PGDM

Post Graduate Diploma in Management (AICTE Approved)

The two year full time Post Graduate Diploma in Management (PGDM) is an AICTE approved Autonomous course. The course has been designed considering the Industry requirements and gives the students a head start in the chosen functional area. Special topics in the Syllabus include latest updates and developments to make the student industry ready. The specialization is taken up in the second semester to focus the studies on the functional area of the student.

It has always been the Endeavour of the group to provide a stimulating environment and offer more than classroom lectures. The Career & Leadership Development Program incorporates a weekly interaction with senior members of the industry and experts from various fields who share their experiences with the students. This will not only expose students to the practical reality but also lead to a better understanding of the theory being taught and its applications.

The course offers specialization in Marketing, Finance, Human Resource (HR) and Information Technology (IT).

Marketing Specialization focuses on the basics of marketing theory and its application in the current competitive environment. The need for customer relationship management and customer specific strategy are better emphasized through case studies and assignments in various industrial sectors. Sales Management Personnel Sales are explained through the current practices of evaluating the contribution to the organization and improvement of market share rather than mere volume achievement.

The Domain of Finance aims at developing students in various niche areas such as Accounting & Reporting, Corporate Finance, Exchange & Risk Management and Auditing and Control functions.

The HR subjects emphasise on the broader aspect of Human Relations Development especially from the view of the organization requirement and group dynamics while basic human psychology and needs are kept paramount for productivity and industrial harmony.

The PGDM course places great emphasis on the practical training with sessions on management games where students are given tasks to be undertaken using management techniques and leadership skills. Special industrial visits are arranged where students are given a view of the day to day operations of a company and made to take up assignments in specific areas of operations.

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