The most crucial business activity is marketing. Financial services (such as banking and insurance) and products (such as loans and credit cards) are all dependent on how successfully they are advertised. According to studies, the success or failure of products and services is entirely dependent on the companies’ marketing efforts and marketing strategy.

For students looking for a well-paid BBA in marketing salary and a gratifying job, marketing has long been the primary choice. Market professionals receive competitive compensation and have plenty of opportunities for advancement.

With some experience, BBA (Marketing) degree holders can always benefit from fantastic professional options. In this immensely lucrative profession, job profiles range from marketing executives to the top management roles in almost all organizations.

BBA in Marketing: What is it all about?

Marketers are responsible for putting marketing ideas into practice and establishing niche markets to sell a company’s products and services. Advertising, research, and the proper implementation of a marketing campaign are also included. A marketer also forecasts expected product sales and purchases based on demand and corporate exposure. Researchers must research changing industry trends and apply them to their marketing strategy as part of their profession.

A Bachelor of Business Administration in Marketing (B.B.A.) is an undergraduate business management program. Market research and analysis, product creation, pricing, advertising, selling and distribution, and other marketing ideas are all studied in marketing.

The student will concentrate more on concepts and fields such as promotions, advertising, research, and sales as part of the marketing specialization. The whole degree program in Marketing is divided into six semesters, with the first four semesters being similar to all BBA degrees and the last two focusing on particular studies and topics in the Marketing sector.

BBA IN MARKETING: BASIC DETAILS

Name of the course: BBA in Marketing

Type of course: Bachelor’s Degree course

Duration: 3 years

Eligibility: Passed 10+2 from a recognized board

Admission: Merit Based

Marketing Specializations in the BBA

What if you could pursue a specialization in one field based on your passion? The breadth of BBA marketing has now grown to the point where it has had a significant impact on practically every part of business, and this is how marketing specializations have emerged. From technical aspects to personal marketing, hopefuls can choose from five main and most sought-after marketing specialties. For your convenience, we’ve compiled a list of the most popular BBA marketing specializations:

1.  Digital Marketing
2.  Social Media Marketing
3.  E-commerce Marketing
4.  International Marketing
5.  Public Relations

BBA IN MARKETING JOB

Due to the attractive BBA Marketing salary package and BBA placement, a huge number of students enroll in a Bachelor of Business Administration (BBA in Marketing) program. In addition, a BBA degree can be used as a stepping stone toward a Master’s degree in Business Administration. One of the most compelling reasons for pursuing a BBA is that it allows students to obtain a professional degree while still in college. It also aids in their financial settlement.

Marketing forms an integral part of the business. Skilled marketers are highly valued by businesses across the world! Some of the well-known recruiters are –

• MNCs
•  Retailers
•  Media houses
•  Brand management firms
•  Advertising Agencies
•  Event management firms
•  Market research firms
•  Industries/Manufacturers
•  Travel, tourism, and hospitality firms
•  IT firms

Earning a degree in a high-quality program opens up a world of possibilities for you. You can acquire prestigious roles at leading organizations with your marketing expertise. Apart from that, you can take post-graduate marketing courses such as MBA in marketing, MBA in digital marketing, BBA MBA integrated course, and so on after completing your BBA. In the above-mentioned firms, marketing management professionals may assume the following roles:

•  Marketing strategist
•  Brand manager
•  PR specialist
•  Marketing manager
•  Advertising professional
•  Market analyst
•  Sales manager

BBA IN MARKETING SALARY

The starting salary of a management professional depends upon several factors. Some of the prominent factors are –

• Institute from which the candidate completed the course
•  Level of education (UG, PG, etc)
•  His/her specialization
•  The domain he/she has chosen
•  Job location

In the case of a government job, on average, the starting BBA Marketing salary could be anywhere between -10 lakhs and 15 lakhs INR per annum., the salary will be as per the pay scale and grade. The average BBA marketing salary in India is between INR 3 and 9 LPA. For specialized skill sets, private corporations offer attractive wages.

Pune’s Indira Institute of Management (IIMP)

We enable students, businesses, and the marketing community to create strong ties at Indira Institute of Management (IIMP) by creating an appealing learning environment that extends beyond the syllabus.

Through the internship program, students can gain “hands-on” experience and exposure to the corporate world in many ways. They will also be able to put what they have learned in class into practice through live projects with well-known businesses.

Excursions provide participants with hands-on experience in a real-world setting and a practical perspective on a theoretical idea relevant to their area. Students benefit from industrial trips because they get hands-on experience recognizing the inputs and outputs of various business activities and procedures, which helps them bridge the gap between theoretical learning and practical experience.