PGDM Syllabus

PGDM SYLLABUS OF 2013-2015 BATCH
PGDM – Marketing Specialization
Semester – I Semester – II
Code Subject Name S No Subject Name
1 Managerial Economics 1 Management Information systems
2 Basics of Management 2 Business Strategy
3 Accounting for Managers 3 Managerial & Leadership Skills
4 Principles of Marketing 4 Quantitative Techniques for Marketing.
5 Business Laws 5 Consumer Behavior
6 Business Research Methods 6 Integrated Marketing Communications
7 Economic Environment of Business 7 Product & Brand Management
8 Business Communication 8 Faculty Student Collaborative Learning
9 IT Skills for Managers 9 Distribution and Supply Chain Management
10 Business Awareness for Managers
Semester – III Semester – IV
S No Subject Name S No Subject Name
1 Entrepreneurship Development & Project Management 1 Customer Relationship Management
2 Business Innovation and Sustainability 2 Digital Marketing
3 Management Control System 3 Rural Marketing
4 Sales Management
5 B2B Marketing 4 International Marketing
6 Retail Management
7 Marketing of Financial Services 5 Marketing of IT & ITES
8 Summer Internship
PGDM – FINANCE SPECIALIZATION
Semester – I Semester – II
S No Subject Name S No Subject Name
1 Managerial Economics 1 Management Information systems
2 Basics of Management 2 Business Strategy
3 Accounting for Managers 3 Managerial & Leadership Skills
4 Principles of Marketing 4 Quantitative Techniques for Finance.
5 Business Laws 5 Banking
6 Business Research Methods 6 Direct Taxation
7 Economic Environment of Business 7 Security Analysis and Portfolio Management
8 Business Communication 8 International Finance
9 IT Skills for Managers 9 Corporate Financial Management and Decision Process
10 Business Awareness for Managers
Semester – III Semester – IV
S No Subject Name S No Subject Name
1 Entrepreneurship Development & Project Management 1 Financial Services
2 Business Innovation and Sustainability 2 Strategic Cost Management
3 Management Control System 3 Strategic Finance Management
4 Indirect Taxation
5 Financial Market and Institutions 4 Valuation Management
6 Personal Financial Planning and Wealth Management
7 Financial and legal aspects of Corporate Management 5 Insurance & Risk Management
8 Summer Internship
PGDM – HR SPECIALIZATION
Semester – I Semester – II
Code Subject Name S No Subject Name
1 Managerial Economics 1 Management Information systems
2 Basics of Management 2 Business Strategy
3 Accounting for Managers 3 Managerial & Leadership Skills
4 Principles of Marketing 4 Quantitative Techniques for Human Resource.
5 Business Laws 5 Organization Psychology & Behavior
6 Business Research Methods 6 Basic of Human Resource Management
7 Economic Environment of Business 7 Labour Costing and Compensation Management
8 Business Communication 8 Personnel administration systems and Procedures
9 IT Skills for Managers 9 Labour Law-I
10 Business Awareness for Managers
Semester – III Semester – IV
S No Subject Name S No Subject Name
1 Entrepreneurship Development & Project Management 1 Building Learning Organizations
2 Business Innovation and Sustainability 2 Strategic Human Resource Management
3 Management Control System 3 Human Resource Information systems & HR Audit
4 Performance Management
5 Training & Development 4 Industrial Relations & Labour Welfare
6 Organizational Development
7 Labour Law-II 5 Labor Law-III
8 Summer Internship
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