Level: Graduation Program
Assessment Pattern: Continuous assessment + Semester + Annual
Starting: July 2023
Study Mode: Full Time (3 Years)
Consumers are part of the household sector and today,the household sector is one of the major sectors contributing to our GDP. Marketers are paying close attention to consumer behavior and continuously study how potential buyers act when purchasing goods or services for personal consumption. Direct-to-consumer businesses are changing the game. Today brands choose to direct their attention at consumers as opposed to pushing products through middlemen.
The past years have faced an unpredictable job market. Though there have been massive shifts, we are still seeing growth across many industries and in many fields. Especially, within the creative, marketing and technology sectors.
Consumer marketing is defined as creating and selling products, goods and services to individual buyers, as opposed to trying to appeal to businesses. You would have often heard about this – Fast Moving Consumer Goods. These are nothing but products that are destined for use by ultimate customers or households that cannot be done with, as their usage is on a day-to-day basis. For Example, Toothpaste, soaps, body lotions, etc. These are meant for personal consumption and the demand for such products is direct. Consumer Durables is another such category falling under the gamut of Consumer Marketing, which includes cars, electronics goods, home appliances, furniture, etc.
IIMP Pune’s 3 years program in BBA Consumer Marketing offers you all the necessary knowledge and skills to start your career in the field of Consumer Marketing. Consumer Marketing stands as a perfect amalgamation of the said sectors and comes out to be an ever-growing sector. Growing companies are focusing on acquiring new customers and retaining existing customers. Therefore, Consumer Marketing and Retail Marketing are one of the niche areas where ample dignified job opportunities are available.
Students enrolled for the specialization in BBA-Consumer Marketing develop suitable management, analytical skills and people skills specific to the career opportunities in the field of Consumer Marketing sector. This program of Consumer Marketing has been designed to allow graduates to gain the relevant competencies and skills to give them a competitive advantage when applying for employment in the consumer sector.
Indira Institute of Management, Pune is one of the best BBA colleges in Pune. If you are looking forward to pursuing BBA in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Consumer Marketing degree program are as follows: Application for participation in the BBA Consumer Marketing Admission process 2023 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.For Admission in BBA Consumer Marketing in Pune, the distribution of weightage for different components will be as under
12th /Diploma Marks
You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Banking & Financial Services fees candidates may call these numbers 020-67103936/ 984/ 909/ 902/ 910 or visit our campus on any working day at Tathawade, Pune
Higher Secondary School Certificate(10+2) Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules)
|BBA FEES STRUCTURE 2023-2024|
|Maharashtra State Domiciled Students||Other than Maharashtra State Students|
|AEC10 101||4||English- WRITTEN AND VERBAL COMMUNICATION||100||50||50|
|GC10 102||4||Principles of Management||100||50||50|
|GC10 103||4||Principles of Financial and Cost accounting||100||50||50|
|GC10 104||4||Managerial Economics||100||50||50|
|GC10 105||4||IT in Business Management||100||50||50|
|GE05 BFS 106||2||Introduction to Banking operations||50||50||x|
|GE05 DBM 106||Fundamentals of Digital Marketing|
|GE05 CM 106||Introduction to Consumer Marketing|
|GE05 MMM 106||Media Studies|
|GE05 HHM 106||Human Body-Basics Anatomy & Physiology|
|GE05 LSCM106||Introduction to Logistics Management|
|SEC-I 107||0||Business Etiquettes - Nonverbal communication||0||0||0|
|SEM I - TOTAL||22||7 Subjects||550||300||250|
|AEC10 201||4||Environmental Science (EVS)||100||50||50|
|GC10 202||4||Organizational Behavior & HRM||100||50||50|
|GC10 203||4||Business Mathematics & Statistics||100||50||50|
|GC10 204||4||Principles of Marketing||100||50||50|
|GC10 205||4||Introduction to Sustainable Development||100||50||50|
|GE05 BFS 206||2||Indian Financial System||50||50||x|
|GE05 DBM 206||Basics of Digital Content|
|GE05 CM 206||Elements of Marketing Environment|
|GE05 MMM 206||Film Communication|
|GE05 HHM 206||Medical Terminology|
|GE05 LSCM 206||Introduction to Supply Chain Management|
|SEC-II 207||0||Written Communication Skills||0||0||0|
|SEM II - TOTAL||22||7 Subjects||550||300||250|
|GC10 301||4||Business Ethics||100||50||50|
|GC10 302||4||Fundamental of Rural Management||100||50||50|
|GE05 303-A||2||Health & Wellness||50||50||x|
|GE05 303-B||2||Emotional Intelligence||50||50||x|
|SEC05-III 304||2||Human Values Rights and Duties||50||50||x|
|IDC05- 305||2||Music /Dance||50||50||x|
|DSC10 BFS I-306||4||Financial Management||100||50||50|
|DSC10 DBM I-306||Introduction to Graphic design & Tools|
|DSC10 CM I-306||Consumer Behavior|
|DSC10 MMM I-306||Introduction to Photography|
|DSC10 HHM I-306||Principles & Practices of Hospital & Healthcare administration|
|DSC10 LSCM I-306||Principles and Practices of Operational Management|
|DSC10 BFS II-307||4||Banking- Principles and Practices||100||50||50|
|DSC10 DBM II-307||Social Media Marketing|
|DSC10 CM II-307||Product and Brand Management|
|DSC10 MMM II-307||Journalism|
|DSC10 HHM II-307||Community Medicine & Epidemiology|
|DSC10 LSCM II-307||Fundamentals of Material Management|
|SEM III - TOTAL||22||7 Subjects||550||350||200|
|GC10 401||4||Business Law||100||50||50|
|GC10 402||4||Business Research Methods||100||50||50|
|GE05 403-A||2||Advanced Excel||50||50||x|
|GE05 403-B||Introduction to Multimedia tools|
|SEC05-IV 404||2||IT Presentation tools||50||50||x|
|IDC05 405||2||Music /Dance||50||50||x|
|DSC10 BFS I-406||4||Security Analysis and Portfolio Management||100||50||50|
|DSC10 DBM I-406||Website Design & Development|
|DSC10 CM I-406||Distribution channel Management|
|DSC10 MMM I-406||Corporate Communication & Public Relations|
|DSC10 HHM I-406||Legal & Ethical Issues in Healthcare|
|DSC10 LSCM I-406||Supply Chain Service Management|
|DSC10 BFS II-407||4||Advance Financial Services||100||50||50|
|DSC10 DBM II-407||Data Driven Digital Marketing|
|DSC10 CM II-407||Integrated Marketing Communication|
|DSC10 MMM II-407||Documentary & AD Film-Making|
|DSC10 HHM II-407||Hospital Planning Design and Management|
|DSC10 LSCM II-407||Distribution Channel Management|
|SEM IV - TOTAL||22||7 Subjects||550||350||200|
|GC10 501||4||Entrepreneurship Development||100||50||50|
|GC10 502||4||E Business and Applications||100||50||50|
|DSC10 BFS I-503||4||Retail Banking||100||50||50|
|DSC10 DBM I-503||Search Engine Optimization|
|DSC10 CM I-503||Sales Management|
|DSC10 MMM I-503||Brand Management|
|DSC10 HHM I-503||Financial Management in Healthcare|
|DSC10 LSCM I-503||Introduction to Warehouse Management|
|DSC10 BFS II-504||4||Tax Planning in India||100||50||50|
|DSC10 DBM II-504||Online Consumer Behavior|
|DSC10 CM II-504||Services Marketing|
|DSC10 MMM II-504||Digital Media|
|DSC10 HHM II-504||Material Management & Inventory Control in Hospitals|
|DSC10 LSCM II-504||International Logistics Systems|
|DSE05- BFS 505.1||2||Marketing of Financial Services||50||50||X|
|DSE05- BFS 505.2||Digital Banking|
|DSE05- DBM 505.1||Affiliate Marketing|
|DSE05- DBM505.2||Mobile & Email Marketing|
|DSE05- CM 505.1||Consumer Sales Promotion|
|DSE05- CM 505.2||Basics of Digital Marketing|
|DSE05- MMM505.1||Smart Phone Film Making|
|DSE05- MMM 505.2||Certification - I|
|DSE05- HHM 505.1||Quality Management System in Healthcare|
|DSE05- HHM 505.2||Waste management & General Safety|
|DSE05- LSCM505.1||Import Export in LSCM|
|DSE05- LSCM505.2||Business Analytics in Supply Chain|
|PW 506||6||Summer Internship Project||200||100||100|
|SEC05-V 507||2||Life Skills||50||50||x|
|SEM V - TOTAL||26||7 Subjects||700||400||300|
|GC10 601||4||Strategic Management||100||50||50|
|GC10 602||4||Global Business Environment||100||50||50|
|IDC05 603||2||Democracy Elections and Governance||50||50||x|
|DSC10 BFS I-604||4||Bank Financial Management||100||50||50|
|DSC10 DBM I-604||Social & Web Analytics|
|DSC10 CM I-604||Retail Management|
|DSC10 MMM I-604||Motion Graphics & Visual Effects|
|DSC10 HHM I-604||Marketing of Hospital Services|
|DSC10 LSCM I-604||Sustainable Supply Chain Management|
|DSC10 BFS II-605||4||Mutual Fund and Life Insurance in India||100||50||50|
|DSC10 DBM II-605||Search Engine Marketing|
|DSC10 CM II-605||Customer relationship management|
|DSC10 MMM II-605||News Media Management|
|DSC10 HHM II-605||Global Scenario of Healthcare Services|
|DSC10 LSCM II-605||Toyota Production Systems|
|DSE05- BFS 606.1||2||Introduction to Fintech||50||50||x|
|DSE05- BFS 606.2||Financial Planning|
|DSE05- DBM 606.1||Trends in Digital Marketing|
|DSE05- DBM 606.2||Sales & Marketing in Digital Age|
|DSE05- CM 606.1||Rural Marketing|
|DSE05- CM 606.2||B2B Marketing|
|DSE05- MMM 606.1||Theatre and Communication|
|DSE05- MMM 606.2||Certification - II|
|DSE05- HHM606.1||Health Care Technology|
|DSE05- HHM 606.2||Health insurance & TPA Operations|
|DSE05- LSCM 606.1||Introduction to Six Sigma for Operations|
|DSE05- LSCM 606.2||Legal Aspects of Supply Chain Management|
|SEC VI 608||0||Cyber Security||0||0||0|
|SEM VI - TOTAL||24||8 Subjects||600||350||250|
The students enrolled in BBA in Consumer Marketing get to develop understanding of B2C marketing, key skills like typically speaking directly to a single decision-maker and other people skills specific to the career opportunities in the Consumer Marketing. This specialization is designed to equip the students with knowledge of the rapidly growing consumer sector,consumer behavior, products and services and skills required to develop customer relationships by personalizing interactions. After the three-year degree course with a specialization in Consumer Marketing, students can look forward to entry-level job opportunities in the B2C consumer market. This BBA specialization also helps in gaining an in-depth understanding of consumer characteristics and help organisations improve their marketing through better consumer insight.
There are numerous job opportunities after completing BBA in Consumer Marketing. Few of them are as follows:
After completing BBA in Consumer Marketing students have the opportunity to explore the following career avenues.
Our Placement cell aims to provide suitable career and training to students according to their interests and capability. The interest of the students is looked into so that there will be a smooth transition into the corporate world. The institute aims in assisting students for summers as well as final placements by arranging campus interviews for recruitments in corporate houses and to all public sectors, private sectors and MNCs. Industry experts are invited to train and develop our students more employable and take any challenge in the professional world.Following are the important activities of our placement cell.
Placement Cell at Indira Institute of Management, Pune frequently interacts with the corporate world, thereby developing and maintaining symbiotic relations. It undertakes various activities related to campus placement.
In the wake of the current pandemic situation, the Indira Group of Institutes, Pune has also adopted a virtual recruitment module. We use numerous online platforms like MS Teams, Zoom, etc. to facilitate the online placement process. Pre-placement evaluation, Group Discussions and Interviews are conducted online by the recruiters. Last year more than 90% of our management students were placed through a virtual placement process.
IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.
IIMP provides hostel facilities to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus
The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish some delicious dishes here, while having a chat or bonding with their friends. The dining table is known to be a witness to excellent assignments and presentations prepared by the students.
IIMP has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual classroom sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.
The Indira Institute of Management Pune, Main Library is a fully automated resource centre with centre with the latest techniques of operation and services. There is a collection of around 40030 books and 5oo CDs and DVDs. The Library has a pleasant environment and a well-lit hall of capacity to accommodate around 100 students at a time..
The library has a rich collection of more than 100 journals and periodicals and project reports of previous years are made available for reference and study. The library is a member of ASSOCHAM & MCCIA. It has a wide range of online IP based & Internet/mobile based services for its clientele. The library boasts of a rich collection of audio-visual lecture series of Harvard Business School, Stanford, Pyramid Media and Tom Peters Company.
The library has rich online resources with links to NPTEL video lectures on management, e-pathshala videos,and case studies on management, glossaries and e-journals.
The Library of the Institute has an excellent collection of reference textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business newspapers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.
The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology. IIMP has dedicated computer labs with broadband connectivity to help student’s complete different tasks and presentations assigned to them.IGI has the got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled out a comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.
Dr. Anjali Kalkar,
Dean UG Programs, IIMP BBA
Educational Qualification - M.A. (Music), M.Com, MBA (HR), MBA (Marketing), Ph.D (Business Administration)
Expert In – The field of commerce and has an Illustrious career of 20 years in the field of education and has also worked as BOS Chairman (Academic Council Member – SPPU) for BBM (IB) and BCA course.
Recipient of Award - “Award for Outstanding Contribution to Education” “ Karya Gaurav Puraskar”
Dr. Sonali Shrotri
Educational Qualification: B.com, MBA(Finance) , Ph.D. in Finance, NET in management
Expert in: Financial Analysis, Financial Services, Case studies in Finance, Direct Taxation, Business Mathematics and Statistics.
Experience: With over 22+ years of total experience. She has over 2 Years of industry experience and 12+ years of teaching experience in educational institutes.
Prof. Swapnil Kharde
Qualifications - MBA (Marketing), BSc ( Agriculture Bio-technology), PhD Pursuing (Marketing)
An Expert in - Marketing, Digital Marketing, Social Media Markeitng
Experience – Teaching Experience - 7 Years, Industry Experience – 1.5 Years
Prof. Uttara Bhattacharya
Qualifications - MBA (Human Resource), MCA , BSc ( Computer Science ), DeLEd, PhD Pursuing
An Expert in – Management, Human Resource Management, Consumer Behaviour.
Experience - Teaching Experience - 5 Years, Industry Experience - 3 Years
Education Qualification - PGDM (Banking and Finance), General Management, Sales and Distribution Mgmt, Organizational Change Management
Expert In - Financial Planning and Wealth Management, Risk Management, Banking and Insurance Management, Financial Markets and Institutions, Credit Management
Dr. Gayatri Pai
Educational Qualification - Ph.d in Finance, MBA, CA, B.Com.
Expert In – Financial Management, Cost & Management accounting, Financial Accounting, Direct Taxation, Financial Services and Financial Markets.
Mrs. Sonia Jain
Educational Qualification – B.Ed ( Economics ), M.A ( Economics ), DMM, B.A. ( Economics Honors )
Expert In – Business Economics – Micro and Macro
Experience - She is the senior most faculty with 25+ years of teaching experience and has been one of the most influencing faculties.
Educational Qualification - BE(Mech), MBA – Project Management Prince2, ITIL, PMP, AWS Cloud, Digital Marketing
Experience - 22+years of experience in varied industry domain – Information technology, Advertising, Marketing and Teaching.
Prof. Vaishali S. Kamerkar
Qualifications - MBA (Marketing), NET (Management )
An Expert in - Research Methodology, Marketing Research, Business Statistics, Business Maths, Data analytics
Experience - Teaching MBA, MCA, BBA and Mass Media students since 20 years
Prof. Prasad Khalbande
Educational Qualification – MBA ( Finance )
Expert In – Financial Accounting, Credit Management, Financial Planning, Financial Management, Financial & Investment Planning.
Work Experience – Teaching Experience - 16 years, Industrial Experience – 27 Years
Educational Qualification – B.E ( Electronics and Telecomunication) , MBA – ( HR & Marketing)
Expert in - Marketing and Advertising, she has been teaching various subjects like Digital Marketing, Consumer Behavior, Advertising & Branding, Integrated Marketing Communication, Sales & Distribution management, Retail Management, Business Organization
Dr. Jyoti Bhanage
Assistant Professor- IIMP BBA
IIMP is one of the best BBA colleges in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes on extra-curricular activities as well. Such interactive activities include
Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series. Reckoned as the top BBA colleges in India, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.
Fully satisfied with my decision to join Indira Institute of Management, Pune. At IIMP all the necessary inputs are given to make oneself ready to face the challenging corporate life. The Career Leadership development program (CLDP) is the best part of the MBA program which ensures IIMP students stand out from the rest of the crowd.
Good college for MBA n PGDM and most importantly our faculties are too gud. They are cooperative and supportive from the beginning till the placements.... Placements are gud and i loved being here... I ll miss my college vry much
85/5 A, Tapasya ,New Mumbai Pune Highway, Tathawade, Pune - 411033
85/5-B, Sarathya Building, New Pune-Mumbai Highway, Tathawade, Pune – 411 033
© 2020. Indira Institute of Management Pune(IIMP).
© 2020. Indira Institute of Management Pune(IIMP).