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Important Notice: Merit List of I-BET for BBA Admission 2023-24.       |       MBA Admission Alert : DTE code for Shree Chankya Education Society’s Indira Institute of Management, Pune is *MB 6103 * Flagship Institute of IGI with 28 years of excellence in Management Education

Best BBA Media Management College Pune

BBA Mass Media Management

Level: Graduate

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2024

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033

BBA Mass Media Management Overview

About the Course:

BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.

The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.

 

Scope of Mass Media Management-

Over the years, there has been an phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, Social media, there has been an impeccable growth in the future of Mass media.

As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.

A journalist today might have an option to write for Newspaper, TV Channel or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or film-makers don’t just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to global masses.

Course Objectives

  • A foundation for understanding the communication and media studies discipline that prepares them to focus on the humanistic aspect of media and its impact on society
  • Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
  • Curiosity, creativity, and intellectual risk-taking
  • Critical thinking skills, effective oral and written communication skills, and the ability to create works of high quality
  • An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
  • To enable the students to integrate various functions with organizational goals and strategies

Course Outcomes

  • Curriculum structure provides students with an integrative core of courses in theory, history, technology production, and hands-on practice in digital media.
  • Students will be able to write for variety of mass media, including news stories, press releases, and advertising copy, following accepted journalistic standards.
  • Students will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
  • They learn Critiquing, analysing, and synthesizing dominant views, including careful reading of key texts.
  • Learning to apply conceptual tools in profession, and work collaboratively and constructively together.

Some of the Special features of our course are:

  • Students get a fair practical and theoretical experience of all means of communication with a strong base developed in Business Administration.
  • Exposure to meet and get trained by Profound and Trained faculty from the Industry
  • Understanding news writing and different structures of news writing, the importance of editorial, arrangement and style of presentation and the software involved in print journalism.
  • In addition to training as writer/directors, students will become proficient in other production and postproduction skills (camera, lighting, sound, editing) and have the ability to enter careers in the entertainment industry, broadcasting, journalism, art, advertising, and arts management.
  • Be able to determine, analyse and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.

How does our BBA in Mass Media Management course add to your Personal development?

  1. Creative Thinking – You learn to come up with unconventional and innovative ideas, find solutions to different circumstances and enhance your intellectual thinking.
  2. Technological Indulgence – You aspire to equip yourself with latest technology, join in endeavours of the changing media tools and adapt to modern versions of technology time to time.
  3. Embrace Change – You learn to understand the media industry with a wider perspective and start embracing the profession both ethically and commercially.
  4. Managing Diversity – You develop a global cultural aptitude , study various emotional intelligence and learn to effectively negotiate and collaborate.

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BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2024 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.

Component

IGI Weightage

1

10th Marks

30%

2

12th /Diploma Marks

30%

3

Personal Interview

40%

To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-67103936/ 020-67103909/ 911/ 902 or visit our campus on any working day at Tathawade, Pune

Eligibility

A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.

OR

Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

OR

Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

Indira Institute of Management, Pune – BBA Fees Structure – 2024-2025

FEES STRUCTURE 2024-2025
BBA-  I
Maharashtra State Domiciled Students Other than Maharashtra State Students
60000 70000

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BBA in Mass Media Management


Semester I

Semester I 
Course Type  Credits  Title  Marks  CCA  ETA 
AEC10 1014English- WRITTEN AND VERBAL COMMUNICATION1005050
GC10 1024Principles of Management1005050
GC10 1034Principles of Financial and Cost accounting1005050
GC10 1044Managerial Economics1005050
GC10 1054IT in Business Management1005050
GE05 BFS 1062Introduction to Banking operations5050x
GE05 DBM 106 Fundamentals of Digital Marketing
GE05 CM 106 Introduction to Consumer Marketing
GE05 MMM 106 Media Studies
GE05 HHM 106 Human Body-Basics Anatomy & Physiology
GE05 LSCM106 Introduction to Logistics Management
SEC-I 1070Business Etiquettes - Nonverbal communication000
SEM I - TOTAL227 Subjects550300250

Semester II

Semester II 
Course Type  Credits  Title  Marks  CCA  ETA 
AEC10 2014Environmental Science (EVS)1005050
GC10 2024Organizational Behavior & HRM1005050
GC10 2034Business Mathematics & Statistics1005050
GC10 2044Principles of Marketing1005050
GC10 2054Introduction to Sustainable Development1005050
GE05 BFS 2062Indian Financial System5050x
GE05 DBM 206 Basics of Digital Content
GE05 CM 206 Elements of Marketing Environment
GE05 MMM 206 Film Communication
GE05 HHM 206 Medical Terminology
GE05 LSCM 206 Introduction to Supply Chain Management
SEC-II 2070Written Communication Skills000
SEM II - TOTAL227 Subjects550300250

Semester III

Semester III 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 3014Business Ethics1005050
GC10 3024Fundamental of Rural Management1005050
GE05 303-A2Health & Wellness5050x
GE05 303-B2Emotional Intelligence5050x
SEC05-III 3042Human Values Rights and Duties5050x
IDC05- 3052Music /Dance5050x
DSC10 BFS I-3064Financial Management1005050
DSC10 DBM I-306Introduction to Graphic design & Tools
DSC10 CM I-306 Consumer Behavior
DSC10 MMM I-306 Introduction to Photography
DSC10 HHM I-306 Principles & Practices of Hospital & Healthcare administration
DSC10 LSCM I-306 Principles and Practices of Operational Management
DSC10 BFS II-3074Banking- Principles and Practices1005050
DSC10 DBM II-307 Social Media Marketing
DSC10 CM II-307 Product and Brand Management
DSC10 MMM II-307 Journalism
DSC10 HHM II-307 Community Medicine & Epidemiology
DSC10 LSCM II-307 Fundamentals of Material Management
SEM III - TOTAL227 Subjects550350200

Semester IV

Semester IV 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 4014Business Law1005050
GC10 4024Business Research Methods1005050
GE05 403-A2Advanced Excel5050x
GE05 403-BIntroduction to Multimedia tools
SEC05-IV 4042IT Presentation tools5050x
IDC05 4052Music /Dance5050x
DSC10 BFS I-4064Security Analysis and Portfolio Management1005050
DSC10 DBM I-406 Website Design & Development
DSC10 CM I-406 Distribution channel Management
DSC10 MMM I-406 Corporate Communication & Public Relations
DSC10 HHM I-406 Legal & Ethical Issues in Healthcare
DSC10 LSCM I-406 Supply Chain Service Management
DSC10 BFS II-4074Advance Financial Services1005050
DSC10 DBM II-407 Data Driven Digital Marketing
DSC10 CM II-407 Integrated Marketing Communication
DSC10 MMM II-407 Documentary & AD Film-Making
DSC10 HHM II-407 Hospital Planning Design and Management
DSC10 LSCM II-407 Distribution Channel Management
SEM IV - TOTAL227 Subjects550350200

Semester V

Semester V 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 5014Entrepreneurship Development1005050
GC10 5024E Business and Applications1005050
DSC10 BFS I-5034Retail Banking1005050
DSC10 DBM I-503 Search Engine Optimization
DSC10 CM I-503 Sales Management
DSC10 MMM I-503 Brand Management
DSC10 HHM I-503 Financial Management in Healthcare
DSC10 LSCM I-503 Introduction to Warehouse Management
DSC10 BFS II-5044Tax Planning in India1005050
DSC10 DBM II-504 Online Consumer Behavior
DSC10 CM II-504 Services Marketing
DSC10 MMM II-504 Digital Media
DSC10 HHM II-504 Material Management & Inventory Control in Hospitals
DSC10 LSCM II-504 International Logistics Systems
DSE05- BFS 505.12Marketing of Financial Services5050X
DSE05- BFS 505.2 Digital Banking
DSE05- DBM 505.1 Affiliate Marketing
DSE05- DBM505.2 Mobile & Email Marketing
DSE05- CM 505.1 Consumer Sales Promotion
DSE05- CM 505.2 Basics of Digital Marketing
DSE05- MMM505.1 Smart Phone Film Making
DSE05- MMM 505.2 Certification - I
DSE05- HHM 505.1 Quality Management System in Healthcare
DSE05- HHM 505.2 Waste management & General Safety
DSE05- LSCM505.1 Import Export in LSCM
DSE05- LSCM505.2 Business Analytics in Supply Chain
PW 5066Summer Internship Project200100100
SEC05-V 5072Life Skills5050x
SEM V - TOTAL267 Subjects700400300

Semester VI

Semester VI 
Course Type  Credits  Title  Marks  CCA  ETA 
GC10 6014Strategic Management1005050
GC10 6024Global Business Environment1005050
IDC05 6032Democracy Elections and Governance5050x
DSC10 BFS I-6044Bank Financial Management1005050
DSC10 DBM I-604 Social & Web Analytics
DSC10 CM I-604 Retail Management
DSC10 MMM I-604 Motion Graphics & Visual Effects
DSC10 HHM I-604 Marketing of Hospital Services
DSC10 LSCM I-604 Sustainable Supply Chain Management
DSC10 BFS II-6054Mutual Fund and Life Insurance in India1005050
DSC10 DBM II-605 Search Engine Marketing
DSC10 CM II-605 Customer relationship management
DSC10 MMM II-605 News Media Management
DSC10 HHM II-605 Global Scenario of Healthcare Services
DSC10 LSCM II-605 Toyota Production Systems
DSE05- BFS 606.12Introduction to Fintech5050x
DSE05- BFS 606.2 Financial Planning
DSE05- DBM 606.1 Trends in Digital Marketing
DSE05- DBM 606.2 Sales & Marketing in Digital Age
DSE05- CM 606.1 Rural Marketing
DSE05- CM 606.2 B2B Marketing
DSE05- MMM 606.1 Theatre and Communication
DSE05- MMM 606.2 Certification - II
DSE05- HHM606.1 Health Care Technology
DSE05- HHM 606.2 Health insurance & TPA Operations
DSE05- LSCM 606.1 Introduction to Six Sigma for Operations
DSE05- LSCM 606.2 Legal Aspects of Supply Chain Management
PW 6074Dissertation1005050
SEC VI 6080Cyber Security000
SEM VI - TOTAL248 Subjects600350250

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Best BBA Media Management College Pune

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Published on February 17, 2021

BBA in Mass media management

BBA in Mass Media Management as a specialization is designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media domain based on principles and practices of media aesthetics for a specific target audience.

Successful competition of BBA in Mass Media Management opens up an ocean of opportunities in the mass media industry which is growing at a tremendous pace. Students can choose to become a T.V. personality, news anchor or reporter or manager of media houses. They can become an event manager or enter the film industry as a producer or in other allied positions.

As a graduate in BBA in Mass Media Management, students can join a media house, film production house, an advertising agency or event organizing company as a management trainee. And after gaining ample experience and skill they can expect to rise in the ladder for senior positions in the organization or one can set up his/her own venture.

What are the Career Options after Mass Media Management Course?

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. There is a great demand for candidates in departments of various-
  • News channels or Newspapers
  • Media Houses
  • Radio Broadcasting Corporations
  • Advertising Agencies
  • Social Media Agencies.
  • Film Production Houses
  • PR Agencies
  • Corporates and MNCs
  • Event Management Agency
  Depending upon your personal inclination you could work as a- 
  • Radio or TV Announcer
  • News Reporters
  • PR Specialist
  • Corporate Communication Officer
  • Creative Manager
  • Advertising and Branding Manager
  • Video Editor
  • Journalist
  • Event manager
  • Film/Theatre Director
  • Cinematographer
  • Photographer
  • Film/Television Production Manager
  • Script/Screen-writer
  • Creative director
  • Social Media Expert
  • Content Writer or Copy Writer


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Best BBA Media Management College Pune

BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

BBA Mass Media Management Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Hostel

IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

Canteen

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

Library

The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



BBA Mass Media Management Staff

Best BBA Media Management College Pune

Dr. Anjali Kalkar,
Dean UG Programs, IIMP BBA

Educational Qualification - M.A. (Music), M.Com, MBA (HR), MBA (Marketing), Ph.D (Business Administration)

Expert In – The field of commerce and has an Illustrious career of 20 years in the field of education and has also worked as BOS Chairman (Academic Council Member – SPPU) for BBM (IB) and BCA course.

Recipient of Award - “Award for Outstanding Contribution to Education” “ Karya Gaurav Puraskar”


Best BBA Media Management College Pune

Prof. Sonal Parmar

Educational Qualifications - BE(Instru), MMS – Marketing Market Research, Consumer Behavior, Advertising, Working on PHD in Retail store atmospherics

Expert in - Marketing and Advertising and Media.

Experience - 8+ years of corporate experience and 12+ in teaching experience.


Best BBA Media Management College Pune

Mrs. Sonia Jain

Educational Qualification – B.Ed ( Economics ), M.A ( Economics ), DMM, B.A. ( Economics Honors )

Expert In – Business Economics – Micro and Macro

Experience - She is the senior most faculty with 25+ years of teaching experience and has been one of the most influencing faculties.


Best BBA Media Management College Pune

Vasudha Agnohotri

Educational Qualification – B.E ( Electronics and Telecomunication) , MBA – ( HR & Marketing)

Expert in - Marketing and Advertising, she has been teaching various subjects like Digital Marketing, Consumer Behavior, Advertising & Branding, Integrated Marketing Communication, Sales & Distribution management, Retail Management, Business Organization


Best BBA Media Management College Pune

Vishal Parmar

Educational Qualification - BE(Mech), MBA – Project Management Prince2, ITIL, PMP, AWS Cloud, Digital Marketing

Experience - 22+years of experience in varied industry domain – Information technology, Advertising, Marketing and Teaching.


Best BBA Media Management College Pune

Pranaav Jadhav

Educational Qualification - BA Communication (Journalism & Broadcasting), Minor in politicial science, Mississippi State University

Experience - An expert in journalism, broadcasting and television production. He has 6.5 years of professional work experience in the media industry in India and abroad.


Best BBA Media Management College Pune

Prof. Vaishali S. Kamerkar

Qualifications - MBA (Marketing), NET (Management )

An Expert in - Research Methodology, Marketing Research, Business Statistics, Business Maths, Data analytics

Experience - Teaching MBA, MCA, BBA and Mass Media students since 20 years


Best BBA Media Management College Pune

Dr. Chandrashekhar Joshi

Qualifications - Ph. D. in Hindi Film Noir

An Expert in – Indian Cinema, Understanding Cinema, Film Appreciation, Scriptwriting, evolution of cinema.

Experience – With over 25+ years of total experience in film industry. He has over 15+ Years of teaching experience and a Film Professional and critic for 10+ years in the industry.

BBA Frequently Asked Questions (FAQs)



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BBA in Media Management – Is it the right career for me?

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Best BBA Media Management College Pune

BBA Course Guide: Eligibility, Admission, Fees, Scope, Career, Subjects & More!

Published on February 17, 2021

© 2020. Indira Institute of Management Pune(IIMP).

© 2020. Indira Institute of Management Pune(IIMP).