DTE code:
*MB 6103 *

DTE code:*MB 6103 *

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Important Notice: MBA Admission Alert : DTE code for Shree Chankya Education Society’s Indira Institute of Management, Pune is *MB 6103 * Flagship Institute of IGI with 30 years of excellence in Management Education

BBA In Digital Marketing Pune

BBA Digital Business and Marketing

Level: Graduation Program

Intake : 80 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Study Mode: Full Time (3 Years)

INTRODUCTION

This three-year, six-semester professional BBA Digital Business and Marketing Course program is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This BBA specialization in Digital Business and Marketing has been structured to let the students understand the changing nature of business and marketing due to the rapid evolution of digital marketing tools. Students get an exposure to learn Digital Marketing basics, campaign execution and hands-on learning of all concepts in Digital Business Marketing field using ‘Real World Simulation’

As the internet becomes a seamless part of the day & life of a prime population, the bar for marketing touchpoints is constantly shifting and evolving.

Consumers, empowered by information, are demanding unique-value-attributed communication across platforms & mediums. This program will allow you to develop expertise in every facet of digital marketing, from strategy and organizational design to customer impact and scalable execution.

Indira Institute of Management, Pune’s BBA Program is one of the Best BBA courses offered in India and we ensure every student’s growth journey and that they learn to:

  • Create Marketing Strategies including defining goals, planning, analysing, developing, implementing, and evaluating plans to achieve business goals.
  • Develop the ability to device content strategies across all digital channels.
  • Build effective strategies across Social Media platforms (Facebook, Twitter, Instagram, and LinkedIn) to engage new & existing audiences whilst achieving business goals.
  • Capability to optimise Search Advertising campaigns, with a special focus on Google Ad words for end-to-end campaign management
  • Leverage 1st and 3rd party data & use analytic tools to meet marketing & business goals.

COURSE OBJECTIVE OF BBA DIGITAL BUSINESS AND MARKETING

Students enrolled for the specialization in BBA-Digital Business and Marketing develop suitable management, analytical skills, and people skills specific to the career opportunities in the field of Digital Business and Marketing sector. This program of BBA Digital Business and Marketing has been designed to allow graduates to gain the relevant competencies and skills to give them a competitive advantage when applying for employment in this sector.

  • To develop right understanding about the changing digitalization of business environment and role of various types of organizations.
  • To inculcate managerial and entrepreneurial attitude amongst the learners and helps them to become a successful business leader.
  • To enhance leadership attitude, marketing skills, aptitude and soft-skills among students to work at different levels in an organization
  • To learn how to Plan, budget, and optimize digital marketing campaigns in a simulated landscape.
  • To cultivate the right mind-set among students for taking right Business decisions in their professional life.

LEARNING OUTCOMES OF BBA DIGITAL BUSINESS AND MARKETING

  • Students will learn to analyse the marketing, sales operations, and digital marketing in real-time delivery.
  • Students will receive cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing, and selecting digital market opportunities.
  • The curriculum will be an interesting blend of theoretical and practical subjects like, Data Analytics, Content Marketing, Understand Design - Based Thinking & Planning, SEO & SEM, Video and Text Blogging.
  • Students will be taught to interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.

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BBA Digital Business and Marketing Admission

Indira Institute of Management, Pune is one of the best BBA colleges in Pune. If you are looking forward to pursuing BBA in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Digital Business and Marketing degree program are as follows: Application for participation in the BBA Digital Business and Marketing Admission process 2024 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.

For Admission in BBA Digital Business and Marketing in Pune, the distribution of weightage for different components will be as under

Sl No.

Component

IGI Weightage

1

10th Marks

30%

2

12th /Diploma Marks

30%

3

Personal Interview

40%

You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Digital Business and Marketing fees candidates may call these numbers - 020-67103936/ 020-67103909/ 902/ 911 or visit our campus on any working day at Tathawade, Pune.

ELIGIBILITY

  • Higher Secondary School Certificate (10+2) or its (First Year) equivalent Examination with 40% marks from any stream. (35% for Reserved category and 40% for Open category candidate as per Maharashtra state government rules) and English as one of the Subjects.

Or

  • Three year Diploma Course (after S.S.C.) of Technical Education conducted by Government of Maharashtra or its equivalent.

Or

  • Two year Diploma Course in Pharmacy (after H.S.C.) of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
  • Higher Secondary School Certificate (10+2) Examination with 45% marks and any Vocational subject at (10+2) level.  

Or

Higher Secondary School Certificate(10+2) Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules)  

Indira Institute of Management, Pune – BBA Fees Structure – 2024-2025

FEES STRUCTURE 2024-2025
BBA-  I
Maharashtra State Domiciled Students Other than Maharashtra State Students
60000 70000

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BBA Digital Business and Marketing Syllabus


Semester I

Semester I 
Course Type  Credits  Title  Marks  CCA  ETA 
AEC10 1014English- WRITTEN AND VERBAL COMMUNICATION1005050
GC10 1024Principles of Management1005050
GC10 1034Principles of Financial and Cost accounting1005050
GC10 1044Managerial Economics1005050
GC10 1054IT in Business Management1005050
GE05 BFS 1062Introduction to Banking operations5050x
GE05 DBM 106 Fundamentals of Digital Marketing
GE05 CM 106 Introduction to Consumer Marketing
GE05 MMM 106 Media Studies
GE05 HHM 106 Human Body-Basics Anatomy & Physiology
GE05 LSCM106 Introduction to Logistics Management
SEC-I 1070Business Etiquettes - Nonverbal communication000
SEM I - TOTAL227 Subjects550300250

Semester II

Semester II 
Course Type  Credits  Title  Marks  CCA  ETA 
AEC10 2014Environmental Science (EVS)1005050
GC10 2024Organizational Behavior & HRM1005050
GC10 2034Business Mathematics & Statistics1005050
GC10 2044Principles of Marketing1005050
GC10 2054Introduction to Sustainable Development1005050
GE05 BFS 2062Indian Financial System5050x
GE05 DBM 206 Basics of Digital Content
GE05 CM 206 Elements of Marketing Environment
GE05 MMM 206 Film Communication
GE05 HHM 206 Medical Terminology
GE05 LSCM 206 Introduction to Supply Chain Management
SEC-II 2070Written Communication Skills000
SEM II - TOTAL227 Subjects550300250

Semester III

Semester III 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 3014Business Ethics1005050
GC10 3024Fundamental of Rural Management1005050
GE05 303-A2Health & Wellness5050x
GE05 303-B2Emotional Intelligence5050x
SEC05-III 3042Human Values Rights and Duties5050x
IDC05- 3052Music /Dance5050x
DSC10 BFS I-3064Financial Management1005050
DSC10 DBM I-306Introduction to Graphic design & Tools
DSC10 CM I-306 Consumer Behavior
DSC10 MMM I-306 Introduction to Photography
DSC10 HHM I-306 Principles & Practices of Hospital & Healthcare administration
DSC10 LSCM I-306 Principles and Practices of Operational Management
DSC10 BFS II-3074Banking- Principles and Practices1005050
DSC10 DBM II-307 Social Media Marketing
DSC10 CM II-307 Product and Brand Management
DSC10 MMM II-307 Journalism
DSC10 HHM II-307 Community Medicine & Epidemiology
DSC10 LSCM II-307 Fundamentals of Material Management
SEM III - TOTAL227 Subjects550350200

Semester IV

Semester IV 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 4014Business Law1005050
GC10 4024Business Research Methods1005050
GE05 403-A2Advanced Excel5050x
GE05 403-BIntroduction to Multimedia tools
SEC05-IV 4042IT Presentation tools5050x
IDC05 4052Music /Dance5050x
DSC10 BFS I-4064Security Analysis and Portfolio Management1005050
DSC10 DBM I-406 Website Design & Development
DSC10 CM I-406 Distribution channel Management
DSC10 MMM I-406 Corporate Communication & Public Relations
DSC10 HHM I-406 Legal & Ethical Issues in Healthcare
DSC10 LSCM I-406 Supply Chain Service Management
DSC10 BFS II-4074Advance Financial Services1005050
DSC10 DBM II-407 Data Driven Digital Marketing
DSC10 CM II-407 Integrated Marketing Communication
DSC10 MMM II-407 Documentary & AD Film-Making
DSC10 HHM II-407 Hospital Planning Design and Management
DSC10 LSCM II-407 Distribution Channel Management
SEM IV - TOTAL227 Subjects550350200

Semester V

Semester V 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 5014Entrepreneurship Development1005050
GC10 5024E Business and Applications1005050
DSC10 BFS I-5034Retail Banking1005050
DSC10 DBM I-503 Search Engine Optimization
DSC10 CM I-503 Sales Management
DSC10 MMM I-503 Brand Management
DSC10 HHM I-503 Financial Management in Healthcare
DSC10 LSCM I-503 Introduction to Warehouse Management
DSC10 BFS II-5044Tax Planning in India1005050
DSC10 DBM II-504 Online Consumer Behavior
DSC10 CM II-504 Services Marketing
DSC10 MMM II-504 Digital Media
DSC10 HHM II-504 Material Management & Inventory Control in Hospitals
DSC10 LSCM II-504 International Logistics Systems
DSE05- BFS 505.12Marketing of Financial Services5050X
DSE05- BFS 505.2 Digital Banking
DSE05- DBM 505.1 Affiliate Marketing
DSE05- DBM505.2 Mobile & Email Marketing
DSE05- CM 505.1 Consumer Sales Promotion
DSE05- CM 505.2 Basics of Digital Marketing
DSE05- MMM505.1 Smart Phone Film Making
DSE05- MMM 505.2 Certification - I
DSE05- HHM 505.1 Quality Management System in Healthcare
DSE05- HHM 505.2 Waste management & General Safety
DSE05- LSCM505.1 Import Export in LSCM
DSE05- LSCM505.2 Business Analytics in Supply Chain
PW 5066Summer Internship Project200100100
SEC05-V 5072Life Skills5050x
SEM V - TOTAL267 Subjects700400300

Semester VI

Semester VI 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 6014Strategic Management1005050
GC10 6024Global Business Environment1005050
IDC05 6032Democracy Elections and Governance5050x
DSC10 BFS I-6044Bank Financial Management1005050
DSC10 DBM I-604 Social & Web Analytics
DSC10 CM I-604 Retail Management
DSC10 MMM I-604 Motion Graphics & Visual Effects
DSC10 HHM I-604 Marketing of Hospital Services
DSC10 LSCM I-604 Sustainable Supply Chain Management
DSC10 BFS II-6054Mutual Fund and Life Insurance in India1005050
DSC10 DBM II-605 Search Engine Marketing
DSC10 CM II-605 Customer relationship management
DSC10 MMM II-605 News Media Management
DSC10 HHM II-605 Global Scenario of Healthcare Services
DSC10 LSCM II-605 Toyota Production Systems
DSE05- BFS 606.12Introduction to Fintech5050x
DSE05- BFS 606.2 Financial Planning
DSE05- DBM 606.1 Trends in Digital Marketing
DSE05- DBM 606.2 Sales & Marketing in Digital Age
DSE05- CM 606.1 Rural Marketing
DSE05- CM 606.2 B2B Marketing
DSE05- MMM 606.1 Theatre and Communication
DSE05- MMM 606.2 Certification - II
DSE05- HHM606.1 Health Care Technology
DSE05- HHM 606.2 Health insurance & TPA Operations
DSE05- LSCM 606.1 Introduction to Six Sigma for Operations
DSE05- LSCM 606.2 Legal Aspects of Supply Chain Management
PW 6074Dissertation1005050
SEC VI 6080Cyber Security000
SEM VI - TOTAL248 Subjects600350250

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BBA Digital Business and Marketing Career Opportunities

CAREER OPTIONS & JOB PROSPECTS

After completing BBA in Digital Business and Marketing students has the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company.

  • Pursue higher studies
  • Join CA/ICWA/CS course
  • Join Public Services
  • Start your own business
  • Become a digital marketing analyst
  • Freelance as a Social Media marketer.

CAREER OPPORTUNITIES AFTER BBA DIGITAL BUSINESS MARKETING

This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.

There is a tremendous scope after completing BBA in Digital Business and Marketing. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.

After completing BBA in Digital Business and Marketing students have the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company on a junior managerial level. Thereafter, there are numerous career options to resolve your doubt about where can one after BBA in Digital Business and Marketing work? Some job profiles with high demand and hold more important positions once the students have the required skills and experience are,

  • Digital Strategist
  • Business marketing manager
  • SEO & SMM expert
  • Content manager
  • B2B business manager.
  • Marketing Executive
  • Inbound Marketing Manager
  • Digital Marketing Executive
  • Web Content Manager
  • Online Reputation Manager
  • E-Commerce Specialist
  • Content Marketing Manager
  • Digital Marketing Manager.
  • Brand Manager.
  • Social Media Manager.
  • Online Content Developer.
  • Business Analytics Specialist.
  • Search Engine Optimisation Specialist.
  • Web Designer.
  • Pay Per Click or SEM Analyst
  • SEO Content Writer
  • Professional Blogger.

ENTREPRENEURSHIP OPPORTUNITIES

Be a Freelancer

One can offer a number of services across digital marketing avenues such as SEO, SEM, and Social Media Marketing.

Start Digital Marketing Agency

One can choose to offer specialized services or be a generic digital marketing services provider.

Be an Affiliate Marketer

Building a popular blog or a website and promoting others products or services is one of the common routes to become an affiliate marketer.. 



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ON CAMPUS RECRUITMENT

  • IIMP extends career guidance, campus placement which is a gateway to an aspired career and helps students to become competent in the world of cut-throat competition.
  • Soft skills development program and aptitude are provided which enhance the potentials of students and which creates maximum opportunities for the placement of the eligible in the job market.
  • The on-campus recruitment at IIMP provides a convenient way for corporates to interview our students for permanent employment. The process has been jointly designed by the faculty, recruiters and students over the years and tries to optimize the interest of all.

Placement Cell at Indira Institute of Management, Pune frequently interacts with the corporate world, thereby developing and maintaining symbiotic relations. It undertakes various activities related to campus placement.

  • Every year more than 350+ companies on campus.
  • Leading companies from all major sectors like Retail, Manufacturing, Hospitality, IT, Consulting, research, Telecom, Media, FMCG. FMCD, Banking, Financial services, Finance- Corporate, Banking and Analysis, Auto, Logistics, etc. offering good job profiles in Marketing, Operations, Sales, Consulting visit campus every year offering.
  • Long standing relationships and tie-ups with multinationals, Indian MNCs and Indian Corporates.

VIRTUAL RECRUITMENT

In the wake of the current pandemic situation, the Indira Group of Institutes, Pune has also adopted an virtual recruitment module. We use numerous online platforms like MS Teams, Zoom, etc. to facilitate the online placement process. Pre-placement evaluation, Group Discussions and Interviews are conducted online by the recruiters. Last year more than 90% of our management students were placed through virtual placement process.

TOP RECRUITERS / OUR HIRING PARTNERS

  • HDFC
  • KPMG
  • SEAGULL
  • SAKAL MEDIA GROUP
  • HINDUSTAN TIMES
  • BARCLAYS
  • ATLAS COPCO
  • BLUE DART
  • HOTSTAR
  • DELOITTE
  • COGNIZANT
  • FLIPCART
  • MRF
  • COM
  • ITC
  • MAHINDRA
  • FIS
  • AXIS BANK
  • CITI BANK
  • HINDUSTAN UNILEVER LIMITED
  • ICICI SECURITIES
  • ICICI PRUDENTIAL
  • PAYTM
  • TATA CONSULTANCY SERVICES
  • BAJAJ ALLIANZ

OUR HIRING PARTNERS

BBA In Digital Marketing Pune

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BBA Digital Business and Marketing Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

HOSTEL

IIMP provides hostel facility to girl students within its campus itself and is safeguarded by CCTV surveillance, warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

CANTEEN

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dining table is known to be witness to excellent assignments and presentation prepared by the students.

CLASSROOM AND SEMINAR ROOMS

It has spacious classrooms enabled with modern audio-visual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual classroom sessions to ensure compliance with social distance and safety precautions The college has a 300-seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There is basketball, volleyball courts, gymnasium, and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

LIBRARY

The Indira Institute of Management Pune, Main Library is a fully Automated resource centre with latest techniques of operation and services. There is a collection of around 40030 books and 500 CDs and DVDs. The library has pleasant environment and a well-lit hall of capacity to accommodate around 100 students at a time.

The library has a rich collection of more than 100 journals and periodicals, and project reports of previous years are made available for reference and study. The library is a member of ASSOCHAM & MCCIA. It has a wide range of online IP based & Internet/mobile based services for its clientele. The library boasts of a rich collection of audio-visual lecture series of Harvard Business School, Stanford, Pyramid Media and Tom Peters Company.

The library has rich online resources with links to NPTEL video lectures on management, e-pathshala videos, case studies on management, glossaries and e-journals.

The Library of the Institute has an excellent collection of reference, textbooks and encyclopaedias related to the field of Management. Library has subscribed to all popular business newspapers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help, and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT INFRASATRUCTURE

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology. IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



BBA Digital Business and Marketing Staff

BBA In Digital Marketing Pune

Dr. Anjali Kalkar,
Dean UG Programs, IIMP BBA

Educational Qualification - M.A. (Music), M.Com, MBA (HR), MBA (Marketing), Ph.D (Business Administration)

Expert In – The field of commerce and has an Illustrious career of 20 years in the field of education and has also worked as BOS Chairman (Academic Council Member – SPPU) for BBM (IB) and BCA course.

Recipient of Award - “Award for Outstanding Contribution to Education” “ Karya Gaurav Puraskar”


BBA In Digital Marketing Pune

Prof. Sonal Parmar

Educational Qualifications - BE(Instru), MMS – Marketing Market Research, Consumer Behavior, Advertising, Working on PHD in Retail store atmospherics

Expert in - Marketing and Advertising and Media.

Experience - 8+ years of corporate experience and 12+ in teaching experience.


BBA In Digital Marketing Pune

Mrs. Sonia Jain

Educational Qualification – B.Ed ( Economics ), M.A ( Economics ), DMM, B.A. ( Economics Honors )

Expert In – Business Economics – Micro and Macro

Experience - She is the senior most faculty with 25+ years of teaching experience and has been one of the most influencing faculties.


BBA In Digital Marketing Pune

Vasudha Agnohotri

Educational Qualification – B.E ( Electronics and Telecomunication) , MBA – ( HR & Marketing)

Expert in - Marketing and Advertising, she has been teaching various subjects like Digital Marketing, Consumer Behavior, Advertising & Branding, Integrated Marketing Communication, Sales & Distribution management, Retail Management, Business Organization


BBA In Digital Marketing Pune

Vishal Parmar

Educational Qualification - BE(Mech), MBA – Project Management Prince2, ITIL, PMP, AWS Cloud, Digital Marketing

Experience - 22+years of experience in varied industry domain – Information technology, Advertising, Marketing and Teaching.


BBA In Digital Marketing Pune

Pranaav Jadhav

Educational Qualification - BA Communication (Journalism & Broadcasting), Minor in politicial science, Mississippi State University

Experience - An expert in journalism, broadcasting and television production. He has 6.5 years of professional work experience in the media industry in India and abroad.


BBA In Digital Marketing Pune

Prof. Vaishali S. Kamerkar

Qualifications - MBA (Marketing), NET (Management )

An Expert in - Research Methodology, Marketing Research, Business Statistics, Business Maths, Data analytics

Experience - Teaching MBA, MCA, BBA and Mass Media students since 20 years


BBA In Digital Marketing Pune

Dr. Chandrashekhar Joshi

Qualifications - Ph. D. in Hindi Film Noir

An Expert in – Indian Cinema, Understanding Cinema, Film Appreciation, Scriptwriting, evolution of cinema.

Experience – With over 25+ years of total experience in film industry. He has over 15+ Years of teaching experience and a Film Professional and critic for 10+ years in the industry.


BBA In Digital Marketing Pune

Dr. Jyoti Bhanage

Assistant Professor- IIMP BBA


TEACHING METHODOLOGY:

IIMP is one of the best BBA colleges in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes on extra-curricular activities as well. Such interactive activities include

  1. Use of Multimedia as an integral part of teaching pedagogy
  2. Practical approach in teaching by using various teaching methods such as case studies, Role plays, simulations, multimedia, projects in addition to participative lecture method.
  3. Daily Yoga, Meditation, Dance and Music sessions as a part of multi-disciplinary and enrichment programs are offered to students.
  4. Add on Certificate Programs
  5. Corporate games
  6. Webinars and seminars
  7. Doubt clearing sessions
  8. Debates and Public Speaking training
  9. Information on future trends in education
  10. Internships with industry
  11. Sessions by eminent speakers from various sectors of industry.
  12. Health and Fitness activities like Yoga & Meditation.
  13. Participation in other curricular and co-curricular activities outside the campus.

Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series. Reckoned as the top BBA colleges in India, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.

TOP SKILL YOU WILL LEARN

  • Business Market Research
  • Social Media Marketing
  • Technical and IT related skills for Management.
  • Techniques for Marketing and Sales in today’s time.
  • About Digital Media ethics and laws.
  • Data Analytics
  • Content Marketing
  • Understand Design - Based Thinking & Planning
  • SEO & SEM
  • Video and Text Blogging
  • Skills and details about search engine optimization.

HOW WILL YOU LEARN?

  • Industrial visits in prominent companies
  • Certification oriented trainings
  • Seminars, workshops by industry experts
  • Case Discussions and classroom exercises
  • Assignments & Presentations
  • Online Interactive sessions with live streaming
  • High quality pre-recorded videos for reference
  • Live streaming sessions by eminent speakers from the Industry.

HOW WILL YOU BE EVALUATED?

  • Online quizzes
  • Online assignments
  • Case studies
  • Mini Projects
  • Online exams

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BBA Frequently Asked Questions (FAQs)



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Testimonials

© 2020. Indira Institute of Management Pune(IIMP).

© 2020. Indira Institute of Management Pune(IIMP).