Level: Graduation Program
Intake : 80 Seats
Assessment Pattern: Continuous assessment + Semester + Annual
Study Mode: Full Time (3 Years)
This three-year, six-semester professional BBA Digital Business and Marketing Course program is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This BBA specialization in Digital Business and Marketing has been structured to let the students understand the changing nature of business and marketing due to the rapid evolution of digital marketing tools. Students get an exposure to learn Digital Marketing basics, campaign execution and hands-on learning of all concepts in Digital Business Marketing field using ‘Real World Simulation’
As the internet becomes a seamless part of the day & life of a prime population, the bar for marketing touchpoints is constantly shifting and evolving.
Consumers, empowered by information, are demanding unique-value-attributed communication across platforms & mediums. This program will allow you to develop expertise in every facet of digital marketing, from strategy and organizational design to customer impact and scalable execution.
Indira Institute of Management, Pune’s BBA Program is one of the Best BBA courses offered in India and we ensure every student’s growth journey and that they learn to:
Students enrolled for the specialization in BBA-Digital Business and Marketing develop suitable management, analytical skills, and people skills specific to the career opportunities in the field of Digital Business and Marketing sector. This program of BBA Digital Business and Marketing has been designed to allow graduates to gain the relevant competencies and skills to give them a competitive advantage when applying for employment in this sector.
Indira Institute of Management, Pune is one of the best BBA colleges in Pune. If you are looking forward to pursuing BBA in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Digital Business and Marketing degree program are as follows: Application for participation in the BBA Digital Business and Marketing Admission process 2023 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.
For Admission in BBA Digital Business and Marketing in Pune, the distribution of weightage for different components will be as under
12th /Diploma Marks
You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Digital Business and Marketing fees candidates may call these numbers - 020-67103936/ 020-67103909/ 902/ 911 or visit our campus on any working day at Tathawade, Pune.
Higher Secondary School Certificate(10+2) Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules)
|FEES STRUCTURE 2023-2024|
|Maharashtra State Domiciled Students||Other than Maharashtra State Students|
|AEC10 101||4||English- WRITTEN AND VERBAL COMMUNICATION||100||50||50|
|GC10 102||4||Principles of Management||100||50||50|
|GC10 103||4||Principles of Financial and Cost accounting||100||50||50|
|GC10 104||4||Managerial Economics||100||50||50|
|GC10 105||4||IT in Business Management||100||50||50|
|GE05 BFS 106||2||Introduction to Banking operations||50||50||x|
|GE05 DBM 106||Fundamentals of Digital Marketing|
|GE05 CM 106||Introduction to Consumer Marketing|
|GE05 MMM 106||Media Studies|
|GE05 HHM 106||Human Body-Basics Anatomy & Physiology|
|GE05 LSCM106||Introduction to Logistics Management|
|SEC-I 107||0||Business Etiquettes - Nonverbal communication||0||0||0|
|SEM I - TOTAL||22||7 Subjects||550||300||250|
|AEC10 201||4||Environmental Science (EVS)||100||50||50|
|GC10 202||4||Organizational Behavior & HRM||100||50||50|
|GC10 203||4||Business Mathematics & Statistics||100||50||50|
|GC10 204||4||Principles of Marketing||100||50||50|
|GC10 205||4||Introduction to Sustainable Development||100||50||50|
|GE05 BFS 206||2||Indian Financial System||50||50||x|
|GE05 DBM 206||Basics of Digital Content|
|GE05 CM 206||Elements of Marketing Environment|
|GE05 MMM 206||Film Communication|
|GE05 HHM 206||Medical Terminology|
|GE05 LSCM 206||Introduction to Supply Chain Management|
|SEC-II 207||0||Written Communication Skills||0||0||0|
|SEM II - TOTAL||22||7 Subjects||550||300||250|
|GC10 301||4||Business Ethics||100||50||50|
|GC10 302||4||Fundamental of Rural Management||100||50||50|
|GE05 303-A||2||Health & Wellness||50||50||x|
|GE05 303-B||2||Emotional Intelligence||50||50||x|
|SEC05-III 304||2||Human Values Rights and Duties||50||50||x|
|IDC05- 305||2||Music /Dance||50||50||x|
|DSC10 BFS I-306||4||Financial Management||100||50||50|
|DSC10 DBM I-306||Introduction to Graphic design & Tools|
|DSC10 CM I-306||Consumer Behavior|
|DSC10 MMM I-306||Introduction to Photography|
|DSC10 HHM I-306||Principles & Practices of Hospital & Healthcare administration|
|DSC10 LSCM I-306||Principles and Practices of Operational Management|
|DSC10 BFS II-307||4||Banking- Principles and Practices||100||50||50|
|DSC10 DBM II-307||Social Media Marketing|
|DSC10 CM II-307||Product and Brand Management|
|DSC10 MMM II-307||Journalism|
|DSC10 HHM II-307||Community Medicine & Epidemiology|
|DSC10 LSCM II-307||Fundamentals of Material Management|
|SEM III - TOTAL||22||7 Subjects||550||350||200|
|GC10 401||4||Business Law||100||50||50|
|GC10 402||4||Business Research Methods||100||50||50|
|GE05 403-A||2||Advanced Excel||50||50||x|
|GE05 403-B||Introduction to Multimedia tools|
|SEC05-IV 404||2||IT Presentation tools||50||50||x|
|IDC05 405||2||Music /Dance||50||50||x|
|DSC10 BFS I-406||4||Security Analysis and Portfolio Management||100||50||50|
|DSC10 DBM I-406||Website Design & Development|
|DSC10 CM I-406||Distribution channel Management|
|DSC10 MMM I-406||Corporate Communication & Public Relations|
|DSC10 HHM I-406||Legal & Ethical Issues in Healthcare|
|DSC10 LSCM I-406||Supply Chain Service Management|
|DSC10 BFS II-407||4||Advance Financial Services||100||50||50|
|DSC10 DBM II-407||Data Driven Digital Marketing|
|DSC10 CM II-407||Integrated Marketing Communication|
|DSC10 MMM II-407||Documentary & AD Film-Making|
|DSC10 HHM II-407||Hospital Planning Design and Management|
|DSC10 LSCM II-407||Distribution Channel Management|
|SEM IV - TOTAL||22||7 Subjects||550||350||200|
|GC10 501||4||Entrepreneurship Development||100||50||50|
|GC10 502||4||E Business and Applications||100||50||50|
|DSC10 BFS I-503||4||Retail Banking||100||50||50|
|DSC10 DBM I-503||Search Engine Optimization|
|DSC10 CM I-503||Sales Management|
|DSC10 MMM I-503||Brand Management|
|DSC10 HHM I-503||Financial Management in Healthcare|
|DSC10 LSCM I-503||Introduction to Warehouse Management|
|DSC10 BFS II-504||4||Tax Planning in India||100||50||50|
|DSC10 DBM II-504||Online Consumer Behavior|
|DSC10 CM II-504||Services Marketing|
|DSC10 MMM II-504||Digital Media|
|DSC10 HHM II-504||Material Management & Inventory Control in Hospitals|
|DSC10 LSCM II-504||International Logistics Systems|
|DSE05- BFS 505.1||2||Marketing of Financial Services||50||50||X|
|DSE05- BFS 505.2||Digital Banking|
|DSE05- DBM 505.1||Affiliate Marketing|
|DSE05- DBM505.2||Mobile & Email Marketing|
|DSE05- CM 505.1||Consumer Sales Promotion|
|DSE05- CM 505.2||Basics of Digital Marketing|
|DSE05- MMM505.1||Smart Phone Film Making|
|DSE05- MMM 505.2||Certification - I|
|DSE05- HHM 505.1||Quality Management System in Healthcare|
|DSE05- HHM 505.2||Waste management & General Safety|
|DSE05- LSCM505.1||Import Export in LSCM|
|DSE05- LSCM505.2||Business Analytics in Supply Chain|
|PW 506||6||Summer Internship Project||200||100||100|
|SEC05-V 507||2||Life Skills||50||50||x|
|SEM V - TOTAL||26||7 Subjects||700||400||300|
|GC10 601||4||Strategic Management||100||50||50|
|GC10 602||4||Global Business Environment||100||50||50|
|IDC05 603||2||Democracy Elections and Governance||50||50||x|
|DSC10 BFS I-604||4||Bank Financial Management||100||50||50|
|DSC10 DBM I-604||Social & Web Analytics|
|DSC10 CM I-604||Retail Management|
|DSC10 MMM I-604||Motion Graphics & Visual Effects|
|DSC10 HHM I-604||Marketing of Hospital Services|
|DSC10 LSCM I-604||Sustainable Supply Chain Management|
|DSC10 BFS II-605||4||Mutual Fund and Life Insurance in India||100||50||50|
|DSC10 DBM II-605||Search Engine Marketing|
|DSC10 CM II-605||Customer relationship management|
|DSC10 MMM II-605||News Media Management|
|DSC10 HHM II-605||Global Scenario of Healthcare Services|
|DSC10 LSCM II-605||Toyota Production Systems|
|DSE05- BFS 606.1||2||Introduction to Fintech||50||50||x|
|DSE05- BFS 606.2||Financial Planning|
|DSE05- DBM 606.1||Trends in Digital Marketing|
|DSE05- DBM 606.2||Sales & Marketing in Digital Age|
|DSE05- CM 606.1||Rural Marketing|
|DSE05- CM 606.2||B2B Marketing|
|DSE05- MMM 606.1||Theatre and Communication|
|DSE05- MMM 606.2||Certification - II|
|DSE05- HHM606.1||Health Care Technology|
|DSE05- HHM 606.2||Health insurance & TPA Operations|
|DSE05- LSCM 606.1||Introduction to Six Sigma for Operations|
|DSE05- LSCM 606.2||Legal Aspects of Supply Chain Management|
|SEC VI 608||0||Cyber Security||0||0||0|
|SEM VI - TOTAL||24||8 Subjects||600||350||250|
After completing BBA in Digital Business and Marketing students has the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company.
This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.
There is a tremendous scope after completing BBA in Digital Business and Marketing. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.
After completing BBA in Digital Business and Marketing students have the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company on a junior managerial level. Thereafter, there are numerous career options to resolve your doubt about where can one after BBA in Digital Business and Marketing work? Some job profiles with high demand and hold more important positions once the students have the required skills and experience are,
Be a Freelancer
One can offer a number of services across digital marketing avenues such as SEO, SEM, and Social Media Marketing.
Start Digital Marketing Agency
One can choose to offer specialized services or be a generic digital marketing services provider.
Be an Affiliate Marketer
Building a popular blog or a website and promoting others products or services is one of the common routes to become an affiliate marketer..
Placement Cell at Indira Institute of Management, Pune frequently interacts with the corporate world, thereby developing and maintaining symbiotic relations. It undertakes various activities related to campus placement.
In the wake of the current pandemic situation, the Indira Group of Institutes, Pune has also adopted an virtual recruitment module. We use numerous online platforms like MS Teams, Zoom, etc. to facilitate the online placement process. Pre-placement evaluation, Group Discussions and Interviews are conducted online by the recruiters. Last year more than 90% of our management students were placed through virtual placement process.
IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.
IIMP provides hostel facility to girl students within its campus itself and is safeguarded by CCTV surveillance, warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus
The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dining table is known to be witness to excellent assignments and presentation prepared by the students.
It has spacious classrooms enabled with modern audio-visual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual classroom sessions to ensure compliance with social distance and safety precautions The college has a 300-seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There is basketball, volleyball courts, gymnasium, and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.
The Indira Institute of Management Pune, Main Library is a fully Automated resource centre with latest techniques of operation and services. There is a collection of around 40030 books and 500 CDs and DVDs. The library has pleasant environment and a well-lit hall of capacity to accommodate around 100 students at a time.
The library has a rich collection of more than 100 journals and periodicals, and project reports of previous years are made available for reference and study. The library is a member of ASSOCHAM & MCCIA. It has a wide range of online IP based & Internet/mobile based services for its clientele. The library boasts of a rich collection of audio-visual lecture series of Harvard Business School, Stanford, Pyramid Media and Tom Peters Company.
The library has rich online resources with links to NPTEL video lectures on management, e-pathshala videos, case studies on management, glossaries and e-journals.
The Library of the Institute has an excellent collection of reference, textbooks and encyclopaedias related to the field of Management. Library has subscribed to all popular business newspapers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help, and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.
The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology. IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.
Dr. Anjali Kalkar,
Dean UG Programs, IIMP BBA
Educational Qualification - M.A. (Music), M.Com, MBA (HR), MBA (Marketing), Ph.D (Business Administration)
Expert In – The field of commerce and has an Illustrious career of 20 years in the field of education and has also worked as BOS Chairman (Academic Council Member – SPPU) for BBM (IB) and BCA course.
Recipient of Award - “Award for Outstanding Contribution to Education” “ Karya Gaurav Puraskar”
Prof. Sonal Parmar
Educational Qualifications - BE(Instru), MMS – Marketing Market Research, Consumer Behavior, Advertising, Working on PHD in Retail store atmospherics
Expert in - Marketing and Advertising and Media.
Experience - 8+ years of corporate experience and 12+ in teaching experience.
Mrs. Sonia Jain
Educational Qualification – B.Ed ( Economics ), M.A ( Economics ), DMM, B.A. ( Economics Honors )
Expert In – Business Economics – Micro and Macro
Experience - She is the senior most faculty with 25+ years of teaching experience and has been one of the most influencing faculties.
Educational Qualification – B.E ( Electronics and Telecomunication) , MBA – ( HR & Marketing)
Expert in - Marketing and Advertising, she has been teaching various subjects like Digital Marketing, Consumer Behavior, Advertising & Branding, Integrated Marketing Communication, Sales & Distribution management, Retail Management, Business Organization
Educational Qualification - BE(Mech), MBA – Project Management Prince2, ITIL, PMP, AWS Cloud, Digital Marketing
Experience - 22+years of experience in varied industry domain – Information technology, Advertising, Marketing and Teaching.
Educational Qualification - BA Communication (Journalism & Broadcasting), Minor in politicial science, Mississippi State University
Experience - An expert in journalism, broadcasting and television production. He has 6.5 years of professional work experience in the media industry in India and abroad.
Prof. Vaishali S. Kamerkar
Qualifications - MBA (Marketing), NET (Management )
An Expert in - Research Methodology, Marketing Research, Business Statistics, Business Maths, Data analytics
Experience - Teaching MBA, MCA, BBA and Mass Media students since 20 years
Dr. Chandrashekhar Joshi
Qualifications - Ph. D. in Hindi Film Noir
An Expert in – Indian Cinema, Understanding Cinema, Film Appreciation, Scriptwriting, evolution of cinema.
Experience – With over 25+ years of total experience in film industry. He has over 15+ Years of teaching experience and a Film Professional and critic for 10+ years in the industry.
Dr. Jyoti Bhanage
Assistant Professor- IIMP BBA
IIMP is one of the best BBA colleges in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes on extra-curricular activities as well. Such interactive activities include
Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series. Reckoned as the top BBA colleges in India, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.
IIMP is a place where you can find an amalgamation of learning and career opportunities. When youngsters like us are supported and given opportunities by faculties and management to showcase our talent, we tend to grow in all aspects of life. It is a great privilege to be a part of Indira institute of management, Pune’s BBA in Digital Business and Marketing program.
The IIMP campus seems to be the perfect place for a student. The reason being is the environment, management, faculties are always focusing on uniqueness and pragmatic steps. Speaking of pragmatic steps, IIMP will always train you for a better tomorrow. To be frank I’ve learnt numerous things that is not only helping me in personal but also professional life as I aspire to pursue my career in the field of Digital Marketing.
The deeper learnings and lessons learnt from the experienced faculties are so insightful for every student life, it's not only bookish learning but also the practical knowledge we gain on the field through practical experiences. And the enormous support and counselling that IIMP provides is extremely helpful. Always glad to be a student of IIMP!
The reason I chose Indira was because they are known for providing quality education and their superior infrastructure. After joining I was more sure of making a right decision as I saw that the faculties are extremely comforting, and supportive. The Institute puts in a lot of effort to provide the best facilities for both college and the hostel. Top class IT facilities are installed in classrooms for better learning. The greatest part about Indira Institute of Management is that they invite renowned personalities and professionals from Industry to share their knowledge and interact with us as its really motivating to learn from such eminent personalities. I’m really happy that I am a part of the Indira Family.
Indira is Where Your Dream Comes True! The faculties are well qualified and helpful. They pour not only bookish knowledge but also practical world's knowledge in to your cups. The students are trained in such a way that they are ready for current Digital Marketing industry condition. IIMP believes more in practical knowledge and provides an amazing environment to study in.
IIMP really gives you a lot of well-known personalities from your respective fields, which has a massive impact on your placements and internships. A lot of activities as well as sessions are conducted which help us aim and get better prospective towards our future., The infrastructure of the college tends to give you a productive vibe, which really helps you to focus on your studies, and other activities. Well-furnished library, classrooms, and other facilities. Well sanitised classrooms, good medical facilities, the mess gives you good food
85/5 A, Tapasya ,New Mumbai Pune Highway, Tathawade, Pune - 411033
85/5-B, Sarathya Building, New Pune-Mumbai Highway, Tathawade, Pune – 411 033
© 2020. Indira Institute of Management Pune(IIMP).
© 2020. Indira Institute of Management Pune(IIMP).