Indira Institute of Management, Post Graduation Diploma in Digital Marketing(PGDDM)

Stay Ahead of The Curve in The
Digital Revolution

Our PGDDM program equips you with the essential skills and knowledge to excel in the ever-evolving field of digital marketing.

Pune’s Finest Digital Marketing Course For Students & Working Professionals

Mode of Teaching

Hybrid

Internship

Included

WHY LEARN DIGITAL MARKETING FROM INDIRA INSTITUTE OF MANAGEMENT (IIMP)?

Become employable in top companies & startups

Apply tools & techniques in real-life scenarios

Amplify digital marketing strategies

Practical work on case studies

Become tech savvy

Compulsory Industry Internship Project

Get well versed with changing global digital trends & platforms

Industry-focused electives: Data Visualization with Tableau, E-CRM & more

WHAT YOU’LL LEARN DURING THE PROGRAM

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing (SMM)

Email & Mobile Marketing

Website Design & Development

Google Analytics

DOWNLOAD SYLLABUS TO KNOW MORE

MASTER DIGITAL MARKETING TOOLS
(Free + Paid Versions)

Google Analytics

Semrush

Mailchimp

Canva

HubSpot

Hootsuite

Ahrefs

BuzzSumo

Google Ads

GET DIGITAL MARKETING CERTIFICATIONS

Google Ads

Google Analytics

Google My Business

Hubspot

Hootsuite

Who is this Program for?

Fresher’s who want to make a career in digital marketing

General marketing professionals who want to leverage digital marketing tools and boost their career growth

Business owners who want to leverage the power of digital channels and take their business to the next level

Eligibility :

Passed minimum three-year duration Bachelor’s Degree awarded by any of the Universities recognised by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent

Fee Details:

Rs. 75,000/-

Examination :

At the end of each semester, there shall be Term End Examination for every course. It shall be based on entire syllabus and will be further divided into 50 marks of CCA, 25 marks of term end written exams and 25 marks of term end practical exams.

Web Analytics Manager

Interactive Marketing Manager

Digital Marketing Manager

Content Developer

SEO and SEM Professional

User Experience Designer

Data Analyst

Email Marketing Professional

PPC Expert

Campaign Manager

Semester Wise Details

Semester I

Core Compulsory Subjects

Fundamentals of Digital Marketing
Marketing Management
Search Engine Optimization and Marketing
Data Protection Laws and Data Privacy

Elective Subjects (Any 2)

Content Marketing
Email and Mobile Marketing
Website Design and Development

Semester II

Core Compulsory Subjects

Digital Analytics I- Google Analytics
Tools Tools in Social Media Marketing

Elective Subjects (Any 2)

Digital Marketing Channels
E-CRM
Data Visualization with Tableau

Internship Compulsory

Industry Internship Project

FACILITIES AT IIMP

Advanced teaching methodology

Fully equipped world class campus

Spacious classroom with modern teaching equipments

400 seater AC auditorium

Well stocked library

Top IT infrastructure

Wi-Fi, broadband internet enabled campus

Well-equipped and maintained computer laboratories

STUDENT LIFE AT IIMP

OUR FACULTY

Dr. Pallavi Sajanapwar
(Deputy Director, Professor)

Dr. Digamber K Sakore
(Associate Professor)

Dr. Sanjay Bhale
(Associate Professor)

Dr. Dipanjay Bhalerao
(Associate Professor. )

Dr. Swapnali Amol Kulkarni
(Assistant Professor)

ROSHINI TARANA
(Director ,Champstation and Expert ,Digital Media Strategy & Planning )

AKRAM SINGH LAMBA
( Associate Director, Innoserv, Expert – Influencer Marketing & Brand Development)

HITESH MOTWANI
(CEO-SKILLOPEDIA Training and Digital Media Marketing )

Kunal Jha
( Digital Marketing Guru and Expert in Website Designing, SEO and SEM)

DR NIDHI SINGHAL
(Associate Director, Innoserv and Motivational Speaker Expert – Corporate Training, Quality Management & Marketing )

Digital Marketing overview

Why Study Digital Marketing in 2023?

High demand in various industries.
Diverse career opportunities
Dynamic and rapidly evolving field.
Cost-effective marketing strategies.
Global reach for businesses.
Measurable results and data-driven decisions.
Encourages creativity and innovation.
Flexibility and remote work options.
Continuous learning and professional growth.
Personal branding and online presence.

Which important digital marketing certifications is a must-have?

Google Ads Certification
Google Analytics Certification
HubSpot Inbound Marketing Certification
Facebook Blueprint Certification
Hootsuite Social Media Marketing Certification
SEMrush Certification
Content Marketing Certification by HubSpot
YouTube Certification
Twitter Flight School Certification

Benefits of a Career in Digital Marketing in 2023?

High demand, diverse opportunities.
Constantly evolving promotes innovation
Global reach, remote work.
Data-driven decisions, measurable results.
Creativity through content creation.
Flexible, entrepreneurial career paths.
Competitive salaries, career growth.
In-demand, transferable skills.
Stay ahead in the digital age.
Contribute to business success.

Who should do this digital marketing program from IIMP?

Marketing professionals seeking digital skills.
Business owners and entrepreneurs.
Students interested in digital careers.
Freelancers and remote workers.
Career changers exploring new opportunities.
Anyone passionate about online marketing.

Digital Marketing FAQs

You Asked, We Answered!

What is digital marketing, and how does it differ from traditional marketing?

Digital marketing refers to promoting products, services, or brands using digital channels such as websites, social media, email, search engines, and more. It differs from traditional marketing by leveraging digital technologies to reach and engage target audiences in a more targeted, measurable, and interactive manner.

What key digital marketing tools should every marketer be familiar with?

Important digital marketing tools include website analytics platforms (such as Google Analytics), social media management tools (e.g., Hootsuite), email marketing software (like Mailchimp), content management systems (e.g., WordPress), search engine optimization (SEO) tools (such as SEMrush), and advertising platforms (like Google Ads and Facebook Ads Manager).

How can digital marketing tools help businesses improve their online presence?

Digital marketing tools provide insights into website performance, audience behavior, and campaign effectiveness. They enable businesses to optimize their online presence by identifying areas for improvement, targeting specific audience segments, creating engaging content, and measuring the impact of their marketing efforts.

What are some benefits of incorporating AI tools in digital marketing strategies?

AI tools in digital marketing can automate repetitive tasks, enhance personalization and customer targeting, optimize ad campaigns, provide data-driven insights, and improve overall marketing efficiency. They can analyze vast amounts of data, detect patterns, and make real-time recommendations to improve decision-making and deliver more tailored customer experiences.

What are examples of AI tools used in digital marketing?

Examples of AI tools in digital marketing include chatbots for customer service, predictive analytics platforms, AI-powered content recommendation engines, automated email marketing systems, programmatic advertising platforms, and voice search optimization tools.

What is Advanced Diploma in Digital Marketing offered at Indira Institute of Management, Pune?

The Advanced Diploma in Digital Marketing at Indira Institute of Management, Pune is a comprehensive program designed to equip students with the knowledge and skills required to excel in the dynamic field of digital marketing. It covers various aspects of digital marketing, including analytics, SEO, SEM, social media marketing, content marketing, and more.

What are the admission requirements for the Advanced Diploma in Digital Marketing program?

The specific admission requirements for the program can be found on the official website of the Indira Institute of Management, Pune (https://indiraiimp.edu.in/). Candidates must possess a bachelor's degree from a recognized university or an equivalent qualification to be eligible for admission.

What key subjects are covered in the Advanced Diploma in Digital Marketing course curriculum?

The course curriculum typically covers search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, web analytics, mobile marketing. It aims to give students a well-rounded understanding of various digital marketing channels and techniques.

Are there any industry collaborations or internships included in the program?

The availability of industry collaborations or internships may vary. It is recommended to refer to the official website or contact the Indira Institute of Management directly for information regarding any industry collaborations, internships, or practical training opportunities associated with the Advanced Diploma in Digital Marketing program.

What are the career prospects after completing the Advanced Diploma in Digital Marketing?

Graduates of the program can pursue various career paths in the digital marketing industry. They can work as digital marketing executives, social media managers, SEO specialists, content marketers, digital advertising professionals, analytics experts, and more. The program aims to prepare students for roles across industries, including e-commerce, marketing agencies, corporate organizations, and startups.

Are any specific prerequisites or prior knowledge required to enroll in the Advanced Diploma in Digital Marketing program?

The specific prerequisites or prior knowledge required for enrollment in the program can be found on the official website of the Indira Institute of Management. It is recommended to review the admission details or contact the institute directly to determine any specific requirements.

What are the teaching methodologies and learning resources used in the Advanced Diploma in Digital Marketing program?

The teaching methodologies may include a combination of classroom lectures, case studies, practical exercises, industry guest lectures, workshops, and real-world projects. Students may have access to learning resources such as course materials, online platforms, digital marketing tools, and industry- relevant publications to enhance their learning experience.

Does the Advanced Diploma in Digital Marketing program offer any certifications upon completion?

It is advisable to refer to the official website or contact the Indira Institute of Management directly to inquire about any certifications associated with the Advanced Diploma in Digital Marketing program.

How many students are in one batch of PGDDM?

The program intake for PGDDM is 30 seats only. This program is curated for a focused group of individuals so that equal attention is given to each candidate.

What is the examination format for the Advanced Diploma in Digital Marketing program?

The examination format may include a combination of assignments, projects, quizzes, presentations, and written exams.

What are the payment options available for the Advanced Diploma in Digital Marketing program?

The payment options may include bank transfers, online payment gateways, or other specified methods. To obtain detailed information about the available payment options, it is recommended to visit the official website of Indira Institute of Management or contact the institute directly.

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Post Graduate Diploma in Digital Marketing (PGDDM)

Stay Ahead of The Curve in The Digital Revolution

Pune’s Finest Digital Marketing Course For Students & Working Professionals

Mode of Teaching

Internship

WHY LEARN DIGITAL MARKETING FROM INDIRA INSTITUTE OF MANAGEMENT (IIMP)?

WHAT YOU’LL LEARN DURING THE PROGRAM

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing (SMM)

Email & Mobile Marketing

Website Design & Development

Google Analytics

DOWNLOAD SYLLABUS TO KNOW MORE

MASTER DIGITAL MARKETING TOOLS (Free + Paid Versions)

Google Analytics

Semrush

Mailchimp

Canva

HubSpot

Hootsuite

Ahrefs

BuzzSumo

Google Ads

GET DIGITAL MARKETING CERTIFICATIONS

Google Ads

Google Analytics

Google My Business

Hubspot

Hootsuite

Who is this Program for?

Eligibility :

Fee Details:

Examination :

POTENTIAL JOB ROLES FOR YOU!

Semester Wise Details

Semester I

Core Compulsory Subjects

Elective Subjects (Any 2)

Semester II

Core Compulsory Subjects

Elective Subjects (Any 2)

Internship Compulsory

FACILITIES AT IIMP

Advanced teaching methodology

Fully equipped world class campus

Spacious classroom with modern teaching equipments

400 seater AC auditorium

Well stocked library

Top IT infrastructure

Wi-Fi, broadband internet enabled campus

Well-equipped and maintained computer laboratories

STUDENT LIFE AT IIMP

OUR FACULTY

Dr. Pallavi Sajanapwar (Deputy Director, Professor)

Dr. Digamber K Sakore (Associate Professor)

Dr. Sanjay Bhale (Associate Professor)

Dr. Dipanjay Bhalerao (Associate Professor. )

Dr. Swapnali Amol Kulkarni (Assistant Professor)

ROSHINI TARANA (Director ,Champstation and Expert ,Digital Media Strategy & Planning )

AKRAM SINGH LAMBA ( Associate Director, Innoserv, Expert – Influencer Marketing & Brand Development)

HITESH MOTWANI(CEO-SKILLOPEDIA Training and Digital Media Marketing )

Kunal Jha( Digital Marketing Guru and Expert in Website Designing, SEO and SEM)

DR NIDHI SINGHAL (Associate Director, Innoserv and Motivational Speaker Expert – Corporate Training, Quality Management & Marketing )

Digital Marketing overview

Why Study Digital Marketing in 2023?

Which important digital marketing certifications is a must-have?

Benefits of a Career in Digital Marketing in 2023?

Stay Ahead of The Curve in The
Digital Revolution

MASTER DIGITAL MARKETING TOOLS
(Free + Paid Versions)

Dr. Pallavi Sajanapwar
(Deputy Director, Professor)

Dr. Digamber K Sakore
(Associate Professor)

Dr. Sanjay Bhale
(Associate Professor)

Dr. Dipanjay Bhalerao
(Associate Professor. )

Dr. Swapnali Amol Kulkarni
(Assistant Professor)

ROSHINI TARANA
(Director ,Champstation and Expert ,Digital Media Strategy & Planning )

AKRAM SINGH LAMBA
( Associate Director, Innoserv, Expert – Influencer Marketing & Brand Development)

HITESH MOTWANI
(CEO-SKILLOPEDIA Training and Digital Media Marketing )

Kunal Jha
( Digital Marketing Guru and Expert in Website Designing, SEO and SEM)

DR NIDHI SINGHAL
(Associate Director, Innoserv and Motivational Speaker Expert – Corporate Training, Quality Management & Marketing )