BBA Consumer Marketing

Indira Institute of Management, Pune is one of the best BBA colleges in Pune. If you are looking forward to pursuing BBA in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Consumer Marketing degree program are as follows: Application for participation in the BBA Consumer Marketing Admission process 2023 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.

You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Banking & Financial Services fees candidates may call these numbers 020-67103936/ 984/ 909/ 902/ 910 or visit our campus on any working day at Tathawade, Pune

BBA Admission Eligibility

• Higher Secondary School Certificate (10+2) or its (First Year) equivalent Examination with 40% marks from any stream. (35% for Reserved category and 40% for Open category candidate as per Maharashtra state government rules) and English as one of the Subjects.

• Three year Diploma Course (after S.S.C.) of Technical Education conducted by Government of Maharashtra or its equivalent.

• Two year Diploma Course in Pharmacy (after H.S.C.) of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
• Higher Secondary School Certificate (10+2) Examination with 45% marks and any Vocational subject at (10+2) level.

Higher Secondary School Certificate(10+2) Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules) 

Indira Institute of Management, Pune – BBA Fees Structure – 2024-2025

BBA in Consumer Marketing

• Semester I
• Semester II
• Semester III
• Semester IV
• Semester V
• Semester VI

CAREER OPPORTUNITIES

The students enrolled in BBA in Consumer Marketing get to develop understanding of B2C marketing, key skills like typically speaking directly to a single decision-maker and other people skills specific to the career opportunities in the Consumer Marketing. This specialization is designed to equip the students with knowledge of the rapidly growing consumer sector,consumer behavior, products and services and skills required to develop customer relationships by personalizing interactions. After the three-year degree course with a specialization in Consumer Marketing, students can look forward to entry-level job opportunities in the B2C consumer market. This BBA specialization also helps in gaining an in-depth understanding of consumer characteristics and help organisations improve their marketing through better consumer insight.

There are numerous job opportunities after completing BBA in Consumer Marketing. Few of them are as follows:

• Sales Executive - FMCG
• Sales Executive - Consumer Durable
• Assistant Manager - Marketing Consumer Insights
• Assistant Manager - Marketing – FMCG
• Branding Executive / Junior Brand Manager
• Customer Relationship Executive
• Customer Care Officer
• Distribution Executive / Marketing Service Manager
• Executive in Rural & Regional Marketing
• Assistant to Category Manager
• Marketing executive - Consumer Brand
• Product Executive
• Sales and Marketing Analysts
• Marketing Executive in Consumer Banking
• Campaign Management Executive

ENTREPRENEURSHIP OPPORTUNITIES IN CONSUMER MARKETING

• Tourism
• Automobile Dealership
• Social Ventures
• Software
• FMCG Goods
• Franchising
• Food Delivery Industry/ Firms
• Education and Training
• Affiliate Marketer

CONSUMER MARKETING CAREER OPTIONS & JOB PROSPECTS

After completing BBA in Consumer Marketing students have the opportunity to explore the following career avenues.

• Pursue higher studies
• Brand Management
• PR/Communications
• Marketing Analysis and Growth Marketing
• SEO/SEM and E-commerce

PLACEMENT TRAINING @ INDIRA

Our Placement cell aims to provide suitable career and training to students according to their interests and capability. The interest of the students is looked into so that there will be a smooth transition into the corporate world. The institute aims in assisting students for summers as well as final placements by arranging campus interviews for recruitments in corporate houses and to all public sectors, private sectors and MNCs. Industry experts are invited to train and develop our students more employable and take any challenge in the professional world.

• 100% placement assistance
• Various pre-placement and placement activities to prepare our students corporate ready
• Career guidance by the experts in the field
• Industrial tie-ups for hands-on practical/ internship and certifications

ON-CAMPUS RECRUITMENT @ INDIRA

• IIMP extends career guidance, campus placement which is a gateway to an aspired career and helps students to become competent in the world of cut-throat competition.
• Soft skills development program and aptitude are provided which enhance the potentials of students and which creates maximum opportunities for the placement of the eligible in the job market.
• The on-campus recruitment at IIMP provides a convenient way for corporates to interview our students for permanent employment. The process has been jointly designed by the faculty, recruiters and students over the years and tries to optimize the interest of all.

Placement Cell at Indira Institute of Management, Pune frequently interacts with the corporate world, thereby developing and maintaining symbiotic relations. It undertakes various activities related to campus placement.

• Every year there are more than 350+ companies on campus.
• Leading companies from all major sectors like Retail, Manufacturing, Hospitality, IT, Consulting,Research, Telecom, Media, FMCG. FMCD, Banking, Financial Services, Financial services, Finance- Corporate, Banking and Analysis, Auto, Logistics, etc. offering good job profiles in Marketing, Operations, Sales, Consulting visit campus every year offering.
• Long-standing relationships and tie-ups with multinationals, Indian MNCs and Indian Corporates.

VIRTUAL RECRUITMENT

In the wake of the current pandemic situation, the Indira Group of Institutes, Pune has also adopted a virtual recruitment module. We use numerous online platforms like MS Teams, Zoom, etc. to facilitate the online placement process. Pre-placement evaluation, Group Discussions and Interviews are conducted online by the recruiters. Last year more than 90% of our management students were placed through a virtual placement process.

TOP RECRUITERS

BBA Consumer Marketing Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Hostel

IIMP provides hostel facilities to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

Canteen

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish some delicious dishes here, while having a chat or bonding with their friends. The dining table is known to be a witness to excellent assignments and presentations prepared by the students.

Classroom and Seminar Rooms

IIMP has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual classroom sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

Library

The Indira Institute of Management Pune, Main Library is a   fully automated resource centre with centre with the latest techniques of operation and services. There is a collection of around 40030 books and 5oo CDs and DVDs. The Library has a pleasant environment and a well-lit hall of capacity to accommodate around 100 students at a time..    

The library has a rich collection of more than 100 journals and  periodicals and project reports of previous years are made available for reference and study. The library is a member of ASSOCHAM & MCCIA. It has a wide range of online IP based & Internet/mobile based services for its clientele. The library boasts of a rich collection of audio-visual lecture series of Harvard Business School, Stanford, Pyramid Media and Tom Peters Company.

The library has rich online resources with links to NPTEL video lectures on management, e-pathshala videos,and case studies on management, glossaries and e-journals.

The Library of the Institute has an excellent collection of reference textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business newspapers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology. IIMP has dedicated computer labs with broadband connectivity to help student’s complete different tasks and presentations assigned to them.IGI has the got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled out a comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.

BBA Consumer Marketing Staff

Dr. Anjali Kalkar,
Dean UG Programs, IIMP BBA

Educational Qualification - M.A. (Music), M.Com, MBA (HR), MBA (Marketing), Ph.D (Business Administration)

Expert In – The field of commerce and has an Illustrious career of 20 years in the field of education and has also worked as BOS Chairman (Academic Council Member – SPPU) for BBM (IB) and BCA course.

Recipient of Award - “Award for Outstanding Contribution to Education” “ Karya Gaurav Puraskar”

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Dr. Sonali Shrotri

Educational Qualification: B.com, MBA(Finance) , Ph.D. in Finance, NET in management

Expert in: Financial Analysis, Financial Services, Case studies in Finance, Direct Taxation, Business Mathematics and Statistics.

Experience: With over 22+ years of total experience. She has over 2 Years of industry experience and 12+ years of teaching experience in educational institutes.

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Prof. Swapnil Kharde

Qualifications - MBA (Marketing), BSc ( Agriculture Bio-technology), PhD Pursuing (Marketing)

An Expert in - Marketing, Digital Marketing, Social Media Markeitng

Experience – Teaching Experience - 7 Years, Industry Experience – 1.5 Years

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Prof. Uttara Bhattacharya

Qualifications - MBA (Human Resource), MCA , BSc ( Computer Science ), DeLEd, PhD Pursuing

An Expert in – Management, Human Resource Management, Consumer Behaviour.

Experience - Teaching Experience - 5 Years, Industry Experience - 3 Years

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GOPAL JHA

Education Qualification - PGDM (Banking and Finance), General Management, Sales and Distribution Mgmt, Organizational Change Management

Expert In - Financial Planning and Wealth Management, Risk Management, Banking and Insurance Management, Financial Markets and Institutions, Credit Management

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Dr. Gayatri Pai

Educational Qualification - Ph.d in Finance, MBA, CA, B.Com.

Expert In – Financial Management, Cost & Management accounting, Financial Accounting, Direct Taxation, Financial Services and Financial Markets.

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Mrs. Sonia Jain

Educational Qualification – B.Ed ( Economics ), M.A ( Economics ), DMM, B.A. ( Economics Honors )

Expert In – Business Economics – Micro and Macro

Experience - She is the senior most faculty with 25+ years of teaching experience and has been one of the most influencing faculties.

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Vishal Parmar

Educational Qualification - BE(Mech), MBA – Project Management Prince2, ITIL, PMP, AWS Cloud, Digital Marketing

Experience - 22+years of experience in varied industry domain – Information technology, Advertising, Marketing and Teaching.

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Prof. Vaishali S. Kamerkar

Qualifications - MBA (Marketing), NET (Management )

An Expert in - Research Methodology, Marketing Research, Business Statistics, Business Maths, Data analytics

Experience - Teaching MBA, MCA, BBA and Mass Media students since 20 years

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Prof. Prasad Khalbande

Educational Qualification – MBA ( Finance )

Expert In – Financial Accounting, Credit Management, Financial Planning, Financial Management, Financial & Investment Planning.

Work Experience – Teaching Experience - 16 years, Industrial Experience – 27 Years

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Vasudha Agnohotri

Educational Qualification – B.E ( Electronics and Telecomunication) , MBA – ( HR & Marketing)

Expert in - Marketing and Advertising, she has been teaching various subjects like Digital Marketing, Consumer Behavior, Advertising & Branding, Integrated Marketing Communication, Sales & Distribution management, Retail Management, Business Organization

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Dr. Jyoti Bhanage

Assistant Professor- IIMP BBA

IIMP is one of the best BBA colleges in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes on extra-curricular activities as well. Such interactive activities include

• Use of Multimedia as an integral part of teaching pedagogy
• Practical approach in teaching by using various teaching methods such as case studies, Role-plays, simulations, multimedia, projects in addition to the participative lecture method.
• Add on Certificate Programs
• Corporate games
• Webinars and seminars
• Doubt clearing sessions
• Debates and Public Speaking training
• Information on future trends in education
• Internships with industry
• Sessions by eminent speakers from various sectors of industry.
• Health and Fitness activities like Yoga & Meditation.
• Participation in other curricular and co-curricular activities outside the campus.

Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series. Reckoned as the top BBA colleges in India, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.

TOP SKILL YOU WILL LEARN

• Verbal, Writing or Public speaking skills, when refined, will help you to convey your message in a clear and creative manner which will help the aspirants to capture the attention of their audience.
• Professional Communication to channelize your marketing strategy towards various consumers.
• When coming up with a new campaign or marketing initiative, pitching marketing plans or new ideas to your clients or to specific masses.
• Creativity with aesthetic sensibility
• Ability to Think out of Box and brainstorm themes for products.
• Negotiation skills
• You will be trained to read the ongoing traits and trends in the market.
• Reach to specific masses in consumer products with a result-oriented approach by managing budgets as well as setting prices to maximize profit and sales volume.
• Technology Skills including Email Marketing, Developing Social Media Strategy, Facilitate Consumer Relations Management (CRM).
• Reviewing websites for promoting products and services by analyzing consumer survey data with other competitors in FMCG.
• Researching and Selecting media outlets for promotional campaigns soliciting feedback from customers.
• Learning implementation of Time Management and SWOT Analysis
• Developing Delegation, Problem-Solving, Decision-Making, Presentation skills and other related organizational skills.

HOW WILL YOU LEARN?

• Industrial visits in prominent companies
• Certification oriented trainings
• Seminars, workshops by industry experts
• Case Discussions and classroom exercises
• Assignments & Presentations
• Online Interactive sessions with live streaming
• High quality pre-recorded videos for reference
• Live streaming sessions by eminent speakers from the Industry.

HOW WILL YOU BE EVALUATED?

• Online quizzes
• Online assignments
• Case studies
• Mini Projects
• Online exams
• Remedial classes

BBA Frequently Asked Questions (FAQs)