A one-year postgraduate degree known as the PGD, or Post Graduate Diploma in Digital Marketing, instructs students in content planning, search engine optimization, search engine marketing, and email marketing. A Bachelor's Degree or its equivalent in the relevant area from a recognized Institute of Digital Marketing is required of applicants.
This program has competitive admission, which is determined by a combination of merit and entrance tests. On the other hand, certain digital marketing institutions could need an interview before allowing admission. The PGD in Digital Marketing curriculum includes classroom instruction, computer lab work, introduction to digital marketing, website creation and planning, digital media planning and buying, the art of pitching, client-oriented strategy, and more.
Students will learn how to build a website, improve SEO, track Google Analytics, run sponsored advertisements, use social media (Facebook, Twitter, Instagram), use email marketing, and build funnels as part of a Digital Marketing course. Through courses in digital marketing, students can also learn how to contact customers and advertise their products. Since the majority of people spend their time online, digital marketplaces have grown in popularity.
Duration of the digital marketing course
The length of a digital marketing course may change based on its level. The fundamental training begins with a three-month program. The duration of the advanced courses can be six months. People who desire to specialize in digital marketing can take certain courses. The length of these courses' digital marketing programs ranges from 8 to 12 months.
This program's admission is difficult and based on a combination of merit and entrance examinations. Some Digital Marketing institutes, on the other hand, may require an interview before admitting students. The PGD in Digital Marketing curriculum includes classroom study, computer lab work, Introduction to Digital Marketing, Website Creation and Planning, Digital Media Planning and Buying, Art of Pitching, Client-Oriented Strategy, and other topics.
Generally, these courses are designed to be completed within a relatively short time frame, ranging from a few months to a year. The duration of a Diploma in Digital Marketing course can vary depending on the institution and the specific program. Here are a few common options:
3 to 6 Months:
Some diploma programs in digital marketing are structured to be completed within 3 to 6 months. These programs often focus on providing essential skills and knowledge in a condensed format.
6 to 12 Months:
Many diploma programs offer a more comprehensive curriculum and are designed to be completed within 6 to 12 months. These programs might cover a broader range of topics in digital marketing and allow for a more in-depth exploration of the subject.
Part-Time or Online:
Some institutions offer part-time or online diploma programs, allowing students to study at their own pace. These programs might extend over a longer duration, such as 12 to 18 months, to accommodate students who are working or have other commitments.
Intensive Bootcamps:
There are also intensive digital marketing boot camp-style programs that can be completed in a matter of weeks. These programs are highly focused and immersive, requiring a significant time commitment during the duration of the course.
Some career prospects for a PGD in Digital Marketing include SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, and Paid Media Executive. A PG Diploma in Digital Marketing typically pays between INR 2.5 lac and INR 5 lac per year, depending on the company.
After completing a PG Diploma in Digital Marketing program, one can find employment with renowned companies like Twitter, Facebook, Amazon, Accenture, Wipro, WebFX, Max Audience, and Gozoop.
It's important to note that the specific duration can vary between different institutions, and you should check with the educational provider offering the diploma program for accurate information. Additionally, the content covered in these courses can vary widely, so be sure to review the curriculum to ensure it aligns with your learning goals and career aspirations. Indira Institute of Management is one of the best institutes in Pune for pursuing a diploma in digital marketing. I recommend visiting the official website of Indira Institute in Pune or contacting the institute directly for the most accurate and up-to-date information about the PGD in the digital marketing program, including admission requirements, curriculum, faculty, and any other relevant details. You can also look for online forums or social media groups dedicated to higher education in India to see how well other students have shared their thoughts or experiences with this program.
FAQs’
Q1. Is Digital Marketing a viable career option in India?
Yes, internet marketing is a lucrative profession in India. More than half of consumers learn about brands through social media news feeds. Because of the growing popularity of the power of online content and advertisements, there is a significant need in the market for digital marketing specialists.Q2. Where can I find out more about Digital Marketing?
Enrolling in a reputable digital marketing school is the best approach to learning digital marketing skills. Indira Institute of Management is a top-rated institute in Pune that guarantees 100% placement.Does digital marketing have a future?
The internet is changing, and the future of digital marketing appears bright and secure. Almost 77% of businesses worldwide have already employed the top content marketing tactics, and more are anticipated to join the list in order to carve out a niche in the digital world. Demand for innovative and cutting-edge digital marketers is increasing, and this trend is projected to continue.
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