The digital landscape has transformed their marketing operations and reached their target audience. If you are passionate about the ever-evolving digital marketing world then consider pursuing a BBA in Digital Marketing degree, this blog is for you! We will delve into the various BBA Digital Marketing Subjects you can expect to encounter throughout this exciting program.
BBA Digital Marketing Subjects Semester and Year Wise
A BBA in Digital Marketing program typically has three years duration, this program equips students with a comprehensive understanding of core marketing principles and specialized digital marketing skills. The curriculum is often structured with a mix of general business foundation courses and specialized BBA Digital Marketing Subjects introduced progressively throughout the semesters. Let us explore the subject's semester-wise breakdown to give you a clearer picture.
BBA Digital Marketing Subjects in First Semester:
This first semester lays the groundwork for your journey into the exciting digital marketing domain the essential BBA digital marketing subjects are as follows:
- Business Communication: Persuasive communication skills are a cornerstone of success in any marketing role, and this BBA Digital Marketing Subject equips you to excel in this area.
- Financial Accounting: Understanding financial statements allows you to analyze marketing campaign performance and measure return on investment (ROI).
- Human Values and Ethics: As you delve deeper into the digital marketing world, understanding ethical considerations and responsible practices is crucial for building trust and fostering positive brand experiences.
- Introduction to Media and Computer Applications: This course lays the groundwork for your understanding of the various digital channels and platforms used in marketing campaigns, equipping you with the foundational skills to navigate the digital marketing landscape effectively.
- Financial Services & Institutional Supports: Understanding financial structures and funding mechanisms is essential for planning and executing successful marketing campaigns within budgetary constraints.
BBA Digital Marketing Second Semester Syllabus
- Economics for Managers: You will delve into economic principles that influence consumer behavior and market trends.
- Quantitative Techniques for Management: This course equips you with data analysis skills vital for measuring marketing campaign effectiveness.
- Cost and Management Accounting: Understanding cost structures helps you evaluate the financial feasibility of digital marketing campaigns.
- Social Communication: This BBA digital marketing subject explores the dynamics of social interaction within the digital marketing context.
- Behavioral Science: This BBA digital marketing subject helps you Learn about consumer behavior patterns and allows you to tailor marketing messages for maximum impact.
- Environmental Studies: Understanding the environmental impact of digital marketing practices helps you execute your marketing campaigns with responsible marketing strategies.
BBA Digital Marketing Third Semester Syllabus
- Management Information Systems (MIS): You will understand information systems used to manage and analyze marketing data.
- Organizational Behavior: This course explores human behavior within organizations. This BBA Digital Marketing Subject helps you build effective marketing teams.
- Content Marketing: This BBA Digital Marketing Subject equips you with the skills to create compelling content that attracts and engages audiences.
- Analysis & Design of Business System: This BBA digital marketing subject helps you analyze and design marketing systems for optimal campaign performance.
- Managerial Economics: This BBA digital marketing subject applies economic concepts to marketing decision-making, such as pricing strategies and market segmentation.
BBA Digital Marketing Fourth Semester Syllabus
- Entrepreneurship Development: Understanding the intricacies of running a digital marketing agency is one of the benefits of BBA digital marketing subjects.
- Event Production: This course falls under the umbrella of BBA digital marketing subjects and equips you with the skills to leverage events for effective BTL marketing campaigns.
- Leader Skills and Managerial Effectiveness: This BBA digital marketing subject helps you develop your leadership skills to manage and motivate marketing teams effectively.
- Small Business Management: Relevant for those who want to freelance digital marketers. Understanding the nuances of small business management complements the BBA digital marketing subjects and prepares you for a freelance career.
- Project Management: This essential skill helps you manage digital marketing projects efficiently and meet deadlines.
- Digital Marketing & E-commerce: This core BBA Digital Marketing Subject dives deep into the strategies and tactics used in online marketing and e-commerce.
BBA Digital Marketing Fifth Semester Syllabus
- Visual Design: Develop your visual communication skills to create impactful marketing graphics and design elements.
- Public Relations (PR): Understand the role of PR in building brand reputation and managing online communication.
- Marketing Management: This core course explores the fundamentals of marketing principles and strategies.
- Cyber Security: In BBA digital marketing subject, you will learn about cybersecurity threats and best practices to protect customer data within digital marketing campaigns.
- Communication Theory: This BBA digital marketing subject delves into communication theories, crucial for crafting effective marketing messages.
- Tools in Digital Marketing & E-commerce: This BBA digital marketing subject will help you understand various MarTech tools used in the digital marketing domain.
BBA Digital Marketing Sixth Semester Syllabus
- Social Media Marketing (SMM): This core BBA Digital Marketing Subject empowers you with the skills to leverage social media platforms for effective marketing campaigns.
- International Business Management: Through this BBA Digital Marketing Subject Gain insights into international marketing strategies and cultural considerations relevant to the global digital landscape.
- Change & Innovations Management: Learn how to adapt and implement innovative marketing strategies in a constantly evolving digital landscape, identify emerging trends, analyze their potential impact, and develop strategies to leverage them for competitive advantage.
- Digital Media Analytics: This BBA Digital Marketing Subject delves into the data analytics world specifically to digital marketing campaigns. You will learn how to track website traffic, analyze user behavior, measure campaign performance, and leverage data insights to optimize your marketing efforts.
- Reputation Management: This BBA Digital Marketing Subject is paramount for businesses. This course explores strategies for managing brand reputation online, including monitoring social media sentiment, handling negative reviews, and building positive brand advocacy.
By the end of the sixth semester, you will have a comprehensive understanding of the various BBA Digital Marketing Subjects and possess the practical skills necessary to excel in the digital marketing field.
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