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BBA Digital Business and Marketing

Level: Graduate

Intake : 60 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2020

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033

The only permanent thing that one comes across in today’s business environment is change. The movers and shakers of the business are themselves getting moved and shaken. The rapid change and the evolving situation brings its own set of problems and opportunities. For optimal solution and leveraging of opportunities, business houses require people who are not only better skilled but have problem solving mindset. Therefore, it becomes quintessential on the part of B-school to inculcate the mindset and arm the future managers with appropriate skills. Bachelor of Business Administration is designed to address this need of those who wish to enter corporate world after graduation or want to venture into their entrepreneurial journey.

The programme structure of BBA is basically designed to create right understanding and awareness regarding various business systems. This course will cultivate desired business acumen amongst the students. This program is designed with specific objectives of developing skills, aptitude and awareness amongst the students as to prevailing business system that governs various types of business organizations. The course structure is divided into three parts which are interlinked in a systematic manner so as to maintain a right flow and consistency in teaching–learning process and method of evaluation for every topic as mentioned in the syllabus.

The present program will develop entrepreneurial attitude and ability to think independently and take rational and appropriate decisions at various levels of management. It also aims to develop professional and managerial attitude, skills and to develop managerial leadership amongst the youth.

Course Objectives

BBA is a professional program inculcating managerial and entrepreneurial attitude amongst the learners and helps them to become a successful business leader. It is basically a leadership development program for enhancing leadership abilities, cognitive capacities and cultivating rational business vision.

  • To develop right understanding about the changing digitalization of business environment and role of various types of organizations
  • To enhance leadership attitude and aptitude among students to work at different levels in an organization
  • To cultivate right mindset among students for taking right decisions in both personal and professional life
  • To develop a right understanding regarding various financial institutions and agencies governing various aspects of business
  • To develop the keen interest for offline and online communications in the digitalized world
  • To provide intensive and practical knowledge of healthcare management
  • To build knowledge, develop skills and expose students to real work situations in healthcare institutions

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.

Component

IGI Weightage

1

10th Marks

30%

2

12th /Diploma Marks

30%

3

Personal Interview

40%

To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune

Eligibility

A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.

OR

Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

OR

Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

BBA in Digital Business and Marketing


Semester I

Semester I 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
101 4 GC  Principles and Practices of Management  100 50 50
102 4 GC  Business Communication Skills  100 50 50
103 4 GC  Financial Accounting and Cost accounting  100 50 50
104 4 GC  Business Economics(Micro)  100 50 50
105-A  4 GE  Business Mathematics  100 50 50
105-B  4 GE  Media and Psychology  100 50 50
105-C 4 GE  Human Body-Basics, Anatomy & Physiology 100 50 50
106 4 GC  Business Demography  100 50 50
107 2 SEC  Skill Enhancement Course-I(any one)  50 25 25
  26          

Semester II

Semester II 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
201 4 GC  Business Organization and System  100 50 50
202 4 GC  Business Communication Skills-II  100 50 50
203 4 GC  Basics of Cost Accounting  100 50 50
204 4 GC  Business Economics(Macro)  100 50 50
205-A  4 GE  Evolution of Cinema  100 50 50
205-B  4 GE  Business Statistics  100 50 50
205-C 4 GE  Community Medicine & Epidemiology 100 50 50
206 4 GC  Principles of Marketing  100 50 50
207 2 SEC  Skill Enhancement Course-II(any one)  50 25 25
  26          

Semester III

Semester III
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
301 4 GC  Introduction to Indian Constitution 100 50 50
302 4 GC  E-business and Applications 100 50 50
303 4 SC   Digital Business Models  100 50 50
304 4 SC  Sales and Marketing in Digital Age  100 50 50
305 3 SSE  Specialization Specific Elective  100 50 50
306 3 AEC  IT in Business Management  100 50 50
             
307 2 SEC  Skill Enhancement Course-III(any one)  100 50 50
  24          

Semester IV

Semester IV 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
401 4 GC  Business Laws  100 50 50
402 4 GC  Business Research Methods  100 50 50
403 4 SC  Consumer and Audience Behaviour  100 50 50
404 4 SC  Data Mining and Business Intelligence  100 50 50
405 3 SSE  Specialization Specific Elective  100 50 50
406 3 GC  Environment and Sustainability  100 50 50
407 2 SEC  Skill Enhancement Course-IV(any one)  100 50 50
  24          

Semester V

Semester V 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
501 4 GC  Entreprenureship Development  100 50 50
502 4 SC  Social Media Marketing  100 50 50
503 4 SC  Digital Media Laws  100 50 50
504 3 SSE  Specialization Specific Elective  100 50 50
505 3 SSE  Specialization Specific Elective  100 50 50
506 4 PW1  Project Work 1(SIP)  100 50 50
  22          

Semester VI

Semester VI 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
601 4 GC  Strategic Management  100 50 50
602 4 SC  Customer Relationship Management  100 50 50
603 4 SC  Mixed Media and Experiential Marketing  100 50 50
604 3 SSE  Specialization Specific Elective  100 50 50
605 3 SSE  Specialization Specific Elective  100 50 50
606 4 SOC  Project Work 2 (MOOCS)  100 50 50
  22          

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

BBA in Digital Business and Marketing

This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.

There is a tremendous scope after completing BBA in Digital Business and Marketing. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.

After completing BBA in Digital Business and Marketing students has the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company on a junior managerial level. Thereafter, there are numerous options to hold more important positions once the students have the required skills and experience



Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Hostel

IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

Canteen

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

Library

The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



Our Staff

Prof. Krushna Prasad Mishra
Professor

Qualification:MBA, NET, PhD (Pursuing)

Industrial Exp:: 16 years

Academic Exp: 09 years

Research Papers: 06


Prof. Sachin Hapase
Assistant Professor

Qualification:M.Sc., M.M.M., Ph. D. (Pursuing)

Industrial Exp:: 14 years

Academic Exp: 5 Years

Research Papers: 03

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Contact Us

Address

85/5-A, “TAPASYA”, New Pune-Mumbai Highway, Tathwade, Pune – 411 033

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Email:

© 2020. Indira Institute of management Pune(IIMP).