BBA in Consumer Marketing Entrance Details, Step By Step Guide.

Instead of attempting to appeal to corporations, consumer marketing refers to the process of developing and selling products, goods, and services to individual consumers. You've probably heard a lot about fast-moving consumer goods. These are only items that are intended for use by final consumers or homes and cannot be discarded because of the regularity of their use. For instance, soaps, body creams, toothpaste, etc. They are intended for individual consumption, and there is a clear market for such goods. Another category included in the broad definition of consumer marketing that also covers automobiles, electronics, furniture, household appliances, etc. is consumer durables.

The three-year BBA Consumer Marketing program at IIMP Pune provides you with all the information and abilities you need to begin a career in this area. Consumer Marketing is a wonderful fusion of the aforementioned industries and is consistently expanding. Developing businesses prioritize gaining new clients as well as keeping their current clientele. Thus, one of the specialty industries with a lot of respectable work prospects is the consumer and retail marketing.

Eligibility criteria

• Candidates who have passed 12 th grade or its equivalent Examination with 40% marks from any stream. (35% for Reserved category and 40% for Open category candidates as per Maharashtra state government rules) and English as one of the Subjects.
• Candidates who have a Three-year Diploma Course (after S.S.C.) of Technical Education conducted by the Government of Maharashtra or its equivalent.
• Candidates with a Two-year Diploma Course in Pharmacy (after H.S.C.) of the Board of Technical Education conducted by the Government of Maharashtra or its equivalent.
• Candidates with Higher Secondary School Certificate (10+2) Examination with 45% marks and any Vocational subject at (10+2) level.
• Candidates who have passed 12th Vocational (MCVC)- Minimum Competency based vocational course Examination with 45% marks (40% for reserved category candidates as per Maharashtra state government rules)

Admission Process

• Eligible candidates desiring BBA admission are required to apply online on the desired college website.
• BBA admission will be granted to candidates based on the merit list.
• Candidates' merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance
• Followed By GDPI.
• The distribution of weightage for different components will be as under:

advantages of earning a BBA in sales and marketing

A thorough understanding of the most recent methods and tactics in the disciplines of marketing and selling is provided through the Bachelor of Business Administration (BBA) program in Sales and Marketing. Students who complete this degree program are prepared to work as professionals in the teaching, media, sales, and advertising industries. A BBA degree typically costs between five lakh and one lakh rupees in course fees. Graduates have a wide range of professional options and can continue on to earn an MBA.

Students with a BBA in Consumer marketing degree learn to comprehend the various aspects that influence a company's performance. Students learn how to influence consumer behavior and do market research. Students engage with professionals in the field while working on assignments from the real world. This enables them to understand the theory and fundamentals of the marketing process first hand. Students also learn how to evaluate and use computer technology and real-world case studies. Additionally, they create and deliver marketing plans and strategies.

Also, students study how consumer habits are evolving. Advertising, consumer behavior, social media marketing, and market research are some of the subjects covered in the course. The nature and application of marketing and management are made clear to BBA students. The BBA program prepares students for careers in marketing management, retail, and other industries. They also acquire a global perspective that aids in their development as leaders in the fields they choose. Also, they have the qualifications and experience required for employment.

Career Prospects

Business-to-consumer (B2C) marketing knowledge, crucial communication abilities (such as speaking clearly to a single decision-maker), and other soft skills pertinent to the field's job opportunities are acquired by students majoring in business administration with a focus on consumer marketing. The objective of this specialization is to give students the information, talents, and skills they need to develop connections with consumers through tailored interactions, as well as knowledge and understanding of the rapidly growing consumer sector, consumer behavior, products, and services. After completing the three-year Consumer Marketing concentration degree program, graduates can anticipate employment opportunities at the entry-level in the B2C consumer industry. Additionally, this BBA focus helps firms improve their marketing through a deeper understanding of consumer characteristics. Upon completion of the BBA in Consumer, there are a lot of work prospects. A few of them are listed below:

• Sales Executive - FMCG
• Sales Executive - Consumer Durable
• Assistant Manager - Marketing Consumer Insights
• Assistant Manager - Marketing – FMCG
• Branding Executive / Junior Brand Manager
• Customer Relationship Executive
• Customer Care Officer
• Distribution Executive / Marketing Service Manager Executive in Rural & Regional Marketing
• Assistant to Category Manager
• Marketing executive - Consumer Brand
• Product Executive
• Sales and Marketing Analysts
• Marketing Executive in Consumer Banking
• Campaign Management Executive

Future Scope:

As technology has made life for others significantly more innovative and convenient, it goes without saying that technology will be solely responsible for consumer marketing in the future. Growth in the industry is ongoing. Because of it, the concept might develop and it became more challenging for firms to pinpoint the right target consumers. Consumer marketing is and always will be the type of marketing that thrives and offers room for future growth.