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Which one is a better choice: MBA marketing or MBA Services Management programme?

Published on June 02, 2023 | Leave a response



Which one is a better choice: MBA marketing or MBA Services Management programme?

The environment of management and marketing is changing dramatically. The jobs associated with management and marketing, such as promoting, advertising, and selling a brand, product, or service, may appeal to those with a more artistic bent even though they cover nearly every area of a firm.

People with an analytical mindset, on the other hand, might prefer to specialize in the management side of things, making sure that businesses are run efficiently behind the scenes and that everything is in place or functioning as it should.

Check out the following professions that might be perfect for you if you have a creative streak or an analytical attitude (or both!).

MBA Marketing

A 2-year MBA in Marketing programme typically prepares students for careers in the industry. Marketing manager, brand manager, sales manager, and digital marketing manager are a few possible professional paths. One method to enhance your marketing abilities and comprehend consumer behaviour is to pursue an MBA in marketing. It is an MBA (Masters in Business Administration) concentration or specialisation. You take specific courses including those in marketing management, salesforce management, new product strategy, and international marketing.

CourseMaster of Business Administration (MBA) in marketing
Duration1-2 years
LevelPost-Graduate
Minimum Qualification required50% marks in Bachelor’s
Admissions ProcessEntrance Exam + Bachelor’s degree. Other MBA application components that are taken into consideration are GPA, Letter of recommendations, resume, essays, and extra-curricular activities.
Popular entrance examsGMAT, GRE, and CAT
MBA Marketing coursesMarketing research and design, digital marketing, product development, marketing strategy, salesforce management, and many more
Top MBA Marketing universitiesNorthwestern University, University of Pennsylvania, University of Michigan, Stanford University, Harvard University, New York University, Duke University, and University of Chicago
Average Salary9-12 lakhs
MBA Marketing jobsSales manager, marketing manager, media planner, research analyst, brand manager, market research analyst, digital marketing manager, and many more
SkillsStrategic thinking, communication skills, leadership skills, interpersonal skills, and many more
Top recruitersCapgemini, Reliance industries limited, Tata communications Ltd, EY, Amazon, Deloitte, Nike, Google, H&M, KPMG Strategy, and many more
Employment opportunities – IndustriesTechnology, healthcare, digital media, business development, consumer packaged goods, consulting, and many more

MBA in Service Management

You’re understanding and abilities to manage a company's services will be enhanced by your graduate degree in MBA Service Management. A service management MBA can be applied in many different situations. You don't have to have a background in management to use it; it can be used in a range of industries. About this degree, these are some facts. For service management, it is the most commonly recognised degree. An MBA in service management comes with a lot of advantages.

Both governmental and private businesses offer graduates the opportunity to begin a career in service management. The following positions are open: Manager, Online Media Analyst, Sales/Business Development Manager. If you have experience in any of the aforementioned fields, service management may be a fantastic fit for you.

CourseMasters of business administration in Service Management
Duration2 years
LevelPost-Graduate
EligibilityGraduation in any field from a recognized university with aggregate marks of 50% for general category.
Admission ProcessEntrance Examination
Average SalaryINR 3,00,000 to INR 12,00,000/-
Top Recruiting CompaniesAmazon, Asian Paints, Barclays Capital, ESSAR Group, Ebay, Flipkart, Google, Snapdeal, Jabong, Oracle, Infosys, Accenture, HCL, Reliance Power, IBM, Yahoo, Global Logic, TV9, Zee News etc.
Top Recruiting SectorsInsurance Companies, Research & Consultancy Firms, Banks, Finance Institutions, Academic Institutions, ICICI Bank, Educational Institutions, Media Companies, Risk Management & Operations Companies, Facility Management Services, Event Management Companies, and such.
Job PositionsOperations Manager, Director of Performance Manager, Director of Process Manager, Sales/Business Development, Director of Services Manager, Security Officer, Account Manager, Manager, Professor, Service Managers, Online Media Analyst, Manager, Management Trainee, Operations Manager, among others.

What are the benefits of the MBA (Service Management) programme?

Those with an MBA in service management have many career options.

A graduate with an emphasis in information technology will be able to manage the security and accessibility of a company's IT infrastructure.

In this industry, an MBA can open up a variety of different work prospects, including Product Manager. For the development and introduction of new products and services, product managers work closely with the teams in charge of finances, development, marketing, and customer service.

Those with a degree in service management might anticipate a respectable starting pay.

Operations manager, director of process and performance management, and security officer are just a few of the positions that a service management MBA may help you land. Some individuals pursue careers as internet media analysts or business managers in the entertainment or media industries.

ICMS offers an MBA in service management.

Indira College of Management Studies offers a premier MBA (Master of Business Administration) programme in Pune. In order to provide a dynamic learning environment, we go above and beyond as with any other educational experience. A global study tour is one approach to accomplish this learning, where you can learn from business executives and gain real-world experience. Through our collaborations with renowned academics and industry leaders from around the world, you can learn crucial skills like negotiating, design, decision-making, and creative thinking, as well as innovation management.

We can't wait for you to come to one of our institutes and have a life-changing learning experience. For further details on our programmes, colleges, the application process, and course prices, kindly visit our websites.

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