BBA IN CONSUMER MARKETING

BBA Consumer Marketing Overview

CONSUMER MARKETING INDUSTRY AT A GLANCE

• The appliance and consumer electronics industry are expected to double to reach Rs. 1.48 lakh crore (US$ 21.18 billion) by 2025.
• The Indian government has been encouraging consumer durable brands in India to ‘Make in India’ thereby expecting they should be self-reliant for the future; consumers too are showing an affinity towards homegrown products
• Indian appliance and consumer electronics (ACE) market is expected to increase at 9% CAGR to reach Rs. 3.15 trillion (US$ 48.37 billion) in 2022.
• The retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 25% per annum, which is likely to boost the revenue of FMCG companies
• FMCG businesses in India are planning to expand their oral care portfolio by entering new and niche categories such as mouth sprays, ayurvedic mouth cleansers and mouthwashes to meet the rising consumer demand for hygiene products.
• The FMCG sector has witnessed healthy FDI inflows of US$ 17.8 billion from April 2000 to September 2020.
• The services sector contributed 55.39% to India’s Gross Value Added at the current price in FY20.
• The Government has allowed 100% Foreign Direct Investment (FDI) in food processing and single-brand retail and 51% in multi-brand retail. This would bolster employment, supply chain and high visibility for FMCG brands across organized retail markets
• In the organized manufacturing and service sector, employment is expected to increase from the current 38 million to 46-48 million by 2022.

CONSUMER MARKETING PROGRAM INTRODUCTION

Consumers are part of the household sector and today, the household sector is one of the major sectors contributing to our GDP. Marketers are paying close attention to consumer behavior and continuously study how potential buyers act when purchasing goods or services for personal consumption. Direct-to-consumer businesses are changing the game. Today brands choose to direct their attention at consumers as opposed to pushing products through intermediaries.

The past years have faced an unpredictable job market. Though there have been massive shifts, we are still seeing growth across many industries and in many fields. Especially, within the creative, marketing and technology sectors.

So, what does studying Consumer Market mean?

Consumer marketing is defined as creating and selling products, goods, and services to individual buyers, as opposed to trying to appeal to businesses. You would have often heard about this – Fast Moving Consumer Goods. These are nothing but products that are destined for use by ultimate customers or households that cannot be done with, as their usage is on a day-to-day basis. For Example, Toothpaste, soaps, body lotions, etc. These are meant for personal consumption and the demand for such products is direct. Consumer Durables is another such category falling under the gamut of Consumer Marketing, which includes cars, electronics goods, home appliances, furniture, etc.

IIMP Pune’s 3 years program in BBA Consumer Marketing offers you all the necessary knowledge and skills to start your career in the field of Consumer Marketing. Consumer Marketing stands as a perfect amalgamation of the said sectors and comes out to be an ever-growing sector. Growing companies are focusing on acquiring new customers and retaining existing customers. Therefore, Consumer Marketing and Retail Marketing are one of the niche areas where ample dignified job opportunities are available.

COURSE OBJECTIVE

Students enrolled for the specialization in BBA-Consumer Marketing, an AICTE-approved course in Pune, develop suitable management, analytical skills, and people skills specific to career opportunities in the Consumer Marketing sector. This program of Consumer Marketing has been designed to allow graduates to gain the relevant competencies and skills to give them a competitive advantage when applying for employment in the consumer sector.

• Learn to create contemporary strategic marketing toolkits to generate consumer intelligence and plan the right strategies to market consumer goods and services
• Develop your knowledge and application of consumer behavior theories and buying behavior models
• Acquire a deep understanding of the application of marketing tools on consumer decision making
• Explore how different tactics are used to influence Consumer markets and management decisions.
• Learn about selected marketing research techniques, and how to apply these to gain real consumer insights.
• Enhance your cultural sensitivity by examining the interaction between culture and consumer buying behavior in relation to the FMCG marketing sector.

LEARNING OUTCOME

• Ability to collect, process, and analyze consumer and market data to make informed decisions.
• Ability to create branding and integrated marketing communications plans that include value propositions.
• Use effective communication skills for sales & marketing at retail outlets.
• To learn and understand consumer buying behavior patterns.
• Understanding of distribution & logistic concepts associated with FMCG Products.
• Practice critical and creative thinking to improve the decision-making process.
• Describe the different consumer decision processes and understand when to apply the appropriate process.
• Examine how individual characteristics, social and cultural factors, and situational factors influence the consumption process.

ADMISSION-

Indira Institute of Management, Pune is one of the best BBA colleges which is an AICTE approved college in Pune. If you are looking forward to pursuing BBA which is an AICTE approved course in Pune and aim to make your career in the top grossing and most employable sectors of India, then Indira Institute of Management, Pune is the right place for you. The details and process of the Admission for BBA Consumer Marketing degree program are as follows: Application for participation in the BBA Consumer Marketing Admission process 2023 is available. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates' merit list will be prepared by considering their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP.

For Admission in BBA Consumer Marketing, which is an AICTE approved course in Pune, the distribution of weightage for different components will be as under

You can apply for BBA admission Process and to know more about BBA Eligibility, BBA Admission Criteria and Process and BBA Admission Banking & Financial Services fees candidates may call these numbers +91 020-67103936 / 984 / 909 / 902 / 910 or visit our campus on any working day at Tathawade, Pune

BBA Admission Eligibility

• Higher Secondary School Certificate (10+2) or its (First Year) equivalent Examination with 40% marks from any stream. (35% for Reserved category and 40% for Open category candidate as per Maharashtra state government rules) and English as one of the Subjects.
Or
• Three-year Diploma Course (after S.S.C.) of Technical Education conducted by Government of Maharashtra or its equivalent.
Or
• Two-year Diploma Course in Pharmacy (after H.S.C.) of the Board of Technical Education conducted by Government of Maharashtra or its equivalent.
• Higher Secondary School Certificate (10+2) Examination with 45% marks and any Vocational subject at (10+2) level.
Or
• Higher Secondary School Certificate (10+2) Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidate as per Maharashtra state government rules)

Indira Institute of Management, Pune – BBA Fees Structure – 2024-2025

BBA FEES STRUCTURE 2023-2024

BBA- I

CAREER OPPORTUNITIES

The students enrolled in BBA in Consumer Marketing which is an AICTE approved course in Pune get to develop understanding of B2C marketing, key skills like typically speaking directly to a single decision-maker and other people skills specific to the career opportunities in the Consumer Marketing. This specialization is designed to equip the students with knowledge of the rapidly growing consumer sector, consumer behavior, products and services and skills required to develop customer relationships by personalizing interactions. After the three-year degree course with a specialization in Consumer Marketing, students can look forward to entry-level job opportunities in the B2C consumer market. This BBA specialization, which is an AICTE approved course in Pune, also helps in gaining in-depth understanding of consumer characteristics and help organizations improve their marketing through better consumer insight.

There are numerous job opportunities after completing a BBA in Consumer Marketing. Few of them are as follows:

• Sales Executive - FMCG
• Sales Executive - Consumer Durable
• Assistant Manager - Marketing Consumer Insights
• Assistant Manager - Marketing – FMCG
• Branding Executive / Junior Brand Manager
• Customer Relationship Executive
• Customer Care Officer
• Distribution Executive / Marketing Service Manager
• Executive in Rural & Regional Marketing
• Assistant to Category Manager
• Marketing executive - Consumer Brand
• Product Executive
• Sales and Marketing Analysts
• Marketing Executive in Consumer Banking
• Campaign Management Executive

ENTREPRENEURSHIP OPPORTUNITIES IN CONSUMER MARKETING

• Tourism
• Automobile Dealership
• Social Ventures
• Software
• FMCG Goods
• Franchising
• Food Delivery Industry/ Firms
• Education and Training
• Affiliate Marketer

CONSUMER MARKETING CAREER OPTIONS & JOB PROSPECTS

After completing BBA in Consumer Marketing which is an AICTE approved course in Pune students have the opportunity to explore the following career avenues.

• Pursue higher studies
• Brand Management
• PR/Communications
• Marketing Analysis and Growth Marketing
• SEO/SEM and E-commerce

PLACEMENT TRAINING @ INDIRA

Our Placement cell aims to provide suitable career and training to students according to their interests and capability. The interest of the students is looked into so that there will be a smooth transition into the corporate world. The institute aims to assist students for summers and final placements by arranging campus interviews for recruitments in corporate houses and to all public sectors, private sectors and MNCs. Industry experts are invited to train and develop our students to be more employable and take any challenge in the professional world.

Following are the important activities of our placement cell.

• 100% placement assistance
• Various pre-placement and placement activities to prepare our students corporate ready
• Career guidance by the experts in the field
• Industrial tie-ups for hands-on practical/ internship and certifications

ON-CAMPUS RECRUITMENT @ INDIRA

• IIMP extends career guidance and campus placement which is a gateway to an aspired career and helps students to become competent in the world of cut-throat competition.
• Soft skills development program and aptitude are provided which enhance students' potential and create maximum opportunities for the eligible in the job market.
• The on-campus recruitment at IIMP provides a convenient way for corporates to interview our students for permanent employment. The process has been jointly designed by the faculty, recruiters and students over the years and tries to optimize the interest of all.

Placement Cell at Indira Institute of Management, Pune which is an AICTE approved college in Pune frequently interacts with the corporate world, thereby developing and maintaining symbiotic relations. It undertakes various activities related to campus placement.

• Every year there are more than 350+ companies on campus.
• Leading companies from all major sectors like Retail, Manufacturing, Hospitality, IT, Consulting, Research, Telecom, Media, FMCG. FMCD, Banking, Financial Services, Financial services, Finance- Corporate, Banking and Analysis, Auto, Logistics, etc. offering excellent job profiles in Marketing, Operations, Sales, Consulting visit campus every year offering.
• Long-standing relationships and tie-ups with multinationals, Indian MNCs and Indian Corporates.

VIRTUAL RECRUITMENT

In the wake of the current pandemic situation, the Indira Group of Institutes, Pune has also adopted a virtual recruitment module. We use numerous online platforms like MS Teams, Zoom, etc. to facilitate the online placement process. Pre-placement evaluation, Group Discussions and Interviews are conducted online by the recruiters. Last year more than 90% of our management students were placed through a virtual placement process.

TOP RECRUITERS

• Dove
• L’Oreal
• Colgate
• Orio
• Nescafe
• Lays
• Maggi
• Pepsi
• Lifebuoy
• Hindustan Unilever Ltd....
• ITC Ltd....
• Nestle India Ltd....
• Britannia Industries Ltd....
• Godrej Consumer Products Ltd.
• Patanjali Ayurveda Limited.
• Dabur India Ltd
• Marico Ltd.
• Ola
• Myntra
• Voonik
• Snapdeal
• Reliance Industries
• ICICI Bank
• HDFC
• Tata Consultancy Services
• L & T

TEACHING METHODOLOGY

IIMP is one of the best BBA colleges which is an AICTE approved college in Pune because it believes in imparting holistic development of students. We, at IIMP, believe that today's students are the future of our great nation. Besides the classroom-based study, IIMP emphasizes extra-curricular activities as well. Such interactive activities include

• Use of Multimedia as an integral part of teaching pedagogy
• Practical approach in teaching by using various teaching methods such as case studies, Role-plays, simulations, multimedia, projects in addition to the participative lecture method.
• Add on Certificate Programs
• Corporate games
• Webinars and seminars
• Doubt clearing sessions
• Debates and Public Speaking training
• Information on future trends in education
• Internships with industry
• Sessions by eminent speakers from various sectors of industry.
• Health and Fitness activities like Yoga & Meditation.
• Participation in other curricular and co-curricular activities outside the campus.

Students participate in the sessions taken by speakers of national and international repute as a part of the Indira Leadership series. Reckoned as the top BBA colleges in India, we organize wellness and health sessions via Yoga & meditation. IIMP believes that a healthy body and sound mind go hand in hand for the holistic development of students.

TOP SKILL YOU WILL LEARN

• Verbal, Writing or Public speaking skills, when refined, will help you convey your message clearly and creatively, helping the aspirants capture the attention of their audience.
• Professional Communication to channelize your marketing strategy towards various consumers.
• When producing a new campaign or marketing initiative, pitching marketing plans or innovative ideas to your clients or to specific masses.
• Creativity with aesthetic sensibility
• Ability to Think out of Box and brainstorm themes for products.
• Negotiation skills
• You will be trained to read the ongoing traits and trends in the market.
• Reach to specific masses in consumer products with a result-oriented approach by managing budgets and setting prices to maximize profit and sales volume.
• Technology Skills including Email Marketing, Developing Social Media Strategy, Facilitate Consumer Relations Management (CRM).
• Reviewing websites for promoting products and services by analyzing consumer survey data with other competitors in FMCG.
• Researching and Selecting media outlets for promotional campaigns soliciting feedback from customers.
• Learning implementation of Time Management and SWOT Analysis
• Developing Delegation, Problem-Solving, Decision-Making, Presentation skills and other related organizational skills.

HOW WILL YOU LEARN?

• Industrial visits in prominent companies
• Certification oriented trainings
• Seminars, workshops by industry experts
• Case Discussions and classroom exercises
• Assignments & Presentations
• Online Interactive sessions with live streaming
• High quality pre-recorded videos for reference
• Live streaming sessions by eminent speakers from the industry.

HOW WILL YOU BE EVALUATED?

• Online quizzes
• Online assignments
• Case studies
• Mini Projects
• Online exams
• Remedial classes