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BBA

Level: Graduate

Intake : 240 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2020

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033


The only permanent thing that one comes across in today’s business environment is change. The movers and shakers of the business are themselves getting moved and shaken. The rapid change and the evolving situation brings its own set of problems and opportunities. For optimal solution and leveraging of opportunities, business houses require people who are not only better skilled but have problem solving mindset. Therefore, it becomes quintessential on the part of B-school to inculcate the mindset and arm the future managers with appropriate skills. Bachelor of Business Administration is designed to address this need of those who wish to enter corporate world after graduation or want to venture into their entrepreneurial journey.

The programme structure of BBA is basically designed to create right understanding and awareness regarding various business systems. This course will cultivate desired business acumen amongst the students. This program is designed with specific objectives of developing skills, aptitude and awareness amongst the students as to prevailing business system that governs various types of business organizations. The course structure is divided into three parts which are interlinked in a systematic manner so as to maintain a right flow and consistency in teaching–learning process and method of evaluation for every topic as mentioned in the syllabus.

The present program will develop entrepreneurial attitude and ability to think independently and take rational and appropriate decisions at various levels of management. It also aims to develop professional and managerial attitude, skills and to develop managerial leadership amongst the youth.

Currently IIMP- BBA offers three specializations-

  • BBA in Banking and Financial Services
  • BBA in Digital Business and Marketing
  • BBA in Mass Media Management

Course Objectives

BBA is a professional program inculcating managerial and entrepreneurial attitude amongst the learners and helps them to become a successful business leader. It is basically a leadership development program for enhancing leadership abilities, cognitive capacities and cultivating rational business vision.

  • To develop right understanding about the changing digitalization of business environment and role of various types of organizations
  • To enhance leadership attitude and aptitude among students to work at different levels in an organization
  • To cultivate right mindset among students for taking right decisions in both personal and professional life
  • To develop a right understanding regarding various financial institutions and agencies governing various aspects of business
  • To develop the keen interest for offline and online communications in the digitalized world

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

EXPLORE OUR OTHER COURSES

PGDM
MBA

The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.

Component

IGI Weightage

1

10th Marks

30%

2

12th /Diploma Marks

30%

3

Personal Interview

40%

To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune

Eligibility

A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.

OR

Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

OR

Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

EXPLORE OUR OTHER COURSES

PGDM
MBA

The BBA course is a three years full time course offered at IIMP, an autonomous institute affiliated to Savitribai Phule Pune University, Pune (SPPU) and is run in six semesters. The first semester is common to all and specialization starts from 3rd semester. The subjects taught are classified as Core Courses (Compulsory for all), Specialization Core Courses (Compulsory for students opting for the specialization ), and Elective Courses (Choice based Courses) from which students will pick up subjects as per their preference.

BBA COURSE STRUCTURE 19-22

First Year (Common for All)

Semester I
Course Code Credits Course Type Title Marks CCA ETA
101 4 GC Principles and Practices of Management 100 50 50
102 4 GC Business English 100 50 50
103 4 GC Financial Accounting and Cost accounting 100 50 50
104 4 GC Business Economics(Micro) 100 50 50
105-A 4 GE Business Mathematics 100 50 50
105-B 4 GE Media and Psychology 100 50 50
106 4 GC Business Demography 100 50 50
107 2 SEC Skill Enhancement Course-I(any one) 50 25 25

26




Semester II
Course Code Credits Course Type Title Marks CCA ETA
201 4 GC Business Organization and System 100 50 50
202 4 GC Business Communication Skills-II 100 50 50
203 4 GC Basics of Cost Accounting 100 50 50
204 4 GC Business Economics(Macro) 100 50 50
205-A 4 GE Evolution of Cinema 100 50 50
205-B 4 GE Business Statistics 100 50 50
206 4 GC Principles of Marketing 100 50 50
207 2 SEC Skill Enhancement Course-II(any one) 50 25 25

26





SPECIALISATION - MASS MEDIA MANAGEMENT
Semester III
Course Code Credits Course Type Title Marks CCA ETA
301 4 GC Indian Constitution 100 50 50
302 4 GC E-business and Applications 100 50 50
303 4 SC Avenues of Film Making 100 50 50
304 4 SC Print and Broadcast Journalism 100 50 50
305- A
SSE1 Comparaitive study of Stage & Film Direction 100 50 50
305 - B 3 SSE2 Fundamentals of Theatre & Performing Arts 100 50 50
306 3 AEC IT in Business Management 100 50 50
307 2 SEC Skill Enhancement Course-III(any one) 50 25 25

24





Semester IV
Course Code Credits Course Type Title Marks CCA ETA
401 4 GC Business Laws 100 50 50
402 4 GC Business Research Methods 100 50 50
403 4 SC Camera- Lighting, Stills & Shooting Techniques 100 50 50
404 4 SC Advertising, Public Relation & Corporate Communication 100 50 50
405 -A 3 SSE Story Board & Visualisation or Management Perpective In Media Studies 100 50 50
405 -B 3 SSE Understanding Performance Space & Design or Digital/Social Media Marketing 100 50 50
406 3 GC Environment and Sustainability 100 50 50
407 2 SEC Skill Enhancement Course-IV(any one) 50 25 25

24




Semester V
Course Code Credits Course Type Title Marks CCA ETA
501 4 GC Entreprenureship Development 100 50 50
502 4 SC Film & TV Production - I ( Contemporary Cinema - Fiction & Non Fiction ) 100 50 50
503 4 SC Digital Imaging ( Photoshop, Corel Draw, etc) 100 50 50
504 -A 3 SSE Post Production Editing ( Timeline, Background Sound, Continuity, Cuts ) 100 50 50
504 -B 3 SSE Streams & Types of Journalism 100 50 50
504 -C 3 SSE Television Reporting & Radio Broadcast 100 50 50
504- D 3 SSE Creative Direction & Set Making 100 50 50
506 4 PW Project Work 1(SIP) 100 50 50

22





Semester VI
Course Code Credits Course Type Title Marks CCA ETA
601 4 GC Strategic Management 100 50 50
602 4 SC Film Production - II ( Parallel Cinema - Fiction & Non Fiction ) 100 50 50
603 4 SC Research Methodology & Data Analysis 100 50 50
604 -A 3 SSE Newspaper Designing & Magazine Production 100 50 50
604 -B 3 SSE Media Planning & Web Marketing 100 50 50
604 -C 3 SSE Post Production Editing ( CC, VFX, Graphics ) 100 50 50
604- D 3 SSE Study of Indian Constitutio & Law for Crime and Political Reporting 100 50 50
606 4 SOC Project Work 2 (MOOCS) 100 50 50

22




SPECIALISATION - BANKING & FINANCIAL SERVICES
Course Code Credits Course Type Title Marks CCA ETA
301 4 GC Introduction to Indian Constitution 100 50 50
302 4 GC E-business and Applications 100 50 50
303 4 SC Financial Management 100 50 50
304 4 SC Principles and Practices of Banking 100 50 50
305 3 SSE1 Specialization Specific Elective 100 50 50
306 3 SSE2 IT in Business Management 100 50 50
307 2 AEC Skill Enhancement Course- III ( any one) 100 50 50

24




Semester IV
Course Code Credits Course Type Title Marks CCA ETA
401 4 GC Business Laws 100 50 50
402 4 GC Business Research Methods 100 50 50
403 4 SC Financial Markets and Institutions 100 50 50
404 4 SC Credit Management 100 50 50
405 3 SSE Specialization Specific Elective 100 50 50
406 3 SSE Environment and Sustainability 100 50 50
407 2 GC Skill Enhancement Course- IV ( any one) 100 50 50

24




Semester V
Course Code Credits Course Type Title Marks CCA ETA
501 4 GC Entreprenureship Development 100 50 50
502 4 SC Business Taxation 100 50 50
503 4 SC Financial Products and Services 100 50 50
504 3 SSE Specialization Specific Elective 100 50 50
505 3 SSE Specialization Specific Elective 100 50 50
506 4 PW1 Project Work 1(SIP) 100 50 50

22




Semester VI
Course Code Credits Course Type Title Marks CCA ETA
601 4 GC Strategic Management 100 50 50
602 4 SC Micro Finance and Developmental Banking 100 50 50
603 4 SC Customer Relationship Management 100 50 50
604 3 SSE Specialization Specific Elective 100 50 50
605 3 SSE Specialization Specific Elective 100 50 50
606 4 SOC Project Work 2 (MOOCS) 100 50 50

22





SPECIALISATION - DIGITAL BUSINESS & MARKETING







Semester III
Course Code Credits Course Type Title Marks CCA ETA
302 4 GC E-business and Applications 100 50 50
303 4 SC Digital Business Models 100 50 50
304 4 SC Sales and Marketing in Digital Age 100 50 50
305 3 SSE Specialization Specific Elective 100 50 50
306 3 AEC IT in Business Management 100 50 50
307 2 SEC Skill Enhancement Course-III(any one) 100 50 50

24




Semester IV
Course Code Credits Course Type Title Marks CCA ETA
401 4 GC Business Laws 100 50 50
402 4 GC Business Research Methods 100 50 50
403 4 SC Consumer and Audience Behaviour 100 50 50
404 4 SC Data Mining and Business Intelligence 100 50 50
405 3 SSE Specialization Specific Elective 100 50 50
406 3 GC Environment and Sustainability 100 50 50
407 2 SEC Skill Enhancement Course-IV(any one) 100 50 50

24




Semester V
Course Code Credits Course Type Title Marks CCA ETA
501 4 GC Entreprenureship Development 100 50 50
502 4 SC Social Media Marketing 100 50 50
503 4 SC Digital Media Laws 100 50 50
504 3 SSE Specialization Specific Elective 100 50 50
505 3 SSE Specialization Specific Elective 100 50 50
506 4 PW1 Project Work 1(SIP) 100 50 50

22




Semester VI
Course Code Credits Course Type Title Marks CCA ETA
601 4 GC Strategic Management 100 50 50
602 4 SC Customer Relationship Management 100 50 50
603 4 SC Mixed Media and Experiential Marketing 100 50 50
604 3 SSE Specialization Specific Elective 100 50 50
605 3 SSE Specialization Specific Elective 100 50 50
606 4 SOC Project Work 2 (MOOCS) 100 50 50

22






Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

EXPLORE OUR OTHER COURSES

PGDM
MBA

BBA in Banking and Financial Services

Students enrolled in BBA in Banking and Finance Services get to develop understanding of banking sector, key skills like analytical skills and other people skills specific to the career opportunities in the service sector. This specialization is designed to equip the students with knowledge of the rapidly growing financial services and banking industry. After the three-year degree course with a specialization in banking and financial services, students can look forward to entry-level job opportunities in banking and various financial sector.

There are numerous job opportunities after completing BBA in Banking and Financial Service. Few of them are as follows:

Financial advisor, financial analysis, financial manager, budget analyst, Loan officer, Insurance advisor, commercial banker, venture capitalist.

BBA in Mass media management

BBA in Mass Media Management as a specialization is designed to enable a broader understanding of communication and media studies. It is suitably structured to impart relevant knowledge, skills and values to students to prepare them for entry-level careers in mass media or further advanced education. Besides, students enrolled in this specialization will get the opportunity to conceptualize, design and produce project-based works in media domain based on principles and practices of media aesthetics for a specific target audience.

Successful competition of BBA in Mass Media Management opens up an ocean of opportunities in the mass media industry which is growing at a tremendous pace. Students can choose to become a T.V. personality, news anchor or reporter or manager of media houses. They can become an event manager or enter the film industry as a producer or in other allied positions.

As a graduate in BBA in Mass Media Management, students can join a media house, film production house, an advertising agency or event organizing company as a management trainee. And after gaining ample experience and skill they can expect to rise in the ladder for senior positions in the organization or one can set up his/her own venture.

BBA in Digital Business and Marketing

This specialization is designed, keeping in mind the rapid integration of digital media tools in diversified business sectors. This specialization has been structured to let the students understand the changing nature of business due to the rapid evolution of digital marketing tools. Students are expected to learn a few tools in the digital marketing arena and their application for leveraging marketing goals for the organization.

There is a tremendous scope after completing BBA in Digital Business and Marketing. Students can work as a digital strategist, Business marketing manager, SEO & SMM expert, content manager and B2B business manager.

After completing BBA in Digital Business and Marketing students has the opportunity to join a digital marketing company, market research Company, e-commerce organization or any marketing management company on a junior managerial level. Thereafter, there are numerous options to hold more important positions once the students have the required skills and experience



Awards

Awards

We are pleased to share with you all that IIMP has been accredited by National Board of Accreditation for 4th time for a period of three years . We are grateful to you all for your trust shown in the brand IIMP .
The journey of “Empowering Minds to Elevate Lives” continues.

EXPLORE OUR OTHER COURSES

PGDM
MBA

Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

HOSTEL

IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus

CANTEEN

The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

CLASSROOM and SEMINAR ROOMs

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.

LIBRARY

The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT INFRASTRUCTURE

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.



Our Staff

Prof. Krushna Prasad Mishra
Assistant Professor

Qualification:MBA, NET, PhD (Pursuing)

Industrial Exp:: 16 years

Academic Exp: 09 years

Research Papers: 6


Prof. Sachin Hapase
Assistant Professor

Qualification:M.Sc., M.M.M., Ph. D. (Pursuing)

Industrial Exp:: 14 years

Academic Exp: 5

Research Papers: 03

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Address

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