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ADVANCED DIPLOMA IN DIGITAL MARKETING (ADDM)

Improve Your Digital Marketing Effectiveness With Up-To-Date Knowledge.

Advanced Diploma in Digital Marketing (ADDM)

Level:Post graduate diploma

Intake : 30 Seats

Assessment Pattern: Credit with Semester

Starting: 1st September 2022

Study Mode: Full Time

Location: Pune

1. Introduction:

There has been a paradigm shift in the way businesses are managed today. Digital marketing strongly and positively impacts the business. It allows companies to compete with corporations, as well as smaller companies, with modest budgets. It can be expected that future digital promotions will exceed all conventional marketing techniques. Many organizations have already experienced the advantages of digital marketing over traditional marketing to have an edge over their competitors. In this light PGDDM has been designed.

2.About the Course Post Graduate Diploma in Digital Marketing (PGDDM) :

The Post Graduate Diploma in Digital Marketing (PGDDM) program enables the students to be confident in handling any challenges in the digital marketing world. They acquire the required skills and knowledge to become an efficient professional in the field of digital marketing. The students learn the practical application of digital marketing tools and techniques to be used effectively for various marketing activities on internet, mobile phones, display advertising, social media marketing, etc. Looking at the current trends, it is the need of the hour for organizations to have professionals who can handle the digital marketing activities for their core marketing function. In this context, the PGDDM program aims to enrich the skills of future digital marketing professionals.

3. Why Digital Marketing?

With most of the activities are done online, the importance of digital marketing is growing day-by-day. Considering the situation, the corporates have adopted digital marketing techniques as one of the significant platforms to reach out to the target audience with the least cost and amplifying existing marketing strategies with digital advertising techniques since the target audience has become tech savvy and the situation demands the digital platform to do the marketing to survive in the market. Acquiring the required skills and knowledge in the field of digital marketing helps in the employability of the students in different functional areas and establishes the start-ups.

4. Why PGDDM at IIMP

IIMP Campus is one of the finest Management education institutes having best IT education infrastructures in the country. Some distinctive features of our campus:

  • 40,000 sq. ft. built-up space, Modern classrooms, syndicate rooms & conference center
  • 400 seating capacity air-conditioned auditorium
  • 150 seating capacity air-conditioned convention center
  • Wi – Fi, broadband internet enabled campus
  • Well-equipped and maintained computer laboratories
  • Industry-driven comprehensive curriculum
  • Microsoft Teams enabled platform

5.Program Education Objectives

  • PGDDM student will showcase relevant skills and domain knowledge required for Digital marketing
  • PGDDM student will be well versed with digital platform, tools, techniques and will be able to provide solutions to business problems in line with the global digital marketing trends
  • PGDDM student will able to leverage the know how about digital marketing platforms, tools and techniques in real world scenario

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Who is this Program for?

  • Freshers who want to make a career in digital marketing
  • General marketing professionals who want to leverage digital marketing tools and boost their career growth
  • Business owners who want to leverage the power of digital channels and take their business to the next level

Eligibility

Passed minimum three-year duration Bachelor’s Degree awarded by any of the Universities recognised by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent

Fee Details:

Rs. 30,000/- plus GST.

Payment options:

Payment can be made through cheque or online payment via NEFT

Examination:

At the end of each semester, there shall be Term End Examination for every course. It shall be based on entire syllabus and will be further divided into 50 marks of CCA, 25 marks of term end written exams and 25 marks of term end practical exams. Project reports has to be submitted at the end of each semester.


Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Advanced Diploma in Digital Marketing (ADDM)

SEMESTER I

1 Course Code Course Title Credits Evaluation
Internal External Total
Core Compulsory Subjects
GC10DM -101 Fundamentals of Digital Marketing 3 50 50 100
DM -102 Marketing Managemnt 4 50 50 100
GC10DM -102 Marketing Management 3 50 50 100
GC10DM -103 Search Engine Optimization and Marketing 3 50 50 100
GC10DM -104 Data Protection Laws and Data Privacy 3 50 50 100
GC5TDM -105 Content Marketing 2 0 50 50
GC5TDM -106 Social Media Marketing Fundamentals 2 0 50 50
Elective Subjects (Any two)
GE5CDM -107 Email and Mobile Marketing 2 50 0 50
GE5CDM -108 Website Design and Development 2 50 0 50
GE5CDM -109 Affiliate Marketing 2 50 0 50
GE5CDM -110 Consumer Behavior in Digital Era 2 50 0 50
Internship Compulsory
GC20DM -111Industry Internship Project 10 100 100 200
Semester 1 Total 30 400 400 800

SEMESTER II

2 Course Code Course Title Credits Evaluation
Internal External Total
Core Compulsory Subjects
GC10DM -201 Digital Marketing Strategy 3 50 50 100
GC10DM -202 Digital Branding and Promotion 3 50 50 100
GC10DM -203 Digital Analytics I- Google Analytics Tools 3 50 50 100
GC10DM -204 Tools in Social Media Marketing 3 50 50 100
GC5TDM -205 Current Trends in Digital Marketing 2 50 50
GC5TDM -206 Digital Marketing Channels 2 50 50
Elective Subjects (Any two)
GE5CDM -207 Soft Skills 2 50 50
GE5CDM -208 E-CRM 2 50 50
GE5CDM -209 Data Visualization with Tableau 2 50 50
GE5CDM -210 Digital Marketing Research 2 50 50
Internship Compulsory
GC20DM -211Industry Internship Project 10 100 100 400
Semester 2 Total 30 400 400 800
Grand Total 60 800 800 1600


Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Employability

  • Start a career in the digital marketing area
  • Give a boost to your current marketing job
  • Work from home as a freelance marketer
  • Take your business online and let it grow

Career Opportunities / Placement Pathways

The demand for digital professionals is increasing day-by-day. The opportunities for working professionals are endless and the right skills open up a career path that leads to satisfying, lucrative, and exciting. Following are key career streams as mentioned below but not limited to-

  • Web Analytics Manager
  • Interactive Marketing Manager
  • Digital Marketing Manager
  • Content Developer
  • SEO and SEM Professional
  • User Experience Designer
  • Data Analysts
  • Email Marketing Professional

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

OUR FACILITIES

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station.

HOSTEL

IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boys students is also available within walkable distance from the campus

CANTEEN

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be a witness to excellent assignments and presentation prepared by the students.

CLASSROOM AND SEMINAR ROOMS

It has spacious classrooms enabled with modern audio-visual facilities and computer labs to facilitate digital learning. The classrooms are air conditioned and have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions

The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in destressing and maintaining physical and mental wellness

LIBRARY

The library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business newspapers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their admission and issue of smart cards by the institute

IT INFRASTRUCTURE

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



Our Staff

Dr. Digamber K Sakore
Associate Professor

Qualification:B.Tech and PGDM from IIM Ahmedabad

Industrial Exp:: -

Academic Exp: 25 years

Research Papers: 1


Mr. Pranav Kale
Independent Marketing Consultant

Qualification:MBA, (B.E. Electronics and Telecommunication)

Industrial Exp:: -

Academic Exp: 7 years

Research Papers: 0


Mr. Swapnil Narake
Senior Manager- Digital Marketing/ Digital Marketing Trainer

Qualification:MBA, MDP from IIM-Bangalore in Digital Marketing

Industrial Exp:: -

Academic Exp: 12 years

Research Papers: 0


Mr. Shantanu Gurjar
IT Project Consultant

Qualification: Master's Degree in Strategic Marketing Management Electronics & Telecoms Engineer

Experience: 6 years

Areas of Interest: Digital Marketing


Dr. Pallavi Sajanapwar (Deputy Director, Professor)

Dr. Pallavi Sajanapwar is Professor / Deputy Director, is B.E (Electronics), M.B.A. (Marketing), Ph.D ( Marketing). She has a rich experience to her credit from Industry as well as Academics.

Dr. Digamber K Sakore (Associate Professor)

Dr. Digambar Sakore is B.Tech (Agricultural Engg) and PGDM from IIM Ahmedabad. He has a total experience of 26 years. He has 13 years of Corporate experience at different levels


Dr. Sanjay Bhale (Associate Professor)

Dr. Sanjay Bhāle has done MSc (Applied Chemistry) and MBA-CSM (chemical sales & marketing management). He has Industrial experience in varied fields – chemical,

Dr. Dipanjay Bhalerao (Assistant Professor)

Dr. Dipanjay Bhalerao holds blend of Industry (with a Blue Chip organizations like HUL, Bharati Airtel and Pidilite to name a few) and academic experience of more than 20 years. He has done PhD from KBCNMU, Jalgaon, Maharashtra and MBA degree in Marketing

Dr. Rita Dangre (Assistant Professor)

Dr. Rita holds PhD, NET, MBA(Marketing), Bsc(Electronics). She is a FDP Alumni (2014 Batch) of prestigious Indian Institute of Management, Ahmedabad. She worked with Bajaj

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