Digital marketing is widespread among businesses in the modern digital era across all countries who want to succeed online in a crowded market. A PGDM degree in digital marketing gives you professional options in the expanding field of digital marketing, which is very competitive nowadays.
In India, there is a huge potential for digital marketing. The potential for digital marketing is growing as mobile devices and applications are used more frequently for social media and information access. Students select the PGDM program in digital marketing for this reason.
The 21st century is still a time of technological advancement, thus success in business requires a grasp of digital marketing strategies and tactics. The following are some reasons for choosing a career in digital marketing:
Read more: PG Diploma in Digital Marketing Benefits
1. The Future of Marketing Is in Digital Marketing
Because of its rapid growth, "Digital Marketing" will likely become merely "Marketing" in the near future. We are surrounded by digital devices like smartphones, tablets, smart TVs, smart automobiles, and now smart homes. Before you start to reject this claim, let me assure you that it is true. Additionally, research that indicated that Americans now watch more digital media than television confirms that our usage of digital content has dramatically increased recently. Businesses, governments, organizations, non-profits, and communities are currently pouring vast sums of money into attracting, engaging, and targeting their audiences.
2. Simple to Learn
Is coding required to understand digital marketing? is one question that you might be asking. And NO is the response. Digital marketing is a completely non-technical subject that is simple to understand and learn.
The only need for pursuing a career in digital marketing is to have some familiarity with the internet. Because it significantly increases the amount of science and analytics in marketing, an MBA or BBA can unquestionably carry out the methodology.
There are no prerequisites for taking the digital marketing course because it is more based on your interests. To begin a career in this profession, you do not need to obtain a second degree or attend college. It is simple to enter the sector.Digital marketing is an excellent option if you want to start a new profession.
3. Rapid expansion results in high demand and limited supply.
According to statistics, the digital marketing sector is expanding at an exponential rate, particularly in India. 80% of companies raised their budget for digital marketing as of 2021. The number has not decreased but rather is increasing as of 2022. A recent study conducted by specialists found that in 2022, digital marketing will create 1.5 lakh jobs. The startlingly enticing aspect is that the beginning salary for specialists in digital marketing is between Rs. 4.5 and 5.5 lakh.
4. Outperform the Competition
Businesses require experts who can assist them in growing their enterprises and boosting leads, revenue, and profits. With regard to the present state of marketing, traditional marketing or older methods cannot do that. A digital marketing specialist will have an advantage over the competition in the fight to get the best since he can provide the best ROI for the sector with a little corporate budget. A digital marketing specialist is naturally creative since he can research and design the ideal advertising networks for the benefit of his business. As a result, his inventiveness and expertise will help him compete.
5. You Can Examine Various Industries
Learning digital marketing is the best course of action if you want to change careers or want the flexibility to do so. Every industry in the world may benefit from digital marketing. In every industry, from healthcare to fashion, from education to services, the need for digital marketing is still present. You can effectively apply yourself and develop a successful career in any industry with the aid of digital marketing.
6. Employment Options for Freelancers
You can choose to work for an organization or be your own boss by choosing to do freelance digital marketing work from home. A strong internet connection is all you require.
Salary after completing a course in digital marketing
What does a digital marketer make each month? A digital marketing executive typically earns a salary between Rs 12,000 and Rs 22,000 per month in India. A digital marketer's base pay varies depending on their specialization and year of experience. Digital marketing courses include a variety of topics, including social- Media, Search Engines, Paid Campaigns, Email Marketing, and more. Is the pay in digital marketing good? Yes, digital marketing salaries range from INR 5.4 to INR 8 LPA annually.
| Job Role | Average annual salary |
|---|---|
| Content Writer | ₹2.5 – 5 Lakhs |
| Pay Per Click or SEM Analyst | ₹2.5 – 6 Lakhs |
| Content Marketing Specialist | ₹2 – 4 Lakhs |
| Social Media Manager | ₹3 – 4 Lakhs |
| SEO Specialist | ₹2 – 4 Lakhs |
| Digital Marketing Manager | ₹4 – 18 Lakhs |
Join the famous education hub, the SCES-Indira group, to ensure that you will have a great placement chance. After you finish your diploma in digital marketing education, IIM Pune guarantees you interviews with hiring managers. If you need any assistance; we suggest you reach out to your admission counsellor or write to pg.diploma@indiraiimp.edu.in
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