Enquire Now
X

Enquire Now

Admissions Open 2020

BBA

MASS MEDIA

MANAGEMENT

Application Deadline

30th October 2020

Duration

3 Years

Program Format

Online & Offline

Program Fees

1,35000/-

ABOUT THE COURSE

BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure. The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.

COURSE OBJECTIVE

To develop knowledge,skills and competence that prepares students for future careers in mass media or advanced study

Students will able to write for different media platforms,including news stories ,press releases,and advertising copy,following accepted journalistic standards.

Students will be able to conceptualize,design,and produce projects for media platform

To develop critial thinking, effective oral and written commmunication skills and the ability to deliver professionalism

An improved sense of self-confidence and self-efficiency and an awareness of their responsiblities as professionals in their field

THE BBA ADVANTAGES AT IIMP

Career Opportunities

An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity as professionals in their field

  • Radio or TV Announcer
  • News Reporters
  • PR Specialist
  • Corporate Communication Officer
  • Creative Manager
  • Advertising and Branding Manager
  • Video Editor
  • Journalist
  • Event manager

Eligiblity

A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.

OR

Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

OR

Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.

WHY SHOULD YOU TAKE THIS COURSE AT IIMP

  • Students are taught about the other potential streams of Media blended with Business Administration exposure.
  • They get opportunities like conducting Shoots, Theatre Plays,Short films,Practical training of on field Reporting and Journalism , Conducting various PR Activities ,hands on training in Advertising field by being a Part of various college Branding teams.
  • The course structure is exclusively curated and geared towards creating professionals for the Indian Media and Entertainment industry
  • Experienced and qualified faculties
  • Housed exclusively in a 30,000 sq.ft. building in a pictureque campus
  • Well-equipped and highly configured infrastructure and facilities.
  • One-to-one mentoring for Career Guidance and Support
  • Real world projects and case studies
  • Through Training for Placement Preparation
  • Indira Institute of Management, Pune (IIMP) a flagship institute of IGI is one of the pioneering management institutes in Pune
  • Our value-based education has resulted in IIMP being consistently ranked amongst the top 50 B-schools in India
  • Indira Institute of Management, Pune (IIMP) has established a reputation for providing industry and employability focused quality education in management and IT
  • Learn to apply analytics methodologies and analytics frameworks to develop both business acumen and Business Analytics solutions.
  • Gain in-depth understanding of data analysis and thus upskill the career paths in analytics domain through extensive hands-on experience.
  • Learn to explore and visualise data for meaningful insights and identify relationships between large data sets.
  • Become a storyteller through the art of data visualization.
  • Design, Develop and Deliver key analytical solutions and become an expert in managing unstructured / semi structured data and machine learning solutions on Big Data platforms
  • Live Lectures: Student will learn Business Analytics concepts through interactive live lectures. These lectures will be conducted with the use of various pedagogies like videos, PowerPoint presentation, online datasets, industry cases, hands-on Programming etc. This will help students in in-dept understanding of the concepts.
  • Case studies: Various real life and industry centric case studies will be discussed. This will give a broader view and application of the concepts.
  • Industry Interactions: Students will be interacting with the industry experts to complete various projects assigned. This will help students to develop their approach towards real life issues in the Business Analytics industry.
  • Hands on Training: Every subject will have Hands-on training with different tools and programming languages used in the industry.
  • Live Internship and Project: Student will undergo an industry internship. During Internship students will get an exposure to the industrial environment, and provide possible opportunities to learn, understand and sharpen the technical/managerial skills required at the job.

INSTRUCTORS

© 2020. Indira Institute of Management, Pune.