Dr. Swayam Prakash Singh

Dr. SP Singh has over 21 Years of overall experience

Courses attended for skills update:

• Multivariate data analysis: Completed week long workshop at VGSOM, IIT Kharagpur
• Predictive analytics: Completed week long certificate course from IIT Hyderabad
• Innovating for Excellence: Week long leadership workshop at IIM Ahmedabad
• Big Data and Hadoop: Four days’ workshop by MCAL Pune

Contents

• The what, why and where of literature review
• Charting objectives and scope of literature review
• Steps and schedule
• Know when is enough and stop
• Tools for search, collection and maintenance of material, references etc.
• Documentation
• Report writing and presentation tips.
• Dos and Don’ts for effective research

Dr. PALLAVI SAJANAPWAR

Dy. Director, Indira institute of Management, Pune

Dr. Pallavi has a rich experience to her credit from Industry as well as Academics. She has four years of experience in the industry and 15 years in Academics. Her core subjects of teaching are Marketing Management, Consumer Behaviour, Services Marketing, Business to Business marketing and Quantitative Techniques. She has written many research papers and case studies. She is recipient of the 2017 BBC Knowledge Educational Leader Award for Outstanding Faculty in Marketing Management. She has successfully completed a four month residential Faculty Development Program from the prestigious – Indian Institute of Management, Ahmadabad (IIM-A) in the year 2012. She is a Certified Balance Score Card Professional and is registered as a Mentor for centre for small and medium enterprise

Contents of the workshop were:

• Overview of Qualitative Research
• Research Approach
• Data Collection Techniques
• Quality of Research
• Closing Remarks

Key Takeaways

At the end of the FDP, the participants will be able to understand:

• Methodology/ Approach of Qualitative Research
• Data Collection Techniques in Qualitative research
• Data Validation in Qualitative research