BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.
The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.
Over the years, there has been an phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, Social media, there has been an impeccable growth in the future of Mass media.
As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.
A journalist today might have an option to write for Newspaper, TV Channel or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or film-makers don’t just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to global masses.
The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2024 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under
Sl No. |
Component |
IGI Weightage |
1 |
10th Marks |
30% |
2 |
12th /Diploma Marks |
30% |
3 |
Personal Interview |
40% |
To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-67103936/ 020-67103909/ 911/ 902 or visit our campus on any working day at Tathawade, Pune
A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.
OR
Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
OR
Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
Educational Qualification : M.A (music), M.Com, MPM, MBA (Mktg MGT), Ph.D.
Area of Specialization :General Management , Accounting
Experience :24 years in academics
Educational Qualification : MMS, M.com, Mphil, Ph.D
Area of Specialization :Sales and Marketing and General Management
Experience :7 years industry and 18 years academics
Educational Qualification : BSc.(Agri.Biotechnology),PG Diploma (Nano Technology), MBA -Marketing Management
Area of Specialization :Digital Marketing, Strategic Brand Management, SEO, Email Marketing
Experience :1 years industry and 10 years academics
Educational Qualification : B. Pharmacy, MBA (Marketing), NET in Management
Area of Specialization :Strategic Management and Marketing Management
Experience :1 years industry and 15 years in Academics
Educational Qualification : B.Pharm, MBA, Ph.D, NET(Management)
Area of Specialization :Marketing & Consumer Behaviour
Experience :12+ years in academics with 14 publications in national and international capacities.
Educational Qualification : B.Com., M.B.A-Finance, G.D.C. & A., NET, Ph.D -Management
Area of Specialization :Banking & Financial Management
Experience :5 years in Industry and 20 years in Academics
Educational Qualification : Ph.D-Commerce & Management , PGDHRM, M.Com-HR, B.Com-Auditing, B.Ed, SET-Commerce, D.EM-Event Management
Area of Specialization :General Management
Experience :14 years in Academics
Educational Qualification : M.Sc.(Chemistry), MBA (Marketing+HR), NET, SET
Area of Specialization :Marketing, Sustainability & General Management.
Experience :9 years in Industry and 3 years in Academics
Educational Qualification : B.Com., M.B.A (Finance & Marketing), M.Phil ( Commerce & Management), G.D.C. & A.
Area of Specialization :Finance and Marketing, Banking and Financial Services
Experience :5+ Years Industry experience & 13+ years in Academics.
Educational Qualification : B. Eng , MBA
Area of Specialization :Banking & Financial Services
Experience :6+ years in Industry and 3+ years in Academics
Educational Qualification : MBA Marketing
Area of Specialization :Marketing Management, Digital Marketing
Experience :2 years in Industry and 5 years in Academics
Educational Qualification : B.Com (A/C Hons.), MBA (HR)
Area of Specialization :General management & HR
Experience :6 years industry and 2 years in Academics
Educational Qualification : M.A, M.Com, MBA Finance, Company Secretary
Area of Specialization :Banking and Financial services, Law
Experience :5 years in Industry and 12 years in Academics
Educational Qualification : BDS, MBA
Area of Specialization :Hospital and Heathcare Management, Marketing, Business Communications
Experience :2 years in Industry and 4 Years in Academics
Educational Qualification : MBA Marketing & Finance
Area of Specialization :Banking & Financial Services
Experience :5 years in Industry and 12 years in Academics
Educational Qualification : BSc. (Biotechnology), MBA (HHM)
Area of Specialization :Healthcare & Hospital Management
Experience :5 years in Industry and 2 years in Academics
Educational Qualification : M.A, M.Com, MBA Finance, Company Secretary
Area of Specialization :Marketing and Human Resources, Research
Experience :5 years in Industry and 10 years Academic, 2 years Research
Semester I
Semester I | |||||
Course Type | Credits | Title | Marks | CCA | ETA |
AEC10 101 | 4 | English- WRITTEN AND VERBAL COMMUNICATION | 100 | 50 | 50 |
GC10 102 | 4 | Principles of Management | 100 | 50 | 50 |
GC10 103 | 4 | Principles of Financial and Cost accounting | 100 | 50 | 50 |
GC10 104 | 4 | Managerial Economics | 100 | 50 | 50 |
GC10 105 | 4 | IT in Business Management | 100 | 50 | 50 |
GE05 BFS 106 | 2 | Introduction to Banking operations | 50 | 50 | x |
GE05 DBM 106 | Fundamentals of Digital Marketing | ||||
GE05 CM 106 | Introduction to Consumer Marketing | ||||
GE05 MMM 106 | Media Studies | ||||
GE05 HHM 106 | Human Body-Basics Anatomy & Physiology | ||||
GE05 LSCM106 | Introduction to Logistics Management | ||||
SEC-I 107 | 0 | Business Etiquettes - Nonverbal communication | 0 | 0 | 0 |
SEM I - TOTAL | 22 | 7 Subjects | 550 | 300 | 250 |
Semester II
Semester II | |||||
Course Type | Credits | Title | Marks | CCA | ETA |
AEC10 201 | 4 | Environmental Science (EVS) | 100 | 50 | 50 |
GC10 202 | 4 | Organizational Behavior & HRM | 100 | 50 | 50 |
GC10 203 | 4 | Business Mathematics & Statistics | 100 | 50 | 50 |
GC10 204 | 4 | Principles of Marketing | 100 | 50 | 50 |
GC10 205 | 4 | Introduction to Sustainable Development | 100 | 50 | 50 |
GE05 BFS 206 | 2 | Indian Financial System | 50 | 50 | x |
GE05 DBM 206 | Basics of Digital Content | ||||
GE05 CM 206 | Elements of Marketing Environment | ||||
GE05 MMM 206 | Film Communication | ||||
GE05 HHM 206 | Medical Terminology | ||||
GE05 LSCM 206 | Introduction to Supply Chain Management | ||||
SEC-II 207 | 0 | Written Communication Skills | 0 | 0 | 0 |
SEM II - TOTAL | 22 | 7 Subjects | 550 | 300 | 250 |
Semester III
Semester III | |||||
Course Type | Credits | Title | Marks | CCA | ETA |
GC10 301 | 4 | Business Ethics | 100 | 50 | 50 |
GC10 302 | 4 | Fundamental of Rural Management | 100 | 50 | 50 |
GE05 303-A | 2 | Health & Wellness | 50 | 50 | x |
GE05 303-B | 2 | Emotional Intelligence | 50 | 50 | x |
SEC05-III 304 | 2 | Human Values Rights and Duties | 50 | 50 | x |
IDC05- 305 | 2 | Music /Dance | 50 | 50 | x |
DSC10 BFS I-306 | 4 | Financial Management | 100 | 50 | 50 |
DSC10 DBM I-306 | Introduction to Graphic design & Tools | ||||
DSC10 CM I-306 | Consumer Behavior | ||||
DSC10 MMM I-306 | Introduction to Photography | ||||
DSC10 HHM I-306 | Principles & Practices of Hospital & Healthcare administration | ||||
DSC10 LSCM I-306 | Principles and Practices of Operational Management | ||||
DSC10 BFS II-307 | 4 | Banking- Principles and Practices | 100 | 50 | 50 |
DSC10 DBM II-307 | Social Media Marketing | ||||
DSC10 CM II-307 | Product and Brand Management | ||||
DSC10 MMM II-307 | Journalism | ||||
DSC10 HHM II-307 | Community Medicine & Epidemiology | ||||
DSC10 LSCM II-307 | Fundamentals of Material Management | ||||
SEM III - TOTAL | 22 | 7 Subjects | 550 | 350 | 200 |
Semester IV
Semester IV | |||||
Course Type | Credits | Title | Marks | CCA | ETA |
GC10 401 | 4 | Business Law | 100 | 50 | 50 |
GC10 402 | 4 | Business Research Methods | 100 | 50 | 50 |
GE05 403-A | 2 | Advanced Excel | 50 | 50 | x |
GE05 403-B | Introduction to Multimedia tools | ||||
SEC05-IV 404 | 2 | IT Presentation tools | 50 | 50 | x |
IDC05 405 | 2 | Music /Dance | 50 | 50 | x |
DSC10 BFS I-406 | 4 | Security Analysis and Portfolio Management | 100 | 50 | 50 |
DSC10 DBM I-406 | Website Design & Development | ||||
DSC10 CM I-406 | Distribution channel Management | ||||
DSC10 MMM I-406 | Corporate Communication & Public Relations | ||||
DSC10 HHM I-406 | Legal & Ethical Issues in Healthcare | ||||
DSC10 LSCM I-406 | Supply Chain Service Management | ||||
DSC10 BFS II-407 | 4 | Advance Financial Services | 100 | 50 | 50 |
DSC10 DBM II-407 | Data Driven Digital Marketing | ||||
DSC10 CM II-407 | Integrated Marketing Communication | ||||
DSC10 MMM II-407 | Documentary & AD Film-Making | ||||
DSC10 HHM II-407 | Hospital Planning Design and Management | ||||
DSC10 LSCM II-407 | Distribution Channel Management | ||||
SEM IV - TOTAL | 22 | 7 Subjects | 550 | 350 | 200 |
Semester V
Semester V | |||||
Course Type | Credits | Title | Marks | CCA | ETA |
GC10 501 | 4 | Entrepreneurship Development | 100 | 50 | 50 |
GC10 502 | 4 | E Business and Applications | 100 | 50 | 50 |
DSC10 BFS I-503 | 4 | Retail Banking | 100 | 50 | 50 |
DSC10 DBM I-503 | Search Engine Optimization | ||||
DSC10 CM I-503 | Sales Management | ||||
DSC10 MMM I-503 | Brand Management | ||||
DSC10 HHM I-503 | Financial Management in Healthcare | ||||
DSC10 LSCM I-503 | Introduction to Warehouse Management | ||||
DSC10 BFS II-504 | 4 | Tax Planning in India | 100 | 50 | 50 |
DSC10 DBM II-504 | Online Consumer Behavior | ||||
DSC10 CM II-504 | Services Marketing | ||||
DSC10 MMM II-504 | Digital Media | ||||
DSC10 HHM II-504 | Material Management & Inventory Control in Hospitals | ||||
DSC10 LSCM II-504 | International Logistics Systems | ||||
DSE05- BFS 505.1 | 2 | Marketing of Financial Services | 50 | 50 | X |
DSE05- BFS 505.2 | Digital Banking | ||||
DSE05- DBM 505.1 | Affiliate Marketing | ||||
DSE05- DBM505.2 | Mobile & Email Marketing | ||||
DSE05- CM 505.1 | Consumer Sales Promotion | ||||
DSE05- CM 505.2 | Basics of Digital Marketing | ||||
DSE05- MMM505.1 | Smart Phone Film Making | ||||
DSE05- MMM 505.2 | Certification - I | ||||
DSE05- HHM 505.1 | Quality Management System in Healthcare | ||||
DSE05- HHM 505.2 | Waste management & General Safety | ||||
DSE05- LSCM505.1 | Import Export in LSCM | ||||
DSE05- LSCM505.2 | Business Analytics in Supply Chain | ||||
PW 506 | 6 | Summer Internship Project | 200 | 100 | 100 |
SEC05-V 507 | 2 | Life Skills | 50 | 50 | x |
SEM V - TOTAL | 26 | 7 Subjects | 700 | 400 | 300 |
Semester VI
Semester VI | |||||
Course Type | Credits | Title | Marks | CCA | ETA |
GC10 601 | 4 | Strategic Management | 100 | 50 | 50 |
GC10 602 | 4 | Global Business Environment | 100 | 50 | 50 |
IDC05 603 | 2 | Democracy Elections and Governance | 50 | 50 | x |
DSC10 BFS I-604 | 4 | Bank Financial Management | 100 | 50 | 50 |
DSC10 DBM I-604 | Social & Web Analytics | ||||
DSC10 CM I-604 | Retail Management | ||||
DSC10 MMM I-604 | Motion Graphics & Visual Effects | ||||
DSC10 HHM I-604 | Marketing of Hospital Services | ||||
DSC10 LSCM I-604 | Sustainable Supply Chain Management | ||||
DSC10 BFS II-605 | 4 | Mutual Fund and Life Insurance in India | 100 | 50 | 50 |
DSC10 DBM II-605 | Search Engine Marketing | ||||
DSC10 CM II-605 | Customer relationship management | ||||
DSC10 MMM II-605 | News Media Management | ||||
DSC10 HHM II-605 | Global Scenario of Healthcare Services | ||||
DSC10 LSCM II-605 | Toyota Production Systems | ||||
DSE05- BFS 606.1 | 2 | Introduction to Fintech | 50 | 50 | x |
DSE05- BFS 606.2 | Financial Planning | ||||
DSE05- DBM 606.1 | Trends in Digital Marketing | ||||
DSE05- DBM 606.2 | Sales & Marketing in Digital Age | ||||
DSE05- CM 606.1 | Rural Marketing | ||||
DSE05- CM 606.2 | B2B Marketing | ||||
DSE05- MMM 606.1 | Theatre and Communication | ||||
DSE05- MMM 606.2 | Certification - II | ||||
DSE05- HHM606.1 | Health Care Technology | ||||
DSE05- HHM 606.2 | Health insurance & TPA Operations | ||||
DSE05- LSCM 606.1 | Introduction to Six Sigma for Operations | ||||
DSE05- LSCM 606.2 | Legal Aspects of Supply Chain Management | ||||
PW 607 | 4 | Dissertation | 100 | 50 | 50 |
SEC VI 608 | 0 | Cyber Security | 0 | 0 | 0 |
SEM VI - TOTAL | 24 | 8 Subjects | 600 | 350 | 250 |
BBA in Mass Media Management as a specialization is designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media domain based on principles and practices of media aesthetics for a specific target audience.
Successful competition of BBA in Mass Media Management opens up an ocean of opportunities in the mass media industry which is growing at a tremendous pace. Students can choose to become a T.V. personality, news anchor or reporter or manager of media houses. They can become an event manager or enter the film industry as a producer or in other allied positions.
As a graduate in BBA in Mass Media Management, students can join a media house, film production house, an advertising agency or event organizing company as a management trainee. And after gaining ample experience and skill they can expect to rise in the ladder for senior positions in the organization or one can set up his/her own venture.
IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.
IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus
The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.
It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.
The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.
The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.
IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.
85/5 A, Tapasya ,New Mumbai Pune Highway, Tathawade, Pune - 411033
85/5-B, Sarathya Building, New Pune-Mumbai Highway, Tathawade, Pune – 411 033
Phone Number:
© 2020. Indira Institute of Management Pune(IIMP).
© 2020. Indira Institute of Management Pune(IIMP).