Students enrolled in this specialization get to develop suitable management, analytical skills and people skills specific to the career opportunities in the service sector. This specialization is designed to equip the students with knowledge of the rapidly growing financial and banking industry. After the three-year degree course with a specialization in banking and financial services, students can look forward to entry-level job opportunities in banking and various financial sector.
This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.
Mass Media Management as a specialization is designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media based on principles and practices of media aesthetics for a specific target audience.
If you are looking for one of the best BBA colleges in India, especially for the best BBA Colleges in Pune, then Indira Institute of Management, Pune (IIMP) is your destinations. IIMP has been imparting management education since 1994. Management Graduates (after PG) from IIMP are placed on higher positions in all the industries. IIMP has a galaxy of qualified faculties with rich corporate experience. Dedicated faculties and the B-School which has been imparting management education for more than 25 years have coupled together to make one of the best BBA colleges in Pune. Making it an ideal choice for aspirants, seeking BBA admission. As they say - Learn from someone who knows it. IIMP is one of the best B-Schools in India and ranked 28th amongst all the best B-schools in India by Business India magazine. Thus, your search for BBA admission in one of the best BBA colleges in Pune also one of the best BBA colleges in India ends at IIMP.
IIMP is one of the best BBA colleges in Pune, in fact, it is one of the best BBA colleges in India because it believes in the holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. So, apart from classroom-based study, IIMP emphasizes on extra-curricular activities also. This includes periodic industrial visits, internships with industry, sessions by industry speakers, and participation in other curricular and co-curricular activities outside the campus. Students get to participate in the sessions taken by speakers of national and international repute as a part of Indira Leadership series. Making IIMP one of the best BBA colleges in Pune, also one of the best BBA colleges in India.
The institute organises sessions on Yoga & meditation and conducts regular sessions on wellness and health. All this is because- IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.
IIMP-BBA has a unique event 'Talent Tatwa’ aimed at providing a platform to the students to showcase their talents. This is a much-awaited event for the freshers to display their talent in singing, dancing, solo act, plays, fashion shows and a host of other art forms.
IIMP campus is on the Bengaluru-Mumbai highway near Bhumkar chowk which has good connectivity to all parts of Pune city. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.
It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning.
The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is well stocked with books on general reading, self-help and motivational literature.
Students will have full access to the library after their BBA admission.
The college has a 300 seater air-conditioned auditorium to facilitate seminars and sessions by industry speakers. There are basketball and volleyball courts and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.
The Bachelors of Business Administration (BBA) at IIMP is a three years program consisting of 6 semesters. IIMP is an autonomous institute and is affiliated to Savitribai Phule Pune University (SPPU).
The BBA program offered by IIMP has been designed keeping in mind the contemporary scenario as well as the futuristic trends of the economy and industry. The BBA course structure not only aims at building a basic understanding of the world of business but also intends to enhance the employability of students who seek placement after the BBA program.
To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may visit our website www.indiraiimp.edu.in
Currently IIMP- BBA offers three specializations-
1. BBA in Banking and Financial Services
2. BBA in Digital Business and Marketing
3. BBA in Mass Media Management.
The first year, comprising of two semesters is common to all specializations and the specialization starts from 3rd semester (2nd year) onwards.
Details of BBA specialisation are as follows:
Students enrolled in BBA in Banking and Finance Services get to develop suitable management, analytical skills and people skills specific to the career opportunities in the service sector. This specialization is designed to equip the students with knowledge of the rapidly growing financial and banking industry. After the three-year degree course with a specialization in banking and financial services, students can look forward to entry-level job opportunities in banking and various financial sector.
There are numerous job opportunities after completing BBA in Banking and Financial Service. Few of them are as follows:
Financial advisor, financial analysis, financial manager, budget analyst, Loan officer, Insurance advisor, commercial banker, venture capitalist etc.
After successful completion of BBA in Banking and Financial Service students get an opportunity to join a financial institute such as a bank, an insurance company etc. as a management trainee. Thereafter, they can rise to the corporate ladder after gaining relevant knowledge and experience.
Learning objective of BBA in Banking and Financial Service is to get acquainted with details of banking and other financial sectors like insurance, it's basic working, the process involved and its economics.
Evaluation parameters for BBA in Banking and Financial Service included exams, paper presentations, case studies, assignments and field projects.
BBA in Banking and Financial Service inculcated innovative Teaching Methodology devised by our trained teachers. It included classroom training, corporate games, webinars, seminars, industrial visits, and seminars by domain experts.
The details of Program structure for BBA in Banking and Financial Services are as follows:
| SUBJECTS | ||
| SEMESTER I | SEMESTER II | |
| Generic Core | G – GC – 101 | |
| Principles and Practices of Management | Business Organization and System | |
| Business English | Business Communication Skills-II | |
| Financial Accounting and Cost accounting | Basics of Cost Accounting | |
| Business Economics(Micro) | Business Economics(Macro) | |
| Business Mathematics | Evolution of Cinema | |
| Media and Psychology | Business Statistics | |
| Business Demography | Principles of Marketing | |
| Skill Enhancement Course-I (anyone) | Skill Enhancement Course-II(anyone) | |
| SECOND YEAR | ||
| SEMESTER III | SEMESTER IV | |
| SUBJECTS | ||
| Introduction to Indian Constitution | Business Laws | |
| E-business and Applications | Business Research Methods | |
| Financial Management | Financial Markets and Institutions | |
| Principles and Practices of Banking | Credit Management | |
| Specialization Specific Elective | Specialization Specific Elective | |
| IT in Business Management | Environment and Sustainability | |
| Skill Enhancement Course-III(anyone) | Skill Enhancement Course-III(anyone) | |
| THIRD YEAR | ||
| SEMESTER V | SEMESTER VI | |
| SUBJECTS | ||
| Entrepreneurship Development | Strategic Management | |
| Business Taxation | Micro Finance and Developmental Banking | |
| Financial Products and Services | Customer Relationship Management | |
| Specialization Specific Elective | Specialization Specific Elective | |
| Specialization Specific Elective | Specialization Specific Elective | |
| Project Work 1(SIP) | Project Work 2 (MOOCS) | |
BBA in Mass Media Management as a specialization is designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media based on principles and practices of media aesthetics for a specific target audience.
Successful competition of BBA in Mass Media Management opens up an ocean of opportunities in the mass media industry which is growing at a tremendous pace. Students can choose to become a T.V. personality, news anchor or reporter or manager of media houses. They can become an event manager or enter the film industry as a producer or in other allied positions.
As a graduate in BBA in Mass Media Management, students can join a media house, film production house, an advertising agency or event organising company as a management trainee. And after gaining ample experience and skill they can rise to more important posts within the company or one can set up his own venture.
The learning objective of BBA in Mass Media Management is to get detailed knowledge of media business. To study its working, the economics involved and management of the particular domains.
The evaluation parameters for BBA in Mass Media Management involves periodic assessment, paper presentation, assignments and field projects
Apart from classroom lectures, teaching methodology for BBA in Mass Media management involves seminars and webinars by prominent personalities from industries. Educational trips to impart practical knowledge and much more.
The details of Program structure for BBA in Mass Media Management are as follows:
| SUBJECTS | ||
| SEMESTER I | SEMESTER II | |
| Generic Core | G – GC – 101 | |
| Principles and Practices of Management | Business Organization and System | |
| Business English | Business Communication Skills-II | |
| Financial Accounting and Cost accounting | Basics of Cost Accounting | |
| Business Economics(Micro) | Business Economics(Macro) | |
| Business Mathematics | Evolution of Cinema | |
| Media and Psychology | Business Statistics | |
| Business Demography | Principles of Marketing | |
| Skill Enhancement Course-I (anyone) | Skill Enhancement Course-II(anyone) | |
| SECOND YEAR | ||
| SEMESTER III | SEMESTER IV | |
| SUBJECTS | ||
| Fundamentals of OSCM Indian Constitution | Business Laws | |
| E-business and Applications | Business Research Methods | |
| Avenues of Film Making | Camera- Lighting, Stills & Shooting Techniques | |
| Print and Broadcast Journalism | Advertising, Public Relation & Corporate Communication | |
| Comparative study of Stage & Film Direction | Story Board & Visualisation or Management Perspective In Media Studies | |
| Fundamentals of Theatre & Performing Arts | Understanding Performance Space & Design or Digital/Social Media Marketing | |
| IT in Business Management | Environment and Sustainability | |
| Skill Enhancement Course-III(anyone) | Skill Enhancement Course-IV(anyone) | |
| THIRD YEAR | ||
| SEMESTER V | SEMESTER VI | |
| SUBJECTS | ||
| Entrepreneurship Development | Strategic Management | |
| Film & TV Production - I (Contemporary Cinema - Fiction & Non Fiction ) | Film Production - II ( Parallel Cinema - Fiction & Non-Fiction) | |
| Digital Imaging (Photoshop, Corel Draw etc) | Research Methodology & Data Analysis | |
| Post Production Editing ( Timeline, Background Sound, Continuity, Cuts ) | Newspaper Designing & Magazine Production | |
| Streams & Types of Journalism | Media Planning & Web Marketing | |
| Television Reporting & Radio Broadcast | Post Production Editing ( CC, VFX, Graphics ) | |
| Creative Direction & Set Making | Study of Indian Constitution & Law for Crime and Political Reporting | |
| Project Work 1(SIP) | Project Work 2 (MOOCS) | |
There is a tremendous scope after completing BBA in Digital Business and Marketing. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.
After completing BBA in Digital Business and Marketing students has the opportunity to join a digital marketing company, market research Company, e-commerce organisation or any marketing management company on a junior managerial level. Thereafter, there are numerous options to hold more important positions once the students have the required skills and experience.
BBA in Digital Business and marketing aims at getting acquainted with the latest trends in business marketing and involvement of Digital Media in Marketing. The course gives you deep insight into Digital media as an effective tool for business marketing, its effect, usage and economics involved.
The evaluation parameters for BBA in Digital Business and Marketing included theoretic as well as practical training. It also included presentations, assignments and field projects.
Teaching Methodology for BBA in Digital Business and Marketing involves classroom training along with seminars, webinars, field trip and many innovative methods.
| SUBJECTS | ||
| SEMESTER I | SEMESTER II | |
| Principles and Practices of Management | Business Organization and System | |
| Business English | Business Communication Skills-II | |
| Financial Accounting and Cost accounting | Basics of Cost Accounting | |
| Business Economics(Micro) | Business Economics(Macro) | |
| Business Mathematics | Evolution of Cinema | |
| Media and Psychology | Business Statistics | |
| Business Demography | Principles of Marketing | |
| Skill Enhancement Course-I (anyone) | Skill Enhancement Course-II(anyone) | |
| SECOND YEAR | ||
| SEMESTER III | SEMESTER IV | |
| SUBJECTS | ||
| Fundamentals of OSCM | Business Laws | |
| E-business and Applications | Business Research Methods | |
| Digital Business Models | Consumer and Audience Behaviour | |
| Sales and Marketing in Digital Age | Data Mining and Business Intelligence | |
| Specialization Specific Elective | Specialization Specific Elective | |
| IT in Business Management | Environment and Sustainability | |
| Skill Enhancement Course-III(anyone) | Skill Enhancement Course-IV(anyone) | |
| THIRD YEAR | ||
| SEMESTER V | SEMESTER VI | |
| SUBJECTS | ||
| Entrepreneurship Development | Strategic Management | |
| Social Media Marketing | Customer Relationship Management | |
| Digital Media Laws | Mixed Media and Experiential Marketing | |
| Specialization Specific Elective | Specialization Specific Elective | |
| Specialization Specific Elective | Specialization Specific Elective | |
| Project Work 1(SIP) | Project Work 2 (MOOCS) | |
| Examination Centre | Date of Entrance Examination | Venue |
| Indore, Nagpur, Ranchi, Lucknow, | 4th April 2020 Saturday | Will be communicated later |
| Bhopal ,Patna, Jaipur, Jabalpur, Raipur, Kanpur & Gwalior | 5th April 2020 ,Sunday | Will be communicated later |
| Pune | 10th May 2020 – Sunday | Will be communicated later |
Indira Group of Institutes
Tapasya' 85/5-A,New Pune-Mumbai Highway
Tathwade, Pune – 411033, India.
Tel: +9120 22933279
