DTE code:
*MB 6103 *

Important Notice: Registrations open for MAH-CET 2024 till 11th April. For more information visit - www.mahacet.org       |       MBA Admission Alert : DTE code for Shree Chankya Education Society’s Indira Institute of Management, Pune is *MB 6103 * Flagship Institute of IGI with 30 years of excellence in Management Education

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Post Graduate Diploma in Digital Marketing (PGDDM)

From India’s Finest Management Education Institutes

AFFILIATED AND APPROVED BY SPPU

Stay Ahead of The Curve in The
Digital Revolution

Our PGDDM program equips you with the essential skills and knowledge to excel in the ever-evolving field of digital marketing.

Pune’s Finest Digital Marketing Course For Students & Working Professionals

Mode of Teaching

Hybrid

Internship

Included

WHY LEARN DIGITAL MARKETING FROM INDIRA INSTITUTE OF MANAGEMENT (IIMP)?

Become employable in top companies & startups

Apply tools & techniques in real-life scenarios

Amplify digital marketing strategies

Practical work on case studies

Become tech savvy

Compulsory Industry Internship Project

Get well versed with changing global digital trends & platforms

Industry-focused electives: Data Visualization with Tableau, E-CRM & more

WHAT YOU’LL LEARN DURING THE PROGRAM

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing (SMM)

Email & Mobile Marketing

Website Design & Development

Google Analytics

DOWNLOAD SYLLABUS TO KNOW MORE

MASTER DIGITAL MARKETING TOOLS
(Free + Paid Versions)

Google Analytics

Semrush

Mailchimp

Canva

HubSpot

Hootsuite

Ahrefs

BuzzSumo

Google Ads

GET DIGITAL MARKETING CERTIFICATIONS

Google Ads

Google Analytics

Google My Business

Hubspot

Hootsuite

Who is this Program for?

Fresher’s who want to make a career in digital marketing

General marketing professionals who want to leverage digital marketing tools and boost their career growth

Business owners who want to leverage the power of digital channels and take their business to the next level

Eligibility :

Passed minimum three-year duration Bachelor’s Degree awarded by any of the Universities recognised by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent

Fee Details:

Rs. 75,000/-

Examination :

At the end of each semester, there shall be Term End Examination for every course. It shall be based on entire syllabus and will be further divided into 50 marks of CCA, 25 marks of term end written exams and 25 marks of term end practical exams.

POTENTIAL JOB ROLES FOR YOU!

Web Analytics Manager

Interactive Marketing Manager

Digital Marketing Manager

Content Developer

SEO and SEM Professional

User Experience Designer

Data Analyst

Email Marketing Professional

PPC Expert

Campaign Manager

Semester Wise Details

Semester I

Core Compulsory Subjects

  • Fundamentals of Digital Marketing
  • Marketing Management
  • Search Engine Optimization and Marketing
  • Data Protection Laws and Data Privacy

Elective Subjects (Any 2)

  • Content Marketing
  • Email and Mobile Marketing
  • Website Design and Development

Semester II

Core Compulsory Subjects

  • Digital Analytics I- Google Analytics
  • Tools Tools in Social Media Marketing

Elective Subjects (Any 2)

  • Digital Marketing Channels
  • E-CRM
  • Data Visualization with Tableau

Internship Compulsory

  • Industry Internship Project

FACILITIES AT IIMP

Advanced teaching methodology

Fully equipped world class campus

Spacious classroom with modern teaching equipments

400 seater AC auditorium

Well stocked library

Top IT infrastructure

Wi-Fi, broadband internet enabled campus

Well-equipped and maintained computer laboratories

STUDENT LIFE AT IIMP

OUR FACULTY

Dr. Pallavi Sajanapwar
(Deputy Director, Professor)

Dr. Digamber K Sakore
(Associate Professor)

Dr. Sanjay Bhale
(Associate Professor)

Dr. Dipanjay Bhalerao
(Associate Professor. )

Dr. Swapnali Amol Kulkarni
(Assistant Professor)

ROSHINI TARANA
(Director ,Champstation and Expert ,Digital Media Strategy & Planning )

AKRAM SINGH LAMBA
( Associate Director, Innoserv, Expert – Influencer Marketing & Brand Development)

HITESH MOTWANI
(CEO-SKILLOPEDIA Training and Digital Media Marketing )

Kunal Jha
( Digital Marketing Guru and Expert in Website Designing, SEO and SEM)

DR NIDHI SINGHAL
(Associate Director, Innoserv and Motivational Speaker Expert – Corporate Training, Quality Management & Marketing )

Digital Marketing overview

Why Study Digital Marketing in 2023?

Which important digital marketing certifications is a must-have?

Benefits of a Career in Digital Marketing in 2023?

Who should do this digital marketing program from IIMP?

Infrastructure

Digital Marketing FAQs

You Asked, We Answered!


  • Digital marketing refers to promoting products, services, or brands using digital channels such as websites, social media, email, search engines, and more. It differs from traditional marketing by leveraging digital technologies to reach and engage target audiences in a more targeted, measurable, and interactive manner.

Advanced Diploma in Business Analytics

Advanced Diploma in Digital Marketing

© 2020. Indira Institute of Management Pune(IIMP).

© 2020. Indira Institute of Management Pune(IIMP).