BBA MASS MEDIA MANAGEMENT

BBA Mass Media Management Overview

BBA in Mass Media Management is a course which is an AICTE approved course in Pune designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.

The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.

Scope of Mass Media Management-

Over the years, there has been a phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, social media, there has been an impeccable growth in the future of Mass media.

As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.

A journalist today might have an option to write for Newspaper, TV Channel or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or filmmakers do not just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to global masses.

Course Objectives

• A foundation for understanding the communication and media studies discipline that prepares them to focus on the humanistic aspect of media and its impact on society
• Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
• Curiosity, creativity, and intellectual risk-taking
• Critical thinking skills, effective oral and written communication skills, and the ability to create works of high quality
• An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
• To enable the students to integrate various functions with organizational goals and strategies

Course Outcomes

• Curriculum structure provides students with an integrative core of courses in theory, history, technology production, and hands-on practice in digital media.
• Students can write for a variety of mass media, including news stories, press releases, and advertising copies, following accepted journalistic standards.
• Students will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
• They learn Critiquing, analyzing, and synthesizing dominant views, including careful reading of key texts.
• Learning to apply conceptual tools in profession and working collaboratively and constructively together.

Some of the Special features of our course are:

• Students get a fair practical and theoretical experience of all means of communication with a sturdy base developed in Business Administration.
• Exposure to meet and get trained by Profound and Trained faculty from the industry
• Understanding news writing and different structures of news writing, the importance of editorial, arrangement and style of presentation and the software involved in print journalism.
• In addition to training as writer/directors, students will become proficient in other production and postproduction skills (camera, lighting, sound, editing) and could enter careers in the entertainment industry, broadcasting, journalism, art, advertising, and arts management.
• Be able to determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.

How does our BBA in Mass Media Management course add to your Personal development?

• Creative Thinking – You learn to produce unconventional and innovative ideas, find solutions to different circumstances, and enhance your intellectual thinking.
• Technological Indulgence – You aspire to equip yourself with the latest technology, join in endeavors of the changing media tools and adapt to modern versions of technology sometimes.
• Embrace Change – You learn to understand the media industry with a wider perspective and start embracing the profession both ethically and commercially.
• Managing Diversity – You develop a global cultural aptitude, study various emotional intelligence, and learn to effectively negotiate and collaborate.

ADMISSION

The details of the BBA admission process are as follows: Application for participation in the BBA which is an AICTE approved course in Pune's admission process 2024 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates' merit list will be prepared by considering their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.	Component	IGI Weightage
1	10th Marks	30%
2	12th /Diploma Marks	30%
3	Personal Interview	40%

To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no.+91 020-67103936 / 909 / 911 / 902 / or visit our campus on any working day at Tathawade, Pune

Eligibility

• A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.
OR
• Three Years Diploma Course after S.S.C. i.e., 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
OR
• Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

Indira Institute of Management, Pune – BBA Fees Structure – 2024-2025

BBA- I

CAREER OPPORTUNITIES

BBA in Mass Media Management as a specialization is an AICTE approved course in Pune designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills, and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media domain based on principles and practices of media aesthetics for a specific target audience.

Successful competition of BBA in Mass Media Management which is an AICTE approved course in Pune opens an ocean of opportunities in the mass media industry which is growing at a tremendous pace. Students can choose to become a T.V. personality, news anchor or reporter or manager of media houses. They can become an event manager or enter the film industry as a producer or in other allied positions.

As a graduate in BBA in Mass Media Management which is an AICTE approved course in Pune, students can join a media house, film production house, an advertising agency or event organizing company as a management trainee. And after gaining ample experience and skill they can expect to rise on the ladder for senior positions in the organization or one can set up his/her own venture.

What are the Career Options after Mass Media Management Course?

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. There is a great demand for candidates in departments of various-

• News channels or Newspapers
• Media Houses
• Radio Broadcasting Corporations
• Advertising Agencies
• Social Media Agencies.
• Film Production Houses
• PR (Public Relations) Agencies
• Corporates and MNCs
• Event Management Agency

Depending upon your personal inclination you could work as a-

• Radio or TV Announcer
• News Reporters
• PR Specialist
• Corporate Communication Officer
• Creative Manager
• Advertising and Branding Manager
• Video Editor
• Journalist
• Event manager
• Film/Theatre Director
• Cinematographer
• Photographer
• Film/Television Production Manager
• Script/Screenwriter
• Creative director
• Social Media Expert
• Content Writer or Copy Writer