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Advanced Diploma in Digital Marketing (ADDM)

Level: Undergraduate

Intake : 50 Seats

Assessment Pattern: Credit with Semester

Starting: 1st September 2020

Study Mode: Full Time (Classroom and Online)

Location: Pune

1. Introduction:

There has been a paradigm shift in the way businesses are managed today. Digital marketing strongly and positively impacts the business. It allows companies to compete with corporations, as well as smaller companies, with modest budgets. It can be expected that future digital promotions will exceed all conventional marketing techniques. Many organizations have already experienced the advantages of digital marketing over traditional marketing to have an edge over their competitors.

2. About the Course:

The Advanced Diploma in Digital Marketing (ADDM) program trains the students in understanding the volatile market, uncertainty in the outcome in complex situations in the digital era. This one year program enables the students to be confident of any challenges in the digital marketing world. They acquire the required skills and knowledge to become an efficient professional in the field of digital marketing. The students learn the practical application of digital marketing tools and techniques to be used effectively for various marketing activities. It involves marketing mainly on the internet, mobile phones, display advertising, social media marketing, etc. Looking at the current trends, it is the need of the hour for organizations to have professionals who can handle the digital marketing activities for their core marketing function. In this context, the ADDM program aims to enrich the dimension of skilling and training future digital marketing professionals.

3. Why Digital Marketing?

All the Businesses are changing their plans of action into the digital one, and amplifying existing marketing strategies with digital advertising techniques since the target audience has become technologically savvy and the current situation demands the digital platform do the marketing to survive in the market. With most of the activities are done online, the importance of digital marketing is growing day-by-day. Considering the current situation, the corporates have adopted digital marketing as one of the significant platforms to reach out to the target audience with the least cost. Acquiring the required skills and knowledge in the field of digital marketing helps in the employability of the students in different functional areas and establishes the start-ups.

4. Why Great Learning? / Why ADDM in IIMP

Indira Campus is one of the finest Management and IT education infrastructures in the country. Some distinctive features of our campus:

  • 40,000 sq. ft. built-up space• Modern classrooms, syndicate rooms & conference center
  • 400 seating capacity air-conditioned auditorium
  • 150 seating capacity air-conditioned convention center
  • Wi - Fi broadband internet
  • Well-equipped and maintained computer laboratories
  • 100% placement assistance
  • Career guidance by the experts in the field
  • Various pre-placement and placement activities to prepare students for the industry
  • Industrial tie-ups for hands-on-practical training/ internship and certifications
  • Industry-driven comprehensive curriculum

5. Program Outcomes/Key Program Takeaways

The course will enable the participants with a comprehensive knowledge of the opportunities available in digital marketing channels and help them learn, how to develop an integrated digital marketing strategy, from formulation to implementation by using popular digital marketing tools and channels.

The program courses are designed to enhance students’ career opportunities across a range of disciplines


Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Who is this Program for?

  • General marketing professionals who want to leverage digital marketing tools and boost their career growth
  • Freshers who want to make a career in digital marketing
  • Business owners who want to leverage the power of digital channels and take their business to the next level

Eligibility

Any Graduate or appearing for the final year of graduation

Fee Details:

Payment options

Rs.75,000/- per annum. Payment can be made through cheque, online payment through NEFT

Examination:

Students will have to appear for an Online/ Conventional Examination for all the courses including the practical exams. The project report will be submitted at the end of the curriculum.


Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Advanced Diploma in Digital Marketing (ADDM)

SEMESTER I

Course Code Course Title Credits Evaluation
Internam External Total
DM -101 Introduction to Digital Marketing 4 50 50 100
DM -102 Marketing Managemnt 4 50 50 100
DM -103 Deep Diving into the core of Digital Marketing 4 50 50 100
DM -104 Tools in Digital Marketing 1 (SEO & SEM) 4 50 50 100
DM -105 Social Media Marketing 4 50 50 100
DM -106 Email Marketing 4 50 50 100
24 300 300 600

SEMESTER II

Course Code Course Title Credits Evaluation
Internam External Total
DM -201 Tools in Digital Marketing 2 -Youtube Marketing & Facebook Marketing 4 50 50 100
DM -202 Linkedin Marketing & Display Advertising 4 50 50 100
DM -203 Web Analytics 4 50 50 100
DM -204 Soft Skills 4 50 50 100
DM -205 Industry Internship 20 200 200 400
36 400 400 800
Total 60 700 700 1400


Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

Employability

  • Start a career in the digital marketing area
  • Give a boost to your current marketing job
  • Work from home as a freelance marketer
  • Take your business online and let it grow

Career Opportunities / Placement Pathways

The demand for digital professionals is increasing day-by-day. The opportunities for working professionals are endless and the right skills open up a career path that leads to satisfying, lucrative, and exciting. The careers many students and working professionals are interested in include:

  • Web Analytics Manager
  • Creative Director
  • Mobile App Developer
  • Interactive Marketing Manager
  • Head of Digital
  • Chief Experience Officer
  • Digital Marketing Manager
  • Content Strategist
  • Virtual Reality Developer
  • SEO and SEM Specialist
  • User Experience Designer
  • Data Analysts
  • Email Marketing Specialist
  • Internet of Things Marketing Specialist etc.

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

OUR FACILITIES

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

HOSTEL

IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

CANTEEN

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

CLASSROOM AND SEMINAR ROOMS

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions

The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

LIBRARY

The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT INFRASTRUCTURE

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



Our Staff

Dr. Digamber K Sakore
Associate Professor

Qualification:B.Tech and PGDM from IIM Ahmedabad

Industrial Exp:: -

Academic Exp: 25 years

Research Papers: 1


Mr. Pranav Kale
Independent Marketing Consultant

Qualification:MBA, (B.E. Electronics and Telecommunication)

Industrial Exp:: -

Academic Exp: 7 years

Research Papers: 0


Mr. Swapnil Narake
Senior Manager- Digital Marketing/ Digital Marketing Trainer

Qualification:MBA, MDP from IIM-Bangalore in Digital Marketing

Industrial Exp:: -

Academic Exp: 12 years

Research Papers: 0


Mr. Shantanu Gurjar
IT Project Consultant

Qualification: Master's Degree in Strategic Marketing Management Electronics & Telecoms Engineer

Experience: 6 years

Areas of Interest: Digital Marketing

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Contact Us

Address

85/5-A, “TAPASYA”, New Pune-Mumbai Highway, Tathwade, Pune – 411 033

Phone Number:

Email:

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