Radio Broadcasting Corporations, Advertising Agencies, Social Media Agencies, etc.

Depending upon your personal inclination you could work as a Radio or TV Announcer, News Reporters, PR Specialists, Editor, Journalist, Event manager, Director, Cinematographer, Photographer, Production Manager, Screen-writer, Creative Director, Social Media Expert, Content Writer, etc.

How does Mass Media Management add to your Personal development?

1. Creative Thinking – You learn to come up with unconventional and innovative ideas, find solutions to different circumstances, and enhance your intellectual thinking.
2. Technological Indulgence – You aspire to equip yourself with the latest technology, join in endeavors of the changing media tools and adapt to modern versions of technology from time to time.
3. Embrace Change – You learn to understand the media industry with a wider perspective and start embracing the profession both ethically and commercially.
4. Managing Diversity – You develop a global cultural aptitude, study emotional intelligence, and learn to effectively negotiate and collaborate.

Admission for BBA in Mass Media Management at Indira Institute of Management, Pune

IIMP has had the legacy of superior quality education and has been committed over 25 years to deliver nothing but the best. Bachelor of Business Administration (BBA) in Mass Media Management admissions is open for the academic year 2020. Visit https://indiraiimp.edu.in/ for admission process and details of the course and enroll yourself to take the first right step towards your career as a Media Professional

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© 2020. Indira Institute of Management Pune(IIMP).