BBA DIGITAL MARKETING

This three-year, six-semester professional BBA Digital Business and Marketing Course program is designed keeping in mind the rapid integration of digital media tools in diversified business sectors. This BBA specialization in Digital Business and Marketing has been structured to let the students understand the changing nature of business and marketing due to the rapid evolution of digital marketing tools. Students get exposure to learning digital marketing basics, campaign execution, and hands-on learning of all concepts in the digital business marketing field using ‘Real World Simulation'.

As the internet becomes a seamless part of the day-to-day life of a prime population, the bar for marketing touchpoints is constantly shifting and evolving.

Consumers, empowered by information, are demanding unique, value-attributed communication across platforms and mediums. This program will allow you to develop expertise in every facet of digital marketing, from strategy and organizational design to customer impact and scalable execution.

Indira Institute of Management, Pune’s BBA Program is AICTE approved course in Pune, and it is one of the Best BBA courses offered in India and we ensure every student’s growth journey and that they learn to:

• Create marketing strategies, including defining goals, planning, analyzing, developing, implementing, and evaluating plans to achieve business goals.
• Develop the ability to devise content strategies across all digital channels.
• Build effective strategies across social media platforms (Facebook, Twitter, Instagram, and LinkedIn) to engage new and existing audiences while achieving business goals.
• Capability to optimize search advertising campaigns, with a special focus on Google Ad words for end-to-end campaign management.
• Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.

COURSE OBJECTIVE OF BBA DIGITAL BUSINESS AND MARKETING

Students enrolled for the specialization in BBA-Digital Business and Marketing which is AICTE approved course in Pune develop suitable management, analytical skills, and people skills specific to the career opportunities in the field of Digital Business and Marketing sector. This program of BBA Digital Business and Marketing has been designed to allow graduates to gain the relevant competencies and skills to give them a competitive advantage when applying for employment in this sector.

• To develop the right understanding of the changing digitalization of the business environment and the role of oust types of organizations.
• To inculcate managerial and entrepreneurial attitude amongst the learners and helps them to become a successful business leader.
• To enhance leadership attitude, marketing skills, aptitude and soft skills among students to work at diverse levels in an organization
• To learn how to Plan, budget, and optimize digital marketing campaigns in a simulated landscape.
• To cultivate the right mind-set among students for taking right Business decisions in their professional life.

LEARNING OUTCOMES OF BBA DIGITAL BUSINESS AND MARKETING

• As it is an AICTE approved course in Pune Students will learn to analyze the marketing, sales operations, and digital marketing in real-time delivery.
• Students will receive cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing, and selecting digital market opportunities.
• The curriculum will be an interesting blend of theoretical and practical subjects like Data Analytics, Content Marketing, Understand Design - Based Thinking & Planning, SEO & SEM, Video and Text Blogging.
• Students will be taught to interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.

BBA Digital Business and Marketing Admission

Indira Institute of Management, Pune is one of the AICTE approved colleges in Pune and the best BBA colleges in Pune. If you are looking forward to pursuing BBA in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Digital Business and Marketing degree program which is AICTE approved course in Pune are as follows: Application for participation in the BBA Digital Business and Marketing Admission process 2024 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates' merit list will be prepared by considering their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.

For Admission in BBA Digital Business and Marketing which is an AICTE approved college in Pune, the distribution of weightage for different components will be as under

You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Digital Business and Marketing fees candidates may call these numbers - +91 020-67103936 / 909 / 902 / 911 / or visit our campus on any working day at Tathawade, Pune.

BBA Digital Business and Marketing Career Opportunities

CAREER OPTIONS & JOB PROSPECTS

After completing BBA in Digital Business and Marketing which is an AICTE approved course in Pune students have the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company.

• Pursue higher studies.
• Join CA/ICWA/CS course.
• Join Public Services
• Start your own business.
• Become a digital marketing analyst.
• Freelance as a Social Media marketer.

CAREER OPPORTUNITIES AFTER BBA DIGITAL BUSINESS MARKETING

This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.

There is tremendous scope after completing BBA in Digital Business and Marketing which is an AICTE approved course in Pune. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.

After completing BBA in Digital Business and Marketing students have the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company on a junior managerial level. Thereafter, there are numerous career options to resolve your doubt about where one can work after BBA in Digital Business and Marketing? Some job profiles with high demand and hold more important positions once the students have the required skills and experience are,

• Digital Strategist
• Business marketing manager
• SEO & SMM expert
• Content manager
• B2B business manager.
• Marketing Executive
• Inbound Marketing Manager
• Digital Marketing Executive
• Web Content Manager
• Online Reputation Manager
• E-Commerce Specialist
• Content Marketing Manager
• Digital Marketing Manager.
• Brand Manager.
• Social Media Manager.
• Online Content Developer.
• Business Analytics Specialist.
• Search Engine Optimization Specialist.
• Web Designer.
• Pay Per Click or SEM Analyst
• SEO Content Writer
• Professional Blogger.
• ENTREPRENEURSHIP OPPORTUNITIES
• Be a Freelancer
• One can offer a number of services across digital marketing avenues such as SEO, SEM, and Social Media Marketing.
• Start Digital Marketing Agency
• One can choose to offer specialized services or be a generic digital marketing services provider.
• Be an Affiliate Marketer
• Building a popular blog or a website and promoting other products or services is one of the common routes to become an affiliate marketer.

TEACHING METHODOLOGY:

IIMP is one of the best BBA colleges in Pune as it is an AICTE approved college in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes extra-curricular activities as well. Such interactive activities include

1. Use of Multimedia as an integral part of teaching pedagogy
2. Practical approach in teaching by using various teaching methods such as case studies, Role plays, simulations, multimedia, projects in addition to participative lecture method.
3. Daily Yoga, Meditation, Dance and Music sessions as a part of multi-disciplinary and enrichment programs are offered to students.
4. Add on Certificate Programs
5. Corporate games
6. Webinars and seminars
7. Doubt clearing sessions
8. Debates and Public Speaking training
9. Information on future trends in education
10. Internships with industry
11. Sessions by eminent speakers from various sectors of industry.
12. Health and Fitness activities like Yoga & Meditation.
13. Participation in other curricular and co-curricular activities outside the campus.

Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series.

Reckoned as the top BBA colleges in India as it is an AICTE approved college in Pune, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.