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BBA Mass Media Management

Level: Graduate

Intake : 60 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2020

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033


About the Course:

BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.

The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.


Scope of Mass Media Management-

Over the years, there has been an phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, Social media, there has been an impeccable growth in the future of Mass media.

As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.

A journalist today might have an option to write for Newspaper, TV Channel or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or film-makers don’t just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to global masses.

Course Objectives

  • A foundation for understanding the communication and media studies discipline that prepares them to focus on the humanistic aspect of media and its impact on society
  • Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
  • Curiosity, creativity, and intellectual risk-taking
  • Critical thinking skills, effective oral and written communication skills, and the ability to create works of high quality
  • An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
  • To enable the students to integrate various functions with organizational goals and strategies

Course Outcomes

  • Curriculum structure provides students with an integrative core of courses in theory, history, technology production, and hands-on practice in digital media.
  • Students will be able to write for variety of mass media, including news stories, press releases, and advertising copy, following accepted journalistic standards.
  • Students will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
  • They learn Critiquing, analysing, and synthesizing dominant views, including careful reading of key texts.
  • Learning to apply conceptual tools in profession, and work collaboratively and constructively together.

Some of the Special features of our course are:

  • Students get a fair practical and theoretical experience of all means of communication with a strong base developed in Business Administration.
  • Exposure to meet and get trained by Profound and Trained faculty from the Industry
  • Understanding news writing and different structures of news writing, the importance of editorial, arrangement and style of presentation and the software involved in print journalism.
  • In addition to training as writer/directors, students will become proficient in other production and postproduction skills (camera, lighting, sound, editing) and have the ability to enter careers in the entertainment industry, broadcasting, journalism, art, advertising, and arts management.
  • Be able to determine, analyse and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.

How does our BBA in Mass Media Management course add to your Personal development?

  1. Creative Thinking – You learn to come up with unconventional and innovative ideas, find solutions to different circumstances and enhance your intellectual thinking.
  2. Technological Indulgence – You aspire to equip yourself with latest technology, join in endeavours of the changing media tools and adapt to modern versions of technology time to time.
  3. Embrace Change – You learn to understand the media industry with a wider perspective and start embracing the profession both ethically and commercially.
  4. Managing Diversity – You develop a global cultural aptitude , study various emotional intelligence and learn to effectively negotiate and collaborate.



We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online ( for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.


IGI Weightage


10th Marks



12th /Diploma Marks



Personal Interview


To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune


A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.


Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.


Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.



We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

BBA in Mass Media Management

Semester I

Semester I 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
101 4 GC  Principles and Practices of Management  100 50 50
102 4 GC  Business Communication Skills  100 50 50
103 4 GC  Financial Accounting and Cost accounting  100 50 50
104 4 GC  Business Economics(Micro)  100 50 50
105-A  4 GE  Business Mathematics  100 50 50
105-B  4 GE  Media and Psychology  100 50 50
105-C 4 GE  Human Body-Basics, Anatomy & Physiology 100 50 50
106 4 GC  Business Demography  100 50 50
107 2 SEC  Skill Enhancement Course-I(any one)  50 25 25

Semester II

Semester II 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
201 4 GC  Business Organization and System  100 50 50
202 4 GC  Business Communication Skills-II  100 50 50
203 4 GC  Basics of Cost Accounting  100 50 50
204 4 GC  Business Economics(Macro)  100 50 50
205-A  4 GE  Evolution of Cinema  100 50 50
205-B  4 GE  Business Statistics  100 50 50
205-C 4 GE  Community Medicine & Epidemiology 100 50 50
206 4 GC  Principles of Marketing  100 50 50
207 2 SEC  Skill Enhancement Course-II(any one)  50 25 25

Semester III

Semester III 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
301 4 GC  Indian Constitution  100 50 50
302 4 GC  E-business and Applications  100 50 50
303 4 SC  Avenues of Film Making  100 50 50
304 4 SC  Media Law and Ethics 100 50 50
305- A  3 SSE1  Comparaitive study of Stage & Film Direction  100 50 50
305 - B  3 SSE2  Streams and Types of Journalism 100 50 50
306 3 AEC  IT in Business Management  100 50 50
307 2 SEC  Skill Enhancement Course-III(any one)  50 25 25

Semester IV

Semester IV 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
401 4 GC  Business Laws  100 50 50
402 4 GC  Business Research Methods  100 50 50
403 4 SC  Camera- Lighting, Stills & Shooting Techniques  100 50 50
404 4 SC  Advertising, Public Relation & Corporate Communication  100 50 50
405 -A  3 SSE  Story Board & Visualisation or Management Perpective In Media Studies  100 50 50
405 -B  3 SSE  Understanding Performance Space & Design or Digital/Social Media Marketing  100 50 50
406 3 GC  Environment and Sustainability  100 50 50
407 2 SEC  Skill Enhancement Course-IV(any one)  50 25 25

Semester V

Semester V 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
501 4 GC  Entreprenureship Development  100 50 50
502 4 SC  Film & TV Production - I ( Contemporary Cinema - Fiction & Non Fiction )  100 50 50
503 4 SC  Digital Imaging ( Photoshop, Corel Draw, etc)  100 50 50
504 -A  3 SSE  Post Production Editing ( Timeline, Background Sound, Continuity, Cuts )  100 50 50
504 -B  3 SSE  Streams & Types of Journalism  100 50 50
504 -C  3 SSE  Television Reporting & Radio Broadcast  100 50 50
504- D  3 SSE  Creative Direction & Set Making  100 50 50
506 4 PW  Project Work 1(SIP)  100 50 50

Semester VI

Semester VI 
Course Code  Credits  Course Type  Title  Marks  CCA  ETA 
601 4 GC  Strategic Management  100 50 50
602 4 SC  Film Production - II ( Parallel Cinema - Fiction & Non Fiction )  100 50 50
603 4 SC  Research Methodology & Data Analysis  100 50 50
604 -A  3 SSE  Newspaper Designing & Magazine Production  100 50 50
604 -B  3 SSE  Media Planning & Web Marketing  100 50 50
604 -C  3 SSE  Post Production Editing ( CC, VFX, Graphics )  100 50 50
604- D  3 SSE  Study of Indian Constitutio & Law for Crime and Political Reporting  100 50 50
606 4 SOC  Project Work 2 (MOOCS)  100 50 50
Total 22          



We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

BBA in Mass media management

BBA in Mass Media Management as a specialization is designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media domain based on principles and practices of media aesthetics for a specific target audience.

Successful competition of BBA in Mass Media Management opens up an ocean of opportunities in the mass media industry which is growing at a tremendous pace. Students can choose to become a T.V. personality, news anchor or reporter or manager of media houses. They can become an event manager or enter the film industry as a producer or in other allied positions.

As a graduate in BBA in Mass Media Management, students can join a media house, film production house, an advertising agency or event organizing company as a management trainee. And after gaining ample experience and skill they can expect to rise in the ladder for senior positions in the organization or one can set up his/her own venture.

What are the Career Options after Mass Media Management Course?

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. There is a great demand for candidates in departments of various-
  • News channels or Newspapers
  • Media Houses
  • Radio Broadcasting Corporations
  • Advertising Agencies
  • Social Media Agencies.
  • Film Production Houses
  • PR Agencies
  • Corporates and MNCs
  • Event Management Agency
  Depending upon your personal inclination you could work as a- 
  • Radio or TV Announcer
  • News Reporters
  • PR Specialist
  • Corporate Communication Officer
  • Creative Manager
  • Advertising and Branding Manager
  • Video Editor
  • Journalist
  • Event manager
  • Film/Theatre Director
  • Cinematographer
  • Photographer
  • Film/Television Production Manager
  • Script/Screen-writer
  • Creative director
  • Social Media Expert
  • Content Writer or Copy Writer



We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.


IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus


The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.


The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.

Our Staff

Prof. Krushna Prasad Mishra

Qualification:MBA, NET, PhD (Pursuing)

Industrial Exp:: 16 years

Academic Exp: 09 years

Research Papers: 06

Prof. Sachin Hapase
Assistant Professor

Qualification:M.Sc., M.M.M., Ph. D. (Pursuing)

Industrial Exp:: 14 years

Academic Exp: 5 Years

Research Papers: 03


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Contact Us


85/5-A, “TAPASYA”, New Pune-Mumbai Highway, Tathwade, Pune – 411 033

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