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Seeking BBA in Digital Marketing Subjects? Find Out!

Published on June 3, 2022 | Leave a response

What is a BBA in Digital Marketing, and what does it entail?

A three-year bachelor’s degree in digital marketing is in high demand. Not only in India, but around the world. The BBA in digital marketing equips students with abilities such as understanding sales conversions, analyzing marketing campaigns, and devising marketing plans for their businesses.

Three years are divided into six semesters for this course. Various marketing and business analytics topics are covered during the semesters. A project is also included in the program, which allows students to acquire and apply actual marketing abilities.

One’s concepts can be tested in the field of marketing. A BBA in Marketing would help students improve their managerial skills. The investigation of advertising, corporate math, statistics, digital marketing, and other topics.

Why should you pursue a BBA in Digital Marketing?

The phrase “commercialization” is a broad one. It contains various tasks to construct an effective curriculum vitae. Students learn about diverse approaches via field trips and industry tours. You can learn how to market your products. You will learn about retail and logistics. The next big thing in digital marketing will help them broaden their horizons.

  • You can learn about various digital marketing tactics for MNC organizations through Digital Marketing.
  •  SEO optimization, social media marketing, online advertising, content marketing, conversion rate optimization, and other digital marketing jobs are available.
  •  One might establish a digital marketing firm without working for anyone or as a freelancer.
  •  Because of the digital revolution, digital marketers are in great demand, and they will continue to be in high demand for MNC organizations in the coming years.
  •  After completing the 12th grade, one can continue with this degree, and after completing the BBA in digital marketing, one can pursue an MBA or a Ph.D.

How IIMP BBA will help you start your career in BBA in Digital Marketing?

If you want to succeed in business, IIMP BBA is the place to go. It offers a wide range of learning opportunities, including not only academic but also practical learning.

BBA Digital Marketing is a highly specialized degree that aims to provide practical knowledge of internet marketing and how it fits into a larger marketing framework. It also provides a solid foundation within the context of liberal research to provide insights into human and organizational dynamics.

Candidates with unique and modern questioning skills, critical questioning abilities, and good interpersonal and communication skills may also be interested in this program. The institute’s learning methodology benefits students in a variety of ways.

BBA in Digital MarketingAdmissions Process:

  •  Students interested in pursuing a BBA in digital marketing can enroll in any college that offers the program.
  •  The BBA Digital Marketing specialization admission process is almost identical to the regular BBA admission process and can be completed in one of two ways: through entrance tests or direct admission.
  •  Most institutions accept students directly based on their grade 12 scores.
  •  This course is available in numerous colleges across India and overseas to students from any stream.

BBA Digital Marketing- Eligibility:

Higher Secondary School Certificate (10+2) or its (First Year) equivalent Examination with a minimum of 40% in any subject. (as per Maharashtra state government norms, 35 percent for Reserved Category candidates and 40 percent for Open Category candidates) and English as one of the subjects.


The government of Maharashtra or its equivalent offers a three-year diploma course in technical education (following S.S.C.).


The two-year Diploma Course in Pharmacy (after H.S.C.) offered by the Maharashtra Board of Technical Education or its equivalent

with 45 percent in the Higher Secondary School Certificate (10+2) examination and any vocational course at the (10+2) level.


Higher Secondary School Certificate (10+2) Vocational (MCVC)- Minimum Competency-Based Vocational Course Exam with 45 percent marks (40 percent for reserved category candidates as per Maharashtra state government rules)

BBA in Digital Marketing Subjects:

The studies in the BBA Marketing program are divided into two categories: core and elective. Students in the BBA Marketing program are required to intern and get real-world experience. Students can choose a specialization based on their area of interest in a field. The following is a list of BBA marketing subjects:

BBA Marketing Core Subjects:

  • Managerial Economics
  •  Research Methodology
  •  Business Communication
  •  Fundamentals of Information Technology
  •  Services Marketing
  •  Retail Marketing
  •  Distribution Management & Logistics
  •  Market Research
  •  Marketing Research
  •  E-Commerce Fundamentals
  •  Production and Material Management
  •  Business Ethics, Values, and Governance
  •  Computer-Aided Management
  •  International Business
  •  Coast and Management Accounting
  •  Marketing Management
  •  The Principles of Management
  •  Business Communication
  •  Business Regulatory Framework

There are elective subjects as well as in the BBA Marketing course:

  •  The Principles of Management
  •  Business mathematics and statistics
  •  An Introduction to Operations Research
  •  Business Economics
  •  Financial & Management Accounting
  •  Production & Material Management
  •  Personnel Management
  •  Industry Relations.
  •  Marketing Management

CONCLUSION As a result, a BBA in digital marketing is an extremely desirable course. It not only offers a learning opportunity but also a variety of exciting and unique occupations that are a far cry from the typical office positions! It is cutting-edge training with an expansive scope and no bounds when it comes to digital marketing needs.

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© 2020. Indira Institute of Management Pune(IIMP).